Supplier Of Clean Bottled Water Company

Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.

This evidence shows that Aquahydrate is a company headed by a former executive for Coke and is getting a publicity boost from Mark Wahlberg and Sean Combs which those two celebrities are very credible people to make the water company rise.

Over the past decade, the Healthy Spring Water Company’s sales grew rapidly due to increasing concerns about water quality. In recent years, however, the company’s sales have been stagnant. The problem is that the market for spring water grew large enough that grocery stores began to carry it, at prices somewhat below those of Healthy Spring. Consequently, the grocery stores are enjoying most of the benefit of continued growth in this market.

Nurtured by the owner of Parle, Mr. Ramesh Chauhan, Bisleri became synonymous as ‘the’ brand in the bottled water industry. From those initial days to the

The company Eco Water, Inc. was started by Manish Krishna. He started the company to market what came to be the Purity II Naturalizer Water Unit. The Purity II comes from a company called Environmental Control, Inc. Manny’s company, Eco Water, Inc. started off in a very efficient way. Only $20,000 was used to get Eco Water, Inc. going in the right direction. For most, this is very little money to get a company started. By keeping his company manageable with such little overhead, Manny definitely has room for expansion and more sales.

Waters Bottling Company produces different kinds of products depending of the market segments. The company has subdivided the global market share into different segments and produced products depending on the needs of the people. Every product is strategically positioned with an aim of satisfying consumer needs. The company has developed new products, which are healthy for consumption as they contain nutrients needed for daily needs of the body. Although the product is ergonomically designed, it is cheaper for any consumer to afford (Pinson, 2008).

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

The chapter “Selling Bottled Water”, by Peter Gleick, works within the argument of Cynthia Barnett’s “Business in a Bottle”, which illustrates the superficial and deceptive image of bottled water, due to false advertising and pseudoscientific claims by greedy bottling companies. The companies take advantage of a free resource and make millions in profit. Although utilizing different styles, Gleick and Barnett’s grounds intertwine, exposing bottling companies’ manipulative tricks while opening the population’s eyes to the lie that bottled water is cleaner, healthier, and safer than tap water. Barnett focuses on specific bottling companies’ data and incorporates statistics for support, while Gleick separates his argument into various segments and provides a brief historical lesson on false advertising; these techniques expose the psychological effect of false advertising in the population and neatly organize the information proving false advertising exists.

This bottled Hawaiian water is filtered by a truly fascinating process. The water is filtered through over fourteen-thousand feet of volcanic rock at the Mauna Loa volcano. This process creates an ultra-pure bottle water. There is no other bottled water on the market this is using

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water?

Their first foray is with bottled water where they’ve created a product that is responsibly sourced, produced and packaged for improved environmental and community impact. The product is 100% spring water from the Glens Falls watershed at the base of the Adirondack Mountains in New York where water is bountiful. They pay six times the highest local municipal rate for the water and they bottle in a package that is a paper-based and derived primarily of renewable resources. The packaging paper comes from Forest Stewardship Council (FSC) certified forests, where new trees replace the ones that are harvested.

The year 2007 seemed to be the beginning of unveiling the mask of bottled water. That year Pepsi which has the number-one selling bottled water in the U.S. announced that it would be changing the label on its bottles of Aquafina to indicate that the water was in fact filtered tap water. Coca-Cola announced that its Dasani water came from a public water

Super Fresh Drinking Water is popular and the market leader among the drinking water brands in Bangladesh. It is clear, transparent, free from microorganisms and refined in seven stage of purification process as De-Iron, Pre-Ozone, De-Odor, Softening, Reverse Osmosis, Ultraviolet Treatment and Ozonation. Hygiene practice is maintained in every step of our refining process. So, Super Fresh Drinking Water is safest, reenergizing, refreshing, trendy and suitable for human body. In February, 2013, a new brand of water "No.1 Drinking Water" also was introduced to the market to cater the popular segment.