Super Bowl Commercials

Advertising in a mass consumer society such as America is a very competitive industry. Advertising companies continually come up with new and more creative techniques of increasing sale. Advertising companies decide which group of people would be more attracted to a specific product and link that product to the feelings of excitement and anxiety of the targeted customers. The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties (Craig 197). For example, usually advertisements of beer and cars demonstrate masculine men, loners and free of

Crafting an argument and trying to get a message across can be difficult to do through text. Using a commercial as a rhetorical device, an audience can create a better and more complex imagine that text alone could not. In 2015, Dove released a commercial to launch their new Dove: Men+Care Campaign which aims to show the new face of masculinity. In an emotionally crafted commercial, the organization uses rhetorical appeals, provides evidence, and contradicts social and situational conventions, in an attempt to convince the audience of their argument that masculinity has changed. Men don’t have the same imagine of “strength” and now use fatherhood to reflect it.

Most of us have probably not seen the ESPN commercial featuring the 2013-14 Texas A&M Mascot Corporal, Parker Smith. These commercials first aired in August 2014, and have since become an entire series of very popular multimedia commercials for college athletics. however, what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial for Texas A&M University: “The SEC Network 'Take It All In' -- Texas A&M Extended Cut.” Although this commercial does astonishingly little to actually depict the product it is advertising, its clever and inconspicuous use of modes of appeal persuaded a copious amount of people to purchase the SEC Network from their cable or satellite providers. At the

The Super Bowl is often considered the biggest sporting event every year in America. There are those who watch for the spectacular display of talent and athleticism all packed into one 60-minute game. There are also those who watch this this annual event for one reason, not because particularly enjoy watching football, but because they wish to see the famously known, Super Bowl commercials. People wait all year to witness these promotions because they’re supposed to be the best of the best. Companies often pay extremely large sums of money to get a spot to play the best commercial they can come up with in an attempt to gain as much attention for their company as possible.

Advertising in the Super Bowl has also become a cultural spectacle. It was observed that many viewers watch the game specifically to notice the commercials. According to the national surveys, the USA Today Super Bowl Ad Meter confirmed that the advertisement in the Super Bowl carried the best viewer response.

Super Bowl commercials use a wide variety of tactics to target their audience. The central theme of all the commercials involves some aspect of football – a sport that is mostly popular in the United States. However, due to the convergence hypothesis, the commercials must use aspects of both popular culture and folk culture to reach as many viewers as they can Super Bowl commercials tend to be targeted to popular culture, but there are some aspects in them that can be considered influenced by folk culture due to the convergence hypothesis. The first Super Bowl commercial examined is by Coca-Cola.

The Super Bowl is a unifying event, when the only barrier between individuals is the team they are supporting. The Super Bowl serves as one of the most televised sports events in America. Each year many Americans gather together to watch this national event. Regardless of the two teams competing, Americans stay tuned for the commercials year after year. Super Bowl commercials can bring out the personality in people. They are day-after conversation starters for many of those people. These commercials reveal that Americans are hard working, caring, and unique in many ways.

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

The Super Bowl is a monumental event for companies to promote their products in creative ways. As I watched this year Super Bowl, I payed attention to the commercials that involved social issues like discrimination and forming stereotypes of race, class, and gender. Surprising, I found a commercial that promoted the opposite of what I was searching for. Instead, it advertised the crucial role of dads in children’s lives. Pantene, a hair care company, filmed football players DeAngelo Williams, Jason Witten, and Benjamin Watson giving their daughters a “Dad-do” of pig tails. They twist, struggle, and add bows to their daughter's hair while sending a message that “girls who spend quality time with their dads grow up to be stronger women” which

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

The Super Bowl is widely watched by millions of people and advertising giants use this opportunity to compete and showcase what they have got. Sadly, the Super Bowl has become less about the game and more about the ads. So ask yourself is it the game you’re watching or the ads? And as James Twitchell suggests the Super Bowl ads live on long after the game is forgotten, that is the power of advertising. The job of an ad is to market the product to the consumer making it as enticing as possible creating a demand for a product that otherwise would not exist. We are constantly bombarded with ads on TV, magazines, radio or the internet that are constantly trying to sell you a product and the internet has gone so far as to customize your ads based

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

Highly gendered commercials. The messages in these commercials are deeply restricting and severely limit the development of boys and girls in different ways. The ads are actively demonstrating that boys and girls have

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Even today, the recent studies suggest that advertisements do not reflect the contemporary gender roles and advertisers still incorporate clichéd images that no longer exist (Zotos & Tsichla 2014). There has been a gap to understand whether this way of representation is due to cultural effects and the role of social foundations that continue to diffuse non-comparable attitudes and hierarchical structures in the relationship between the