Superstar Athletic Marketing Strategy

Youth sports are continuing to be shifted into adult standards, by promoting victory while risking injury. Kids do not have the same physical capabilities of professional athletes on television, yet some parents insist that their kids continue playing extremely harmful sports at a violent level of play. Young athletes should not put constant strain on developing bones and muscles. For example, in baseball, a twelve-year-old trying to throw a curveball puts constant strain on the elbow’s ligaments, and may cause

With each throw to home plate he felt a little bit more pain. Instead of resting him Mark Hyman sent his son out to pitch the very next game. Stories like these are not uncommon with anyone who child has played on any team. Over the last few years, adults have taken over kid’s sports. Many children under the age fifteen required medical treatment for sports injuries and nearly half of them are only the result of simple overuse. The quest to turn children into superstar’s are taken a toll on their

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

Currently attending the University of Dubuque, this bright-eyed young man found himself falling in love with the health wellness and exercise science program. Dreams of being able to work with the NFL or NBA as a professional physical therapist. Keeping his head on right is allowing him to successfully get through his first semester strong and well-balanced. With his background in football itself, he knows the ins and outs of what makes a person who is an athlete tick. Being able to aid someone who is hurt,

There mission is to be recognized by their customers as the number one sports and fitness that serves and inspires athletes and outdoor people to achieve their best in everything they do. The vision of the store is to build brands that serve and inspire athletes and outdoor enthusiasts also to create value for the shareholders through improvements of everything they do (DKS Annual Report, 2012).

Two years ago on a crisp October afternoon following school, I walked to the training room expecting a normal day for us. There would be the tapping of ankles, wrist, and thumbs, along with rehabilitation exercises and the whines and complains of athletes who would sit in the whirlpool for various injuries. After changing into sports medicine attire and putting my books up I was asked to take a framed object next door to the athletic director’s office. While patiently waiting for him to finish a meeting with

A fairly large percentage of today’s youth participate in at least one sport. Some of these kids will learn that their interest in athletics is low, and either quit or give very little effort. However, many of these young ballers dream of one day donning the uniform of their local high school and making their community proud. This transition is not an easy one, and is not completed without dedication and hard work. Even though the sports themselves are the same, youth athletics differs from high school athletics in rule enforcement, opponent skill level, and commitment required.

In the past 30 years, the direction of sports within the youth has drastically changed. In the past, young athletes aimed to play in several sports. Now, athletes focus themselves in one single sport and year-round extensive training has been encouraged by most adults in a young athlete’s life whether they are a parent or a coach. Allowing the youth to participate in sports is frequently considered “a great way to develop leadership skills” and “an appreciation for individual and team accomplishments” (Sailor). Along with the rise of Sport Specialization, concerns pertaining to a child’s physical and psychological health have begun to increase as well. Early Sport Specialization may lead to greater risks in a child’s life such as injuries,

Margaret Hodges, author of More young athletes are getting major-league injuries, talks about how teens involved in sports are likely to get injuries. The author uses two high school students as examples. Kathryn W., a high school hurdler, won the state championship for the 300 meter hurdles while she had a torn tendon in her hip and Jeffrey S., a high school pitcher, fractured his elbow while pitching. Both teens developed overuse injuries- injuries caused by stress due to repeated motions. Because of hopes for scholarships, teens focus on one sport causing them to replicate the same movements over and over again increasing overuse injuries. These injuries can get worse leading to surgery, although rest can prevent it. Finally, because of

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

The bang of the head, the crack of the bone, the tear of a muscle, are all things that high school athletes put themselves at risks for. Every time a high school athlete steps foot on a field, rink, or court they put themself in a risky situation. Although the risk may be there, athletes achieve many valuable lessons throughout high school sports. The valuable lessons promote self-confidence, socialization and team spirit, as well as decreases stress. While playing sports, athletes are at excessive risks of being injured. Although high school athletes have a risk of being injured, the benefits of high school sports programs outweighs the physical risk because of its benefits to teenagers mental health, benefits to teenagers physical health,

Marketing goes hand in hand with fundraising, essentially. The Ravinia case study explains how fundraising is similar to marketing yourself, you have to sell what you love. And if you love it enough, you are really just selling yourself. If you are passionate about the operations and know it well enough to talk about it with sincerity and confidence, you can raise the funds you need (“Ravinia” 74). Fundraising and donor relations are largely correlated to marketing and the development of new audiences. For instance, eighty-four percent of festivals in the national survey received in-kind donations, among this group, marketing and advertising was the most common donation (“Live From Your Neighborhood” 41). The festival’s executive director, supported by the board, must be the one to guide the marketing and fundraising teams into active collaboration. Although the two teams have specific responsibilities, they share similar priorities. It is important to build and strengthen relationships with donors, partners, etc. As well, it is equally as important to generate revenue. All of the above mentioned leads us to institutional branding. The stronger our brand and its relevance to the community, the more likely we are to receive support that is necessary to function. Case study Live from Your Neighborhood states, “According to festival administrators and volunteers such as board members, healthy, long-term partnerships between festivals and government are essential to sustaining festivals’ contributions to community life” (“Live From Your Neighborhood” 38). For example, the City of Lowell supports the Lowell Folk Festival by giving monetary aid to the festival and providing staff from the Departments within the city (“Live From Your Neighborhood” 39). Partnerships in general are a crucial component to generating a sustainable revenue and eliminating costs. A public-private partnership, the Chicago

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Raising children in today’s society is not for the faint of heart. Raising children has never been easy, but it is especially difficult in youth sports today. Coaches and parents are putting a lot of pressure on our young sons and daughters. The pressure to succeed in sports at

The objective of this study is to compare and contrast promotional campaigns of competing sports organizations. This study will document incentivization tactics employed and how these tactics differ. As well, this study will examine how the incentives are communicated to the consumer and answer what is the ratio between price-based and non-price based incentives.