Superdrugs Swot

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Superdrug: SWOT analysis
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This overall adds up to 2 million square feet of retail space (Michel page, 2006). Over all providing easy accessibility to the store.

• Market Position and brand image: Superdrug is one of the market leaders on the high street for health and beauty products. Moreover the company is capitalising on its already strong brand image in the target market of age 15- 29 by consistent new promotions vis-à-vis earlier this year Superdrug Stores extended its links with music festivals after signing a deal with Scotland's T in the Park to create a brand experience in which women can test cosmetics manufactured by Superdrug. "Superdrug backstage," intended to develop a link between the retailer and the younger festival-going audience (Marketing, 2006)

• Product Range: Superdrug offers its customers an average of over 10,000 products (Michael Page, 2006). Moreover, its own-brand products account for over a quarter of total sales, which adds to its strength. However, it diversifies into other product areas vis-à-vis in-store pharmacies (225 to date), in-store fine fragrance counters (240 to date), Vitamins and non-prescriptive medicinal products, Baby toiletries, food and accessories, Hosiery Drinks and snacks, Photographic processing and film accessories Newspapers and magazines (400 stores) Household accessories (,
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