Superdrugs Swot

1695 WordsDec 5, 20107 Pages
Superdrug: SWOT analysis Please Read This Carefully First!!! The intended purpose of Our research papers is that they are used as models to assist in the preparation of Your own research papers. We neither endorse nor tolerate any form of plagiarism, whole or partial, and will not engage in any activity that facilitates cheating. Papers For You or its affiliates will NEVER sell a model paper to ANY student giving us ANY reason to believe that (s)he will submit our work, either in whole or part, for academic credit at any institution under their own name!!! PLAGIARISM IS A CRIME!!!! By purchasing research papers from Us you undertake not to pass off or submit (for any purpose whatsoever) all or any constituent part of the Paper…show more content…
This overall adds up to 2 million square feet of retail space (Michel page, 2006). Over all providing easy accessibility to the store. • Market Position and brand image: Superdrug is one of the market leaders on the high street for health and beauty products. Moreover the company is capitalising on its already strong brand image in the target market of age 15- 29 by consistent new promotions vis-à-vis earlier this year Superdrug Stores extended its links with music festivals after signing a deal with Scotland's T in the Park to create a brand experience in which women can test cosmetics manufactured by Superdrug. "Superdrug backstage," intended to develop a link between the retailer and the younger festival-going audience (Marketing, 2006) • Product Range: Superdrug offers its customers an average of over 10,000 products (Michael Page, 2006). Moreover, its own-brand products account for over a quarter of total sales, which adds to its strength. However, it diversifies into other product areas vis-à-vis in-store pharmacies (225 to date), in-store fine fragrance counters (240 to date), Vitamins and non-prescriptive medicinal products, Baby toiletries, food and accessories, Hosiery Drinks and snacks, Photographic processing and film accessories Newspapers and magazines (400 stores) Household accessories (Superdrug.com,

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