Supervalu Vs Frosted Flakes

Cereal is most common breakfast choice for people who are going to work or school, because it's easy to make and have a lot of different flavor. However, do you know how much iron in your everyday cereal? We all know iron is a necessary thing for human body but too much iron will hurt our body. Therefore, this experiment will show you which kind of cereal will have too much iron in it and keep you eat more health.

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples.

Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The big names use things like high fructose corn syrup, MSG, and phosphoric acid to replace more costly ingredients like cane sugar, real extract, and natural juice. High fructose corn syrup is an incredibly low-buck additive that gives a sweet, refreshing taste. This has opened the floodgates to large companies which are now using it for just about anything these days. This in turn lowers the cost of the final product you see on the shelves. Your body can never deplete the MSG you consume. It will build and build forever. Phosphoric acid is known to soften bones and teeth. There is little warning through advertising about the long term effects of these man-made ingredients. We need to increase awareness of the proven dangerous ingredients companies are using in their products. Our government is allowing this to happen, thus diabetes, obesity, cancer, and heart problems continue to develop amongst not only adults, but the young generation as well. These quick and easy snacks are slowly killing

Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.

The box could have had playful elements such as a mascot or a colorful design, which might have signaled the cereal to be fun rather than healthy. See Videtto, 2009 U.S. Dist. LEXIS 43114, at *7-8 (fanciful design elements on Froot Loops cereal boxes, including the spelling of “Froot” and a mascot, signal that the cereal is unhealthy). Instead, despite sugar and corn syrup being third and fourth on its ingredients list, the box deceptively “tap[s] into the current health conscious message” by mimicking the boxes of serious health food cereals such as Kellog’s Special K. It does this through a similar white background, colored bar at the top, logo and check mark that seem to certify the product, and picture of the cereal. Compl. ¶ 14; Compl. Ex. A. While some might argue that the picture of the cereal clarifies what the product contains, the ingredients are unclear from the picture, and the rest of the elements misleadingly compare the product to low-sugar, high-fiber cereals. Similarly, the box claims “100% nutrition.” Compl. Ex. A. This could be interpreted as claiming that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could . . . be interpreted . . . as a claim that all the ingredients . . . were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Because of these factors, Plaintiff Dominik Sabach “intentionally chose

I decided to compare fruity pebbles and honey nut cheerios. Both of this cereal come in a variety of sizes but remain in the same rectangular prism shape. These cereal are not only different in flavor but are very different in their product packaging. For example, the fruity pebbles have a very colorful packaging and you just can’t focus on one thing. There are pieces of cereal scattered everywhere, a bowl of cereal sort of in the middle, and it features cartoon characters. It uses a variety of cool and warm colors. It doesn’t include a lot of writing on the box when compared to the honey nut cheerios. While the honey nut cheerios only uses warm color and only focuses on one color throughout the whole packaging. It has a focal point in the

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

The ready-to-eat (RTE) sector has increased sales and therefore have given the Breakfast cereals market an advantage to have a higher market share of 4.2% in 2013. The emphasis is more to the value and the convenience of cereals rather than the quality. However people are starting to be more heath conscious and are going to the higher nutritional brands which tend to be the well-known ones such as Kellogg 's, Weetabix and Nestle.

giant multinational breakfast foods company United Cereal, portrays the background of a launch decision for a new cereal product, the ‘Healthy Berry Crunch’.

Kellogg’s Special K with strawberries is the only competitor in the market currently offering healthy cereal to the consumers.

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being