Superbowl Commercials Were Persuasive

After analyzing, the State Farm commercial does a more effective job of selling their product to the consumers by giving examples of when they would need State Farm by combining their home and auto insurance, rather than siding with the competition. With logos, State Farm does a better job than Geico because their insurance deal is more lucrative than Geico’s customer satisfaction rating. That goes back to the main point of them selling their product more effectively. Concerning pathos, State Farm is advantageous to where Geico is not. State Farm humorous situation in where Aaron Rodgers is trying to swat a fly with a golf club is more capturing, rather than simply a high school football player getting tackled off-guard. Regarding ethos, State Farm is yet again victorious when it comes to being the more persuasive commercial. What they do is they have two contrasting situations with Aaron Rodgers, giving two examples where home and auto insurance might be needed. Geico is similar with the high school football player getting tackled, but their ethics are dependent on the comedy of the moment and speaker rather than any celebrities endorsing their product. In conclusion, State Farm is more effective at persuading and selling their product to the public, and therefore, is the more persuasive

The most effective advertisement that I saw during the last-half hour would have to be the United HealthCare TV, “Our Song” commercial. The commercial includes a couple dancing to “(I’ve Had) The Time of My Life” and preformed the infamous lift scene from the movie “Dirty Dancing.” The ad includes the components of Logos and Pathos. The Pathos relates to the couple’s nostalgia and their “moment.” The Logos refers to the major fall the couple had and the possible need for the healthcare provider in case they sustained any injuries. Also, the humor displayed within the passage makes the experience more relatable and persuasive

Commercials are a great way of trying to persuade you into buying products and this is because a lot of people love to watch commercials for numerous different reasons. Skittles have been coming out with great commercials for years that everyone tends to enjoys. They use a lot of humor in their commercials to get you to want to watch more of them, in hopes viewers will purchase their products. With the commercial being comical, it does have flaws and it also has strengths. The commercial uses the humor to draw you into watching it and the slogan at the end of every commercial makes it memorable to the audience.

On Sunday, Feb. 4, fans and viewers alike watch Super Bowl commercials on TV screens because they are creative and entertaining; not to mention, they bring a lot of money. The Super Bowl is known for the football game itself as it will ultimately lead to the new NFL champion of the year; however, it is also known for its humor driven commercials. It can now be said that these commercials have become a big part in Super Bowls as each and everyone of them compete for the viewer’s attention. Viewers vote for their favorite and least favorite commercials and advertisers make an effort to make successful ads, giving considerable large amounts of money to make this possible.

Throughout this paper, we have viewed a few different persuasive techniques. We even discussed an alternate claim, rhetorical question. Although rhetorical question may work well in some ads, alliteration and repetition are still much better. As I remind you that alliteration tied for second in a survey on which hook is easiest to understand, and repetition tied for first in a survey on which ad is the most effective overall, it is clear that repetition and alliteration are the two best persuasive techniques that advertisers could possibly

After viewing several commercials and analyzing the persuasive technique that were used, I found the Mcdonalds Sweet Chili Sauce commercial to be the best at influencing its target audience. For example, when the commercial says that the sauce was for a limited time only, the advertisers used the testimonial technique to pressure people to buy the product since it is for a short period of time. With this technique, many new customers would want to try the sauce out. Furthermore, the advertisement gives a happy and enthusiastic vibe to the audience. This would cause a transfer of emotions to compel people to think that the product would make them happy and enthusiastic when people try the product. Lastly, the advertisement uses the Avant Garde

We see tons of ads every day without even realizing it; in a magazine, on television, and on billboards. Companies usually use ads to try to sell something or to catch someone’s attention. There are millions of different ads for many different things. The commercial I have chosen is about drinking and driving. This is an important topic within my age group, because almost every day another teen dies from drinking and driving or someone else’s carelessness from drinking and driving. Every day in America, another 28 people die as a result of drinking and driving crashes. The commercial conveys loyalty, commitment, responsibility, and an everlasting friendship.

Online lender Social Finance Inc. has decided to run a $20 million Super Bowl ad campaign for all the right reasons. With a company valuation of $4 billion, it in all likelihood has the sales numbers it needs to justify the high cost of the precious television broadcasting time. About one-third of the American population watches the Super Bowl. It is, for most, an annual tradition. This is a time when family and friends get together, and Super Bowl advertisements are talked about well after they are shown. Even the bad commercials tend get noticed more than the mediocre ones.

All three ads used bigger font to attract attention. Along with the bigger font, all of the ads put a picture(s) of their product. Reviews from previous customers was also another selling point for me. Being able to know what they thought about the supplement, negative or positive, helped me narrow my choices. I am able to save money as well, by not buying the brand with disappointing results. Another persuasive technique that I noticed on all ads was “Guaranteed to Work” written somewhere on the page. Along with the words was a stamp logo from a vet. Underneath the words and stamp is a smaller font explaining which vet gave the okay and their personal review on the product. The more reviews, information, and pictures there were the more I was persuaded to buy the

In comparing the four different types of ads, and which type is more effective, however, all four ads are very effective to persuade

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements The hardest thing for any charity is to raise money. There is only one way to do this, that is to persuade people to part with their money and donate it to a good cause. The “ Bhopal Medical Appeal” and “Save The Children” advertisements are two examples of this.

Ever wonder what place or what company has the best place or techniques to advertise their company and products? The Super Bowl is one of the most watched football games of all time, with it happening almost once a year it has its own set out day that everyone gets together to watch the game. Companies that advertise their products during the Super Bowl’s commercial breaks. These commercials can reach over 40 million U.S. households within a 15 to 30 second commercial (The Practicality of Super Bowl Advertising for New Products and Companies). This commercial can cost over 2 million dollars but can put the companies name out there to so many more people than as if was on a regular television at normal times (The Practicality of Super Bowl Advertising for New Products and Companies).

The commercial for Buick maybe better than Coca-Cola in regard to showing logos and ethos to get their message across by using newlyweds and couples to target their audience of people in their late twenties to mid-thirties. The Coca-Cola commercial really makes pathos the big picture of the whole commercial. The first advertisement I would like to discuss is the Coke commercial. The main demographic target for this product is those of younger age groups. However, I think that Coca-Cola is so well known that the advertisement effects all age groups.

My favorite commercial I liked for the super bowl, was the one about a robbery and using a Prius. The guys robbed a bank and their get away car left them there. So they ran away and searched for a black car but instead found a red Prius and said "It'll have to do" and they took it. They left a full bag of money on the side of the rode for the owner of the Prius to take. They started getting chased by at least 5 cops in the beginning and almost lost them. They were drifting corners to try and lose the cops, and successfully did lose them.

These advertisements use persuasive techniques to reinforce the message their trying to put across. The ad I’ve created has used an insignificant amount of persuasive techniques. Although the ‘Dumb Ways To Die’ ad uses many persuasive techniques significantly, my ad lacks the use of them. As you would notice when juxtaposing the ads, the audience will notice that in ‘Dumb Ways To Die’ Metro has used a various amount of persuasive techniques and uses them exceedingly well.