Super-Sellout: Product Placement In Man Of Steel

Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

“The Language of Advertising” written by Charles A. O’Neill is an excerpt arguing as well as supporting popular criticisms against the advertising language by William Lutz, and other known criticisms of advertising. The concept of advertising is not something that has only been popular over the recent decades, but has been used as far back as the World Wars. The use of propaganda attracted thousands of eyes to the War, and without knowing it, created what we call today as typical advertising. After WWII many people with good reason, were concerned over the topic of scientific success, due to the recent usage of the Nuclear Bomb by the United States. Many giant American corporations started creating new materials, fabrics, vaccines and machines (the most important being plastic), thus creating a new wave of marketing. Now this process never stopped and has not stopped all throughout the past decades, our own, and the ones to come. But as newer, bigger and better products or services are created nobody really understands the power of how they marketed or advertised. Well “how does advertising work? Why is it so powerful? Why does it raise such concern? What case can be made for and against the advertising business?” (O’Neill 369). For you to understand the concept of advertising, Charles O’Neill makes it clear that you must first understand that it’s not about truth, virtue, or positive social values, but money. The most popular “tool” that advertisement creators use is that

The superhero films was once unheard of by people but the genre has moved to a mainstream audience over time and has gained huge profits by the films that are created. This genre has been on the rise since 1940s when the comics on batman originally came out. Popular stars are always willing to play the main protagonist in the film in order to increase chances of profit. They also need an eye-catching marketing campaign to draw in a new audience by trailers, posters, adverts, sponsors.

According to Richard Maltby (2003) commercial aesthetic is used to describe Hollywood’s aesthetics system, driven as it is by the existence of entertainment as a commercial commodity. From this perspective, Hollywood’s most profound significance lies in its ability to turn pleasure into a product we can buy. An understanding of Hollywood’s commercial aesthetic requires a consideration of both the formal conventions of Hollywood movies and the external social and cultural pressures that regulate movies as products of a system of mass production and distribution (pp. 580-581). Each Hollywood movie is best implicated as an 'opportunist ' congregation of unalike 'elements ' as reasoned out by Maltby. In order to best mollify the (perceived) market-place at a particular point in time these rudiments are transported together by producers and production companies.

American culture has become littered with commercials the past few decades. It does not matter if you are watching television or reading a magazine, you are bound to come across some advertisement promoting a product that you supposedly need to make life easier. James Twitchell even goes on to say that “The culture we live in is carried on the back of advertising” (Twitchell). Some commercials try to woo you in with sappy songs and sad images, while others take a path that will create good feelings and laughter that will leave you thinking about their product all day. Fathead, a company that sells huge life-like posters of athletes and other popular figures, takes the latter approach to selling their product. Their new “Clay Matthews,

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do the products and the avenues in which they are offered. Synergy allows corporations the power to maximize advertising through a variety of cross-market promotional mechanisms, proliferating their products or logos exponentially. Initially, this essay requires an explanation of the use of synergy and cross-market advertising. Subsequently, I will illustrate how television shows such as Nickelodeon’s SpongeBob

I watched the movie 'Hope Floats'. I have seen it several times in the past and I couldn't remember seeing any product placement ads, so I wanted to rewatch it to find out. It turned out that there were several placement ads throughout the movie. It had U-Haul printed moving boxes displayed in a couple of different scenes when Birdee moves back to Texas for several seconds each time that they were shown. At the photo shop where Birdee gets a job, different types of Kodak film packages are shown several times in different scenes for about 5-10 seconds each time. In a volleyball game at Bernice's school, the volleyball had Spalding printed many places all over it and it was shown for several seconds. At the town dance, a Bud light beer bottle

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Movie posters are meant to capture the audience’s interest and reel them into going to the movie they are each individually presenting. Some posters do their job in catching the audience’s attention and some just don’t create any interest. Whether it creates interest from the audience or not mainly depends upon the visual aspects of it. These aspects include alignment, repetition, contrast, balance, direction, color, and font. Other aspects that most posters try to achieve that aren’t necessarily visual are appealing to the audience, showing the purpose, and staying on the right side of ethics. Also most of all movie posters contain the aspects of ethos, pathos, and logos.

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

Despite the subject of the ad obviously being the product itself, the brand makes the unique decision of avoiding all text and making the Hulk’s sinewy arms the visual focus of their ad. This rhetorical tactic is surprisingly effective, because along with automatically gaining attention due to the inclusion of the Avenger, with the lack of written information put on the ad, a viewer is forced to examine the poster longer, simply to understand the angle the brand is attempting to take in order to sell their product.