Super Shampoo

Communicate and sell products or services so that they effectively demonstrate value to the target market

Does the firms’ value proposition match with the benefits asked for by the consumers from the target segment?

products to our customers in profitable segments and win over new customers in new markets,

With dry shampoos gaining popularity lately and with so many on the market, it 's hard to find the right one. The perfect dry shampoo can help out when you run out of time to wash your hair, can help you go longer between washes to prevent over-washing, and can bring texture and body to lifeless hair. Here are my top five dry shampoos, and what I love about each one!

The demographics of the U.S. are forever evolving. No generation is like the one before. Trends come and go, ethnic diversity increases, and social norms change. Therefore, as expected, the need and attitude towards particular products changes. There are very few consumer items that are able to withstand the test of time. Those products are typically essential lifestyle or hygiene goods. For example, products like bath soap have been around for years and it is unlikely that the need for them go away anytime soon. With that being said, it does not mean that products like soaps, shampoos, etc. do not need to evolve with the changing desires of our country. They too must also add variety into their product mix, as well as change their methods of marketing to keep up with the times. Let’s now take a look at some demographic trends that will impact how companies market in the U.S. for the years to come.

Customers are assets, and their values grow and decline. Segmenting customers based on their lifetime value is a powerful way to target them because marketing mix activities can then aim at enhancing customer value. (Ho, 2006)

In reviewing Ziglar On Selling: The Ultimate Handbook for the Complete Sales Professional, many lessons were learned that range from maintaining balance in one’s life to the importance of building trustful relationships. As per the advice of Ziglar, a “pretest” and “posttest” were taken that produced scores of 90 and 100, which means the lessons learned had an important impact on this writer (Ziglar 1991, xi-324). Subsequently, building a list of customers (especially “female customers” who hold the majority of “spending power”) requires that the salesperson establish a “network” based on “centers of influence,” in which sales are made using the “radiation method” combined with “technology” (Ziglar 1991, 1-48). Of course, accomplishing this requires that the salesperson establish “trust and dependability” among his or her customers through the use of “active listening skills,” “Communication, Observation, and Dedication” (Ziglar 1991, 1-48). However, becoming successful in these aforementioned skills mandates the reduction of “call reluctance anxiety,” which means lessening the “anxiety of financial burdens” combined with projecting a positive transference of feeling to the customer (Ziglar 1991, 1-69). In essence, this process entails helping others “get what they want” by completing the following sales process: 1) “Prospecting,” 2) “qualifying,” 3) setting “appointments,” and 4) “closing the sale” (Ziglar 1991, 49-69). At the same time,

The goal is to launch an organic product line composed of hair, skin, and body products. The line will offer the succeeding components; a shampoo, conditioner, leave-in conditioner, hair moisturizer, light hair mist and hair growth oil. A facial cleanser, toner, and face moisturizer as well as body lotion, an array of soaps, and body butter. Furthermore, the price point will be between 5 and 15 dollars and will coincide with the size of the product. For instance, an 8 oz. bottle of shampoo will be $5.00 and a 16 oz. bottle will be $10.00. It is important to note that clinical trials are being conducted to test how the product lines affect various hair and skin types. This will allow the company to gain an in-depth understanding of which ingredients are conducive to maintaining a healthy exterior.

This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).

Research indicates in Europe there are large price differences among hair care products. P&G has decided that it should place the new shampoo in the premium-priced segment; this is done in order to keep up the image of the shampoo as a high quality and innovative product. P&G should charge premium price in each country to be sold for 4.99 DM for the 200 ml bottle and for 5.99 DM for the 250 ml bottle in all the countries which had had been accepted during the consumer tests. The company cannot charge a price very few people can afford, this will also not be profitable for the company.

ANSWER:MARKETING AND CUSTOMER VALUE Marketing involves satisfying consumers’ needs and wants. The task of any business is to deliver customer value at a profit.

Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

5. How can we deliver the value of the new product to meet our customer expectation

The level of competition in the urban markets has intensified and is increasing tremendously. It is also stated by many experts that the urban markets are almost saturated. Therefore, penetration into rural markets is inevitable for sustained business growth.