Super Bowl: It Is Not Just a Game Essay

Think back to last year’s Super Bowl. What do we really remember about the event? One might say the game-winning drive, the players excitement, but what most of us remember was the commercials. The hilarious Old Spice commericals, the creative, funny, car commercials, and most importantly the dozens of commercials about food. Ranging from Campbell’s Soup, to Snickers, to Coca Cola, these commercials seem to be shown just for our entertainment; however, although we might not realize it, they do influence our decision making down the road. It no longer amazes people when they hear about how companies pay millions of dollars for a few minutes of airtime on events such as the Super Bowl. Over that past several years, research is starting to

The impact of the Super bowl has been a phenomenon. In fact, since January 1967 “it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently” (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention along with an unofficial national holiday with the right game for the television. Therefore, the name of the game is no exaggeration. One can also notice the economic trends and success of the Super Bowl. The economic footprints of this particular game are actually more

The Super Bowl is one of the most exciting events of the entire year. Each year, fans spend hundreds of dollars to be able to travel to the city is hosting the Super Bowl and even more money

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

First of all, celebrating or perceiving the Super Bowl has become a tradition for most people from many years. Many of them consider themselves as ‘fans’ and are willing to spend all needed in order to enjoy it. Therefore, the Super Bowl 50 will have an impact on the economy. The greatest impact or revenues could be considerate to be for the companies, stores among others that promote it. For example, the main revenue is going to be the selling of tickets for the stadium. I think this because according to the NFL Ticket Exchange page, the prices goes from $4396 to $12587in average. Having in count that the stadium has a capacity for 68,500 people, this results in excellent income. As well, another big income may be obtained thru the selling

The first professional American football championship, also known as Super Bowl I, was played January 15, 1967. While Super Bowl I had an attendance of 62,000, Super Bowl XVII had the highest attendance of 103,667. Super Bowl LI in Houston had an attendance of 70,807. Including, the Super Bowl attendance and the two full weeks of events, Houston expected 140,000 out-of-town visitors, 1 million people to attend some type of Super Bowl event, and an estimated profit of 350 million dollars, according to “Super Bowl 51: By the Numbers.”

People are more eager for the day TV companies who business with the National Football League. CBS,NBC,FOX,and ESPAN pay the NFL about 5 billion annually for the right to broadcast NFL games. The NFL notes the numbers have been slipped this year ,but still higher than everything else on tv. In Six weeks primetime NFL telecast averaged 16.5million viewers. Only 6.9 million viewers have been watching other prime-time shows.First four weeks of the season, 160 million viewers turn into a game. THis NFL season when the games are on more men ages of 25 and 54 are watching these games. People believe the NFL ratings will be higher in the second half of the season. Games will be more important as teams try to make it in the

Another major business decision that Pete Rozelle made that further solidified football as America’s favorite sport was the creation of the Super Bowl, which is now the most profitable single event for NFL every year. The Super Bowl today has become something like a national holiday for the people. It is the most anticipated sporting events every year as many people look forward to the Half-Time Show as well as commercials from specific companies like Doritos and the ever popular Mt.Dew. The Super Bowl was only possible from the NFL and AFL agreeing to merge in 1966. In January 1967, the first ever Super Bowl, which at the time was known as the NFL-AFL National Championship showcased the Green Bay Packers and the Kansas City Chiefs. Although the first Super Bowl did not sell out the stadium the game managed to reach the largest television audience for a sporting event with an astonishing 65 million viewers. According to Wallace (1996), “Soon after the first championship matchup between the established N.F.L. and the upstart American Football League in 1967, the Super Bowl became one of the most watched television programs, garnering ever higher rights ' fees from the networks and escalating ticket prices (p. 1). When the two leagues officially merged in 1970 the following season started to integrate the regular season games which brought new rivalries and more profit. The NFL has had their most profitable Super Bowl with its 50th appearance which could not have been

Online lender Social Finance Inc. has decided to run a $20 million Super Bowl ad campaign for all the right reasons. With a company valuation of $4 billion, it in all likelihood has the sales numbers it needs to justify the high cost of the precious television broadcasting time. About one-third of the American population watches the Super Bowl. It is, for most, an annual tradition. This is a time when family and friends get together, and Super Bowl advertisements are talked about well after they are shown. Even the bad commercials tend get noticed more than the mediocre ones.

Because of their centrality to the American home life and high viewership, football games are the most costly commercial space. For the 2016/2017 football season, the price of a 30-second ad for Thursday Night Football on CBS has increased by almost 15% to be $529,989. This increase, however, has a negative correlation with the number of people watching football on CBS. The article states that this particular season, factors like the focus on the presidential election and the wider availability of football on various networks can account for a decline in viewership. It is important for advertisers to focus on the numbers they will be reaching when it comes to

It seems that every year the amount of money the Super bowl generates tops the record from the previous season, and the record number of people watching from one year to the next is broken. So much organizing and money is spent that I can’t begin to imagine the amount of preparation that goes into planning an event like this. I give so much credit not only to Arizona for hosting such a successful event but for the Host Committee to do what they do year in and year out is truly amazing.

“It is undeniable that a large segment of the American public is interested in, if not obsessed with, sports.” The National Football League (NFL) has been called “the most successful sports league in history.” This is further magnified by the fact on February 2, 2015, the forty ninth annual National Football League Super Bowl (the Super Bowl is the annual NFL Championship) drawing the largest television crowd to ever watch any television program in United States

Sunday, February 7, 2016, also known as the Super Bowl a day that marks an ending for the football fans, but for me it means a five month break from it. Until then, I take my usual walk to the park to get away from the madness of the whole game. I enjoy the surroundings while my favorite song plays in my ear buds, humming along I notice a man. “Little girl!” I hear the odd man yell, I stop and point at myself, “Yes, you I have a proposition for you, and I think you'll like it”. Looking at him skeptically I say, “Ok”, so he pulls out an envelope, and shows me the contents. Bills, hundreds of green bills, more money in there than I've ever seen in my whole life. “It can all be yours” he says, “but you have to answer a trivia questions for it”.

There are various communication phases exhausted to create a memorable event such as the Super Bowl. Top companies produce an advertisement to either make fans laugh, cry, or just have an emotional reaction. There are over 50 ads shown during the game. Not only are commercials used to promote the game, but also celebrity names are used. Last year’s super bowl performer was Beyoncé. Getting the word out that Beyoncé was performing increased the number of viewers. Before her performance, she dropped a powerful music video that also made the crowd go wild. With each performance lights, smoke, music, and hype are used to create this experience.

Millions of fans every year await for the arrival of one of the biggest annual sporting events in history: the Super Bowl. The first Super Bowl championship game was between the NFL (Green Bay Packers) and AFL (Kansas City Chiefs) champions at Memorial Coliseum in Los Angeles. While the excitement and hype over the Super Bowl has increased in recent years, so has the economic benefits for the surrounding communities. Even large-scale companies use the opportunity to advertise during the Super Bowl game due to such large viewings on multimedia. In the same way, the profit for the Super Bowl rises, costs in attending the Super Bowl live also leave deep holes in an average American’s pocket. With many people anticipating the Big Game, they do not realize the economic components that popularize the event.