Super Bowl Marketing

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Advertising in the Super Bowl has many shades of meaning. It does what you intend to do, the most effective publicity for both an individual as well as from a societal viewpoint. Super Bowl is the most frequently watched American television broadcast. Posted by TV By The Numbers, on February 7, 2011, Super Bowl XLV had developed111 million viewers to turn into the most-watched TV program yet, breaking the previous record of 106.5 million. (Seidman, Robert 2011-02-07, "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers") and FOX became the first TV network to exceed 100.9 million viewers for a night in prime time, according to the report of fast-national ratings released by Nielsen Media Research. It seems a little better audience

The success of companies relies on the number of consumers that each business maintains. The one for sure way to acquire consumers is by enticing the party to become interested. Word of mouth can only get businesses so far, which is why advertisements are a key point to accessing the target market on a broad margin. The most effective way to advertise to consumers is by promoting specific ideas and thoughts through commercial advertisements. All commercials are found in-between something, in-between YouTube videos, television shows, and radio shows. The most important element to advertising a product is conveying to the consumer about why one should purchase the product. Commercial advertisements ultimate goal is to sell the product to the

Commercials have grown to become more and more entertaining in the past few years, especially those played during the Super Bowl. The game has become known for its humorous, action- packed ads, which feature hot celebrities and new technologies. These ads seem extremely popular and get known for their creativeness, mainly since so many people watch the Super Bowl. Some people even watch the Super Bowl merely for the advertisements, and could honestly care less about the actual game. Due to the fact that companies have focused so much on attracting people to their company by putting out funny and creative advertisements that stick in people’s heads. This sometimes works as a good thing; however at the same time, this can also work against them. Many times, businesses try too hard to add the humor in, and they lose sight of what the ultimate goal actually is. These commercials can become confusing or strange to a number of potential customers if they don’t understand, causing them to turn away from that specific business. According to Professor Thales Teixeira in “Creating the Perfect Super Bowl Ad”, he says “TV viewers lose

Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself.

There are many ways advertisement can persuade one person to buy the specific product. Making advertisements is not an easy task. It takes a lot of time to make one good advertisement. Before even start making an advertisement, they need to determine who will be the audience. Whenever someone open television, they will see many kinds of advertisement playing every single minute, however, only one can successfully persuade someone with their product. To persuade them they need to play it on correct time and channel.

With the increasing development of technology, advertising has changed significantly. These changes force organizations to adapt and embrace new concepts. The traditional way of advertising put all the control in the businesses hands although now this control shifted to the consumers. ‘Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube’ (Peter Steyn, 2010). Consumer generated advertising is centered on what individuals, that consume a product or service, relay about their experience. Therefore these

For anyone who watches television, they know how annoying commercials can be. However, they may not realize that the commercial can have more of an impact than the program they are watching. Television commercials influence people in a variety of ways from what products they are likely to buy all the way to changes they might make in their lives. In order to make the influence greater, advertisers use specific channels to promote their products or ideas to a target audience. This can be seen with the commercials that MTV (Music Television) airs versus the commercials that AMC (American Multi-Cinema).

An eye catching, elaborate advertisement holds an important aspect of a successful business. Advertisement not only spreads the word to potential buyers; nevertheless persuades consumers to buy their product. The simple formula to creating an effective advertisement has to do with the commercial's originality. Using different elements to portray a product entices viewers and persuades them to purchase the product being advertised. Companies use different approaches and elements to showcase their product in hope that consumers buy the product. An example would be a company using a celebrity as a spokesperson hoping that the fans base feels motivation to buy the product. Comparing and contrasting commercials that promote the same product can be helpful for the consumer to pick which product would be worth purchasing. The two soap companies, Dove and Olay, take different routes to portray their products such as attention grabbing elements, the actress’s involvement, and the message the commercial sends.

This paper is a case analysis of the business aspects of marketing the Super Bowl, America's largest sporting event. The Super Bowl is the most popular televised sporting event and is widely watched even by viewers with little interest in football who are mainly attracted to its funny and edgy advertising. Because the Super Bowl cannot be relied upon year to year to generate 'buzz' based upon its status as a sporting event, depending upon the teams that make it to the finals, it must rely upon 'event marketing' as a strategy and also 'play up' other aspects of the event, such as the foods, parties, and social aspects of watching the game. This is the optimal way to ensure that the Super Bowl audience does not become fragmented: the cohesiveness of watching the Super Bowl as an American event should be stressed in its positioning.

Examining a cluster of media communication in order to review common and unique approaches that the marketing industry utilizes was not something that crossed my mind to ever do. The task was not as easy as I expected when explained in class; but, it was interesting and seeing as though I have learned over the years through my other classes that the average American spends somewhere near 8 hours of their day watching television, the marketing industry has a big advantage using commercials to attract their viewers and manipulate them into purchasing and using or consuming the product they are delivering to them through the television screen.

Advertisers spend millions of dollars creating effective television ads and commercials so consumers will purchase their products. Television advertising, the most powerful form of advertising, enables both audio and video advertising messages. Unlike other means of advertisements, like the newspaper, radios, websites and magazines, television advertising is quick and memorable. Based on research reports, millions of people watch television every day, and it is one of the leading leisure activities for human beings

If you watch thirty hours of TV per week, you will view roughly 37,822 commercials per year and 100 ads per day. In addition, you will see another 100 to 300 ads every day through other forms of media (Foothill College, nd). _ In modern day, marketers and advertisers use a variety of sensory techniques that cause us to remember and react to a constant barrage of information all around us. When engaging with advertisement stimuli, respondents react not only emotionally, but also to the informational component of a commercial’s message. Information transmission to large-scale audiences utilizes sensory stimuli in ways that alter the chemistry of the brain, driving towards control of an individual’s emotions, and subsequent consumer

Advertising and promotions are the backbone to any successful business. The ability to convey a message or connect with a targeted group of people is the drive behind it. The marketing of products, skills, and services have become more valuable to the induvial, making big or small business pour money into advertisements and promotions. No matter the types of advertisement certain key elements continue to stay the same. The whole process cycling through again and again, because the formula for marketing are an important constant in a successful business.

In our world today, advertising is very powerful in making people aware of products or services available in the market. There are a lot of ways to advertise products or services but the most well-known and frequently used is the tri media which is basically composed of television, radio, and newspapers and magazines. But in this study, the researchers decided to focus on television commercials because in their opinion out of all the tri media, television is still the most useful and it is the best way to inform people aware of your product or service especially here in the Philippines because Filipinos loves watching television that 's why the researchers believe that almost everyone is familiar with Coca-Cola 's 100th year TV commercials.