Super Bowl Budweiser Analysis

This commercial presents a simple story, unlike a more common vehicle commercial that typically endorses the product by delivering facts and information. Chevrolet, nor anything about their vehicle, is verbally mentioned at all in this commercial. The idea of this commercial is obviously to advertise Chevrolet’s product, an Equinox in this case. However, the purpose is deeper than just to show off and market their vehicle. The clear purpose is to touch hearts through its warm story of a golden retriever named Maddie who has

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

The advertisement opens with a young man walking through his front door carrying a puppy and saying, “Welcome home buddy.” From there, we watch the two grow up together. They spend their days playing fetch, vacationing, barbecuing and even sleeping together. The two are inseparable until one night when the owner goes out with some friends to have a good time. The camera is focused on the case of beer one of the owner’s friends is holding, implying that the group will be drinking. What happens next is what affects the audience most, giving the commercial its strong pathos. The dog is seen staring out the window, waiting patiently for his best friend to return to him. The waiting continues all night long and Budweiser takes this opportunity to pause from the commercial and display the words, “For some, the waiting never ended. But we can change that.” When the words exit the screen the owner returns to his home, hugs his dog, and says, “Hey! I’m sorry. I decided I shouldn’t drive home last night. I stayed at Dave’s.” The darkness returns to the screen with the words “Make a plan to make it home. Your friends are counting on you.” Budweiser uses these screens to emphasize just how important it is to make it home, adding to its use of caring

In the article San Francisco nudges homeless people away from super bowl fan village by Alison Vekshin, Bloomberg News, adapted by Newsela staff 01.28.15, it infers us about the upcoming gatherings or parties due to this years Super Bowl which will infact be held here in the state of California. In this article it also infers to the audience or me specifically about how San Francisco California is not only one of the hottest spots in America right now due to its upcoming event(s) but they also tell us about the wide range of homeless people that live in this area. Unfortunately since the Super Bowl is being held in this area, as January 30th they have started to begin placing these homeless individuals in other cities hoping that they draw

That is for the “Incredibites” brand as well. The story of the ad is being implied that if you’re small dog eats the Beneful incredibites that it will be just as healthy and strong as the dog in the ad, and be able to do what he’s doing too. The advertisers construct the audience by using the little strong dog by pulling the wagon of the dog food it eats in it, and that’s what makes the dog capable to do so by eating the dog food.

Cultural reinforcement, the main tool involved in captivating an audience with a video text, is what Scholes believes to be the largest factor included in this Budweiser commercial. Without the cultural background of living where we do, comprehending the plot pummeled upon us in this commercial would be impossible. Without knowledge of baseball and its rules, we wouldn't know that the umpire had made a close, yet correct call, we wouldn't know that a screaming old white man running out onto the field was commonplace; we wouldn't even know why the man who swung the stick at the ball was running towards a white bag on the edge of a dirt path lined by grass. All commercials rely on some amount of previous knowledge, this commercial is no different. Late in the commercial in question, while the manager is toasting the umpire, and the Budweiser music is playing in the background, the viewer realizes subconsciously that the umpire has "made it," that he will live happily ever after, however untrue this may be. Our culture has influenced us so much that we almost require happy endings, within a 28 second commercial we can see the entire life of a black man unfold before our eyes, and by the time the commercial is over, we know he will have a happy life. The commercial doesn't actually sell beer, it simply sells the

Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during the Super Bowl. The one-minute commercial shows the iconic Budweiser Clydesdales moving to New York City (Taylor, 2016). They then show a sign of respect to the victims by bowing before the lower Manhattan skyline. Choosing to use a commercial

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

In order to complement the montage of pathetic puppies, their situation must be explained- why they’re there, how often this happens, and what the next step is. This is all explained in between the short clips using a simple format: black screen with white words in a simple font that appear to get closer. The effect of this is alarm in the viewer by focusing on the stark reality of the animal’s lives. The tradeoff between shots of the sad cats and dogs and the distressing facts lead up to the climax of the commercial with Sarah McLachlan speaking about the mission of this shelter. She explains the sad stories behind each of the animals and presents a simple solution: these animals are in trouble and you can help them by donating. It is as easy to comprehend as cause and effect, which makes it easier for the audience to donate since it takes out unnecessary comprehensive

A documentary film made in 2009, Beer wars features and describes the American beer industry distinguishing between the large and small breweries. The large breweries feature some main corporate companies like Coors Brewing Company, Anheuser-Busch, and Miller Brewing Company whereas the small breweries include craft beer producers like Moonshot 69, Stone Brewing Company, Dogfish Head Brewery, Yuengling, and others. The documentary shows how the beer market is controlled through advertising and lobbying, which is harmful for the competition in the market. There is a reason why the small companies are falling behind and the large corporates are controlling the market, which in turn makes it essentially oligopoly economy.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

The commercial is structured as a movie trailer and in the end there is a happy ending as Clint Eastwood says, " yeah it's halftime America, and our second half is about to begin" (Eastwood). With his words, we see that the car industry has gotten past the struggles and is now moving into a better

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

It gives a fresh new angle to the issue of drinking and driving, but it also arranges the impossible ideal known as the “American Dream”. This appeals to the younger audience by showing the idea of being socially up the ladder by a certain age. In the ad the young man is shown partying with his friends, has a nice house, nice cars, and a dog. Unfortunately, these expectations of them-selves are myths- in real life most people are in debt from being in college, so being able to afford such large cars and house is not a possibility. The audience is likely to put this young man on a petal stool for acting as an “American Hero”. To be a true hero one has to leave home in order to explore new places and things. He must do something heroic, as in not drinking and driving, to return home to his loved ones, who widely accept him as a superior human being- all while proving himself. Budweiser uses this to idealize the character, both in what he drinks (Budweiser) and what her does (makes good decisions). Using the glorified character he represents the target demographic- mid to late twenty year old who can see their aspiration despite its romanticized nature. The advertised target audience for this PSA is for young adults or for those who can legally drink. For the credibility of Budweiser, it shows that this company is an “anti-beer”

Budweiser first released its “Lost Dog” commercial during Super Bowl XLIX (49). The advertisement centers itself around a small dog who, out of curiosity, enters a truck trailer without the knowledge of his owner. The dog then attempts to find its way back home but encounters an obstacle that it cannot overcome- a hungry wolf. When all hope seems lost, the dog’s best friends, the Budweiser trademarked Clydesdale horses, come to save him. The dog and horses all make it back home to their owner at the end of the advertisement.