Supply Chain

1137 WordsNov 20, 20125 Pages
United Arab Emirates University Faculty of Business and Economics (FBE) Supply Chain Management Application & Strategy CASE 1 : Supply chain challenges at Leapfrog SCML 460: Supply Chain Management Application & Strategy Context: Introduction ………………………………………………. page 3 Questions ………………………………………………. page 3 Conclusion ………………………………………………. page 5 References ……………………………………………… page 6 Introduction: Our case study is about "Supply Chain Challenges at LEAPFROG". The term supply chain conjures up images of product or supply moving from suppliers to manufacturers to distributors to retailers to customers along a chain(2). We recognize that we must have a small…show more content…
Including the retailers, capable toys, and suppliers of key materials (such as tyvek). Which supply chain partners are "upstream" of leapfrog? Which are downstream? Which partner are first tier suppliers? Second tier supplier? Answer: This is the map for the supply chain for the leapfrog company Downstream Upstream Third Second First- tier supplier manufacture Distributer Retailer consumer DuPont Co Printing firm Capable factory (LEAPFROG Factory) Bulk internet (end customer) (Tyvek) (Kmart, toys R us, Wal-Mart) Upstream activity (OR) firm Activities or firms that are positioned earlier in the supply chain relative to some other activity or firm of interest Downstream activity (OR) firm Activities or firms that are positioned later in the supply chain relative to some other activity or firm of interest * As we can see that the map show every think that we need the upstream is the side of suppliers and the downstream is the side of distributer, retailer and customer. First-tier supplier The supplier that provides products or services directly to a firm. Second-tier supplier The supplier that provides products or services to a firm's first-tier supplier(3). * Second question is what data ultimately led to leapfrog's decision to increase

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