Superjuice Case Analysis

financial data was not provided, it is safe to assume from their size and explosive growth that the

Due to this, the effort to identify and understand how trends and traits making up organizational culture have been a priority amongst most organizations seeking to improve the effectiveness of strategic leadership. According to Schein (2004), the reason why such issues as culture and leadership is important stems from one of the critical factors, that is the fact that certain trends and traits are shared among a group hence forming a shared culture. Schein also explains other critical elements of culture such as structural stability. The definition of culture within an organization creates some sense of stability as it defines the identity

There were also reports of a generally unsatisfied and unproductive sales force, the root cause of this is a lack of job specialisation. The sales force is organized geographically with each employee controlling their own territory, however, each employee is responsible for selling both beer and juice within that region. Furthermore, most of the sales staff where already employed by Cerjugo before the acquisition of the juice business, accordingly despite being trained to sell juice as well, the sales force is more experienced and comfortable selling Beer and this has bred a lack of motivation to gain the expertise necessary to successfully sell juice to their clients.

Organizational culture is the summation of the underlying organizational values manifesting as collective assumptions, attitudes, beliefs, expectations and norms.  Grounded in the customs and

Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

This market is a smaller and less important market segment. The reason Sunshine Fruit Juices have chosen people these ages for the secondary target market is because they seem to prefer drinking other things and are simply not as interested as the people in the primary target market.

Organisational culture describes the values, beliefs and behaviours which provide norms for the environment of an organisation (Anon., 2012). The culture of an organisation sets out to provide structure for employees within a business and often culture shows to be a strong factor in certain organisations. Edgar Schein, a culture theorist explains that the definition of organizational culture must be general otherwise factors may be eliminated which may contribute to culture within a business. (Anon., 2007). Culture impacts on the working procedures in which a business performs and effects the way in which the organisation is run on a daily basis.

The weather also was a major issue since it had a direct effect on the sales. Colder months lead to a lower demand in smoothies, which became more beneficial to competitors such as Starbucks who offered iced coffees, teas, and juice. This helped with the seasonal variability the company was facing. Jamba decided to offer ready-to-drink products, hot food and drinks items to attract customers during the cold-weather months, and a range of breakfast and lunch food items to complement its juice-based offerings and satisfy customer’s desires all day and all year-round. Jamba Juice offers a variety of different products that would not stop customers from purchasing during the colder months. Another concern is how Jamba Juice will be able to grow

Culture within an organisation is a system of shared values, beliefs and norms of individuals in the organisation and how the value consensus creates a way in which people behave. The shared values have a strong influence on the individuals in the organisation and dictates how a person acts, dresses and performs in their job. A unique culture is developed and maintained by an organisation which provides guidelines and boundaries, through informal means, for the behaviour of the people within the organisation.

The Jamba Juice Company, a company that specializes in smoothies and baked goods, is wanting to expand into the states of Kansas and Missouri. As I begin my job as a manager at the Aurora, Illinois store, my goals are to train the employees properly, improve the relationships among the employees, and increase the overall sales at this location. The corporate culture at Jamba Juice is centered around FIBER, especially focusing on health and well-being. Jamba Juice believes in serving products that are good for you. It amazes me how this company only uses real whole fruit and vegetables in every single item that is served (Forbes).

The company lays emphasis on its culture, which entails individuality, infirmity, growth, non- conformity and pride in what the company produces. It also focuses on providing excellent wages and benefits, superior training and advancement opportunities and also providing excellence which is the key to success for every business.

Organizational or corporate culture is the widely shared values within an organization that foster unity and cooperation to achieve common goals. The key to a productive culture is mutual trust. Organizations receive trust by giving it. Top companies stress high moral and ethical values such as honesty, reliability, fairness, environmental protection and social involvement.

The company’s presence in over 50 states with its brands in all the state of the US and able leadership for instance under James white who made a turnaround in the company. Franchising of its brand was a key source of its revenue accounting for 96% enabled the company to establish many branches across the US after which it started buying them back to make Jamba Juice a company. Company leadership has facilitated its fast growth both in the US and other countries such as South Korea, Philippines, and

* Employees are from a rich, diversified background, bringing new perspectives and ideas to the company