Supply Chain Management : Avi Food Systems

My recommendation is for the company to stay focused on its main competitive advantage of supplying a

see if you can identify additional capabilities and core competencies. Do you think the core competencies mentioned in the case and/or the ones you found are valuable, rare, difficult to imitate, and nonsubstitutable and as such, are also competitive advantages? Why or why not?

Reorders are placed at the time of review (T), and the safety stock that must be reordered is:

On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and

When implementing project 1, you face technical and market risk. How would you assess the risks embedded in Project 1?

Wiltshire Farm foods are one of the UK’s top frozen meal’s home delivery specialists. They were established in 1991 in Trowbridge, Wiltshire (Wiltshire Farm Foods, 2012). Wiltshire Farm Foods are a partition of the Apetito group, whose support has helped achieved great success. Apetito Ltd is known for specialising in delivering meals to the UK’s local authorities. Their success helped them earn the Queens Award for Innovation in 2005. Furthermore, in 2009 they won two marketing awards at the Franchise Marketing Awards; best website and best online marketing campaign (Press Release Point, 2009). Wiltshire Farm Foods main customers are the elderly, as they require meals to be delivered to them. Their website is designed to be user friendly and easy to use especially for the elderly. “They produce a large range of over 250 meals and desserts” (Wiltshire Farm Foods, 2012). Wiltshire Farm Foods have grown nationwide within the UK, “covering 99.5% of the UK population with seventy franchises” (Franchise UK, 2014). Their marketing success has helped them achieve sustainable growth since 2009 and they are continuing to grow and progress; it has been noted that they are a “highly successful £12 billion UK franchise industry” (This is Wiltshire, 2009). Franchisees within the specialists of delivering meals have experienced growth rates of 80% (Wiltshire Farm Foods, 2012). Due to a customer base in all areas across the UK some of their sales growths have peaked between £500K and

* Just because the firm has a strong capacity for deploying resources does not mean it has a competitive advantage.

The Opportunities discussed below will utilize these strengths while keeping in mind the company’s weaknesses and

Any organization that is looking to be successful in this highly competive business world must seize the opportunities created by

Pars Food Ltd has a vision to grow. Built around the philosophy of “Pars Food, It’s all good”, they strive to stand out within the UK, as well as build a customer base throughout Europe. They provide frozen foods for restaurants involved in fine dining, catering companies and also supermarkets whom avail of their convenience foods such as pizza and ready meals. They are heavily involved in activities such as sourcing, manufacturing, transport and lots more. These processes have to be monitored though quality and supply chain management in order for

As you walk through the doors of Panera Bread, the lighting and décor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti & Vincelette, 2005). By 2003, the company was able to generate significant revenues through company-owned stores, through the sale of fresh dough to franchisees, and through royalties and fees paid by franchisees (Repetti & Vincelette, 2005). In an effort to ensure success of Panera’s strategic

AVI Foodsystems is a food service company based in Warren, Ohio. Founded in 1960, AVI Foodsystems has grown into many places for business food services, including dining, catering, vending, coffee, and environmental.

* MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support.

Richard Dana Associates (RDA) was brought in by the owners of a family-owned business with complex relationship issues at a time preceding an anticipated leadership transition. Following individual and group coaching sessions, RDA was able to help the leadership separate personal issues, and codify practices through formal policies to allow the leadership group to focus on business issues without personal complications. At the end of RDA's engagement, the client was well-positioned to begin developing a transition plan.

An important aspect of Panera Bread’s business is its product niche—artisan fast food, also termed “fast casual”. This niche protects the company from direct competition in the fast food industry as well as the casual