Super Bowl Advertising

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

In the United States the estimated cost of advertising is about 220.55 billion (Statista). Companies like BMW can spend up to one million-plus on ad’s (Business Insider). Advertisements are used all over the world to depict a company's merchandise that they are trying to sell to their targeted audiences. By the way a company illustrates an advertisement it can either push someone into purchasing the item or by turning them away, it all depends on how the company represents the advertisement. In the BMW advertisement, there is a strategizing involved in the ad that influence people to not drink and drive, to have an emotional appeal, and to have the ideal image of being stable.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Two commercials were supposed to be found from the Superbowl that were most persuasive when someone watched them. The two commercials that were found most persuasive during the Superbowl was an ad about the Alfa Romeo car company. During this ad it showed the basics of the car and how it worked. It showed The Timeline of the car from way back then to now. The ad showed how reliable their car was. It showed how popular it has been during the timeline of selling their cars. They Showed prices for their cars, and most cars were sold at a reasonable price. These are most of the main reasons why this car ad could be persuasive to most people.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

Though to persuade, to inform, to entertain, or to express is the intent of all commercials, some accomplish these better than others. Especially during Superbowl season, companies attempt to put out their most persuasive ads. While some reap the benefits, others are to no avail. Two of the Superbowl commercials that were persuasive were, first of all, one of the actual Superbowl commercials. Second of all, I thought a commercial advertising United Airlines was persuasive. This is so because of their excessive use of ethos, pathos, and/or logos.

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

She got another call to "save the Rhinos". She went ahead and went to save the Rhinos and got hooked on the Rhinos horn. This commercial persuades you to buy a car. It does this buy showing you haw much faster you can get places using this car. This also uses its humor to drag you

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.

In 2011, Chrysler submitted a ninety second Super Bowl commercial about their new car, the Chrysler 200. The commercial was called "Imported from Detroit" since it was filmed in Detroit featuring Eminem, as well as, his song "Lose Yourself". The purpose of this ad is for people to purchase the Chrysler 200 and see that Chrysler is having a comeback. Chrysler used the city of Detroit to symbolize their comeback.