Supply Chain & Ethical Issue: Heineken

Kellogg’s always tries to engage with their customers and future customers through various ways like its interesting advertising campaigns. Like, TV and newspaper ads and Kellogg’s also use social media such as Facebook and Twitter to approach its customers, conduct various surveys to get to know their customers’ expectations and interests. Kellogg’s always tries to create two-way engagement platforms to interact with its customers about its products as well as its CSR initiatives.

Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. More recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. This case examines the early stages of Interbrew's global branding strategy and tactics, enabling students to consider these concepts in the context of a fragmented but consolidating industry.

     Fortunately, companies can afford to pay workers higher wages. If this were not true they would not have been able to become so successful with production in the United States. It is a shame that any company would see themselves as being morally or ethically correct allowing it’s employees to work in a hazardous environment. Companies should want their employees to enjoy the place they work in. This would increase satisfaction in the work place, which would in turn increase production and decrease employee turnover.

What’s important to examine is that before the Triangle Factory Fire is that that casualties from unsafe conditions were reported and expressed as a concern before. Where was the outrage that pushed for safer working conditions? The answer to that is that there were many times that people were upset with such conditions.

Factory, mill, and mining work in Britain may be very hazardous to one’s health, especially with regards to the health of children, according to reports by workers and medical experts. Harsh working conditions results in the poor health of workers as well as injuries.

The multitude of articles presented are each unique in their own way, highlighting some discussion of situations from different companies and brands to include General Mills, Coca Cola, Proctor & Gamble, Dr. Pepper, Oscar Meyer, Kraft and Frito Lay. Although each situation is unique, there are overriding questionable ethical issues. There are a number of ethical issues presented in the articles, but a few shared major issues which will be discussed.

In order for the company to take advantage of increases in demand and achieve high operational standards, the building needs a complete renovation. For example, the offices and the plant must be separated and more space given to production areas, since joined areas are cluttered and unsafe. They must Adopt a new layout. A modern plant design and safer working environments will permit faster production. Additionally, the enhancement of safety will reduce cases of potential work injuries, which could be very costly indeed. (O’Toole & Mackenzie, 2011).

The survey identified hazards to emanate from the following areas. The paint shop where chemical exposures were high as a result of the fumes generated when painting cars. It was identified that paint fumes are very toxic and could result in chronic medical conditions when employees are not well protected. The body shop was the second area that was identified for hazards. There were numerous machinery and many tools of work that were heavy, sharp, and dangerous. Especially the vehicle lifts, car rampsand, and other socialized tools. These presented possible injuries resulting from collusions and falling objects. The body workshop was a

Injuries and illnesses significantly increased because of the dangerous and unsanitary conditions. Today, workers in food production companies or even businesses like McDonald’s are treated similarly. Though conditions may not be dirty, the owners have their employees repeat the exact same step over and over all day to achieve the production of a product when the workers work as a team. Because a job like this is so simple, it’s very easy to replace a worker who does that job. This system of treating workers like interchangeable parts is degrading and painfully boring for the workers, but since they need money, they have to settle for such an awful

New Belgium is a company in which stands behind its core values of ownership, giving back to the community, and sustainability. Furthermore, they are a highly regarded brand that is essentially known for its high quality and its commitment to becoming environmentally friendly (Ferrell & Hartline, 2014). Moreover, New Belgium has formed many collaborative and strategic partnerships. Even more importantly, one of the cornerstone competitive advantages is how customers serve as an advertising advocate for New Belgium Brewery in how the customers word of mouth brings forth more business to the company. The core values exemplified within the company draws many consumers and employees to their business. Furthermore, the customers and employees

The workers lifestyles are appalling due to the working conditions, but inability to afford healthcare, safety, food, clean drinking water, and anything else. Daily life is extremely tough for

The source informs us about the harsh working conditions present in factories, particularly for children. The unhygienic state of the factory, and the fact that kids are permitted to climb on dangerous equipment without footwear, only supports this claim. The lack of safety gear exemplifies the disregard managers hold for their

The business level strategy of Heineken is to grow the business in a sustainable and

In the first round of the root beer supply chain game there was a lot of confusion, mystery, and chaos; and the data showed that (Please see separate excel spreadsheet of data with mean, standard deviation, and variation calculated). Analysis of the data shows a classic bullwhip effect; the customer places an order and order fluctuations build up through the supply chain. You can also see that these effects are magnified as you get farther from the customer up the supply chain. This holds true for mean, standard deviation, and variation. Without proper communication between the supply chain, it felt like every group was working blind and three steps behind. This was due to

It is assumed that the logistics strategies outlined in this report would apply to any divisions in Tsingtao Brewery. As such, it is also assumed that other divisions run very similar supply chain management systems to that of South China Sales Company. The final assumption is that investment by the Tsingtao Group in the supply chain is a very manageable investment for them.