Superbowl Campaign Analysis

Sports are integrated into people’s lives. They have a great influence on human society, not only for people’s health but also for cultural development. Different countries like and are good at different sports. For example, when people hear about China, people will think of ping-pong. When people hear about Brazil, people will think of soccer. Currently, the United States is the most powerful country in the world. What type of sports are the Americans good at or like? It must be the American football. In the United States, what professional American football event is the most watched? People have to say that it must be The Super Bowl. The Super Bowl is so really popular in America that the Sunday of The Super Bowl has become compared to a national festival. Every single year, lots of popular singers and musicians give people a big show during the halftime of the game. Thanksgiving day is the first-largest food consumption day in the United States, and which day is the second? Of course be The Super Bowl Sunday. (TicketCity). The Super Bowl has a great impact on many aspects of Americans.

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

is also a great example of pathos. Having a happy song in the background brings more to the commercial as a hard core rock song would change the entire mood of the commercial. The ethos in the commercial is the happy family dressed up in all the bottles. Heinz was smart when it came to choosing who would be wearing the costumes. If they would’ve chosen bearded old guys it would have changed the outlook of the commercial, but thankfully they used a happy family which is their main target audience. Logos, meaning logic, is having the dogs running in the field in the mountains.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

For me among all the Super Bowl Ads, 2014, the most memorable and effective one was the Budweiser’s, “Puppy love” ad. It was a heartwarming story to see an adorable puppy’s determination to hang out and be friends with his favorite famous Budweiser Clydesdale horse.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

Just caught the tail end of the Steelers win in the Super Bowl against the Cardinals, shown on the NFL Network. It's hard to convince me that the throw from Ben and catch by Santonio Holmes is not the best ever. Especially, under the circumstances. To win the Superbowl on that play, still amazes

Budweiser Clydesdales commercials are always one of the most recognized commercials during a super Bowl. They have been aired every year starting on Super Bowl XX in 1986, because of this, many consider Budweiser ads as part of Super Bowl tradition. From the many, I chose the one aired on Super Bowl XLVII (2013), titled “Brotherhood”. Not only was this one of the top Budweiser commercial but it broke record over other commercials as one of the most shared Super Bowl Ad.

In the article San Francisco nudges homeless people away from super bowl fan village by Alison Vekshin, Bloomberg News, adapted by Newsela staff 01.28.15, it infers us about the upcoming gatherings or parties due to this years Super Bowl which will infact be held here in the state of California. In this article it also infers to the audience or me specifically about how San Francisco California is not only one of the hottest spots in America right now due to its upcoming event(s) but they also tell us about the wide range of homeless people that live in this area. Unfortunately since the Super Bowl is being held in this area, as January 30th they have started to begin placing these homeless individuals in other cities hoping that they draw

Watching the commercial for the first time, keeping in mind how it used pathos, ethos, and logos, I noticed that it does not utilize ethos nor logos to promote the commercials product. The commercial relies heavily on pathos to connect with its audience. The commercial plays on such emotions as: patriotism, encouragement, and inspiration. The advertisement also speaks to a comprehensive

There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

This is what help or what Patriots they did to won the 2015 superbowl. Patriots score the first touchdown by a 11-yard touchdown catch by LaFell. Then Rob caught six catches then a 68 yard touchdown. Rob also caught a 22 yarder from brady which move them in front again. Later, Edelman also caught 9 catches and a 109 yd with a score. Brady also drove the Patriots 80 yards in seven plays on his first drive of the year. The patriots had pulled of the second half comeback in Super Bowl history. Patriots running back James Develin returned the kickoff five yards and sending the game to halftime. Then Malcolm Butler intercepts Russell Wilson pass at the end zone with 26 second. That Brady threw eight complete pass. Tom brady also throw 37 pass out

Does anyone care for Sunday night football? This is not just any Sunday night NFL game, but the biggest sporting event in the world that 151 million people will watch in 232 different countries. (“By the Numbers”). Welcome to the Super Bowl. The huge night that everyone looks forward to is a “billion-dollar economic engine that is bigger than the Gross Domestic Product of many nations” (John 3). Although the Super Bowl is only played once a year, it is the biggest, most-widely known game in American history and the most-widely viewed television spectacle in the world.