Supply Chain Management (ENGM078) Sainsbury’s Supply Chain Strategies Arghavan Keivani 6150405 March 2011 A brief introduction to Sainsbury’s and its background J Sainsbury plc (Sainsbury’s) was founded in 1869 and is considered as a top UK-based food retailer having around 150,000 employees. It drives a chain consist of 500 supermarkets and 290 smaller format stores through the country which offer groceries, electricals, clothing, homewares, DVD rentals and financial services. There is an Online-channel making customers able to shop online, which is nearly 3% of the grocer's sales. [1] By having almost 150,000 employees in the United Kingdom, Sainsbury’s is providing customer-facing team, having members in 785 stores backed …show more content…
Sainsbury’s once had six channels from supplier to Regional Distribution Centre. Now there are more than thirty including the Primary Consolidation Centres, and cross docking. As time goes by, managing the information flow through the Supply Chain was the responsibility of the Logistics teams. And, the physical storage and delivery of products was Distribution’s responsibility. But, nowadays, these two parts are working as a one-part in order to attain shared objectives and make the Supply Chain a truly flawless flow of information and products. In order to make a balance between efficiency as the low cost product, and responsiveness as the availability of the product over all year long, company is required some specific strategies. For example, by having the same suppliers and not to change them, company would make sure that some specific products are always available to the customer. By this way, customer is sure that he can always find his specific product and would be stay loyal to the company. It means that company is keeping its customer and it is different from making new customers, for example by providing a good quality product and making the customer to advice other people (making new customers). Another strategy which Sainsbury’s is using is providing its own product by the name of the
Sainsbury’s goal is to reflect they commitment to meeting customers’ needs; however, they want to shop food, clothing, general merchandise and services also they vision is to be trusted retailer where people love to work and shop. They strategy plan is to know they consumers better than anyone else, be there for them whenever they need them also offering great products and services at fair prices. They colleagues make the difference; they value makes them different.
Trading fairly- these are the rules the businesses need to follow which include; the business needs to run in an open manner, competition can only happen in between companies that belong to equal parties and making sure their customers are satisfied and are feeling secured with the business’s products and the quality of the products. All businesses need to make sure that they are honest to their customers and are describing their products as it is to their customers so that they do not get angry by getting the wrong information. Sainsbury’s use many products that are organic and make many fair-trade products such as; fresh fruits. They need to make sure all their products are traded fairly and are paying their suppliers and employees fairly and make sure they are now paying them below the national minimum wage. They cannot cheat on their employee by providing them with the wrong information about the product or charge their customers extra for the product. All businesses need to follow all the rules and regulations in order to run ethically.
Sainsbury’s have a long term goal to deliver their products and keep their customers happy. One of their objectives is to make life easier for their customers by offering products with good quality and service with a fair price. This also makes the customers happy and makes them want to shop
Sainsburys is currently the second largest chain of supermarkets within the UK, with a current supermarket sector share of 16.9%. Sainsbury’s was founded in 1869 and today operates in over 1,200 supermarket and convenience stores, and has over 161,000 employees. We will be looking at a number of areas internally and externally and see how they are effectively or not effectively performing.
Sainsbury has developed different supply chain channels to manage the complexity faced due to different store formats such as country town, Sainsbury local. Sainsbury believes in continues improvement and aims to achieve it in many different ways. Sainsbury recognise the importance of its people who plays a major role in delivering excellent business. The logistic staffs of Sainsbury tend to work in flexible and well maintained environment. One of the collaboration of Sainsbury is to focus on the demands of the consumers and maintain a healthy relationship with the suppliers and other partners. Above all Sainsbury is committed in reducing the impact of its operation towards the environment (J. Sainsbury Plc-b, 2002).
Sainsbury’s have to ensure they make changes regarding customer needs as quickly as possible. This is important because if Sainsbury’s don’t act on customers’ needs they will possibly decline and lose their current market position because customers will go to its competitors such as Asda or Morrison’s etc. This shows that Sainsbury’s have to make decisions as soon as possible in order to maintain their position in the market and to be better than its competitors through improvement. This will also contribute to Sainsbury’s keeping a good reputation which will also help to attract new customers.
Sainsbury’s customers give most credit to the company’s passion for healthy, safe, fresh and tasty food .Despite the present economic conditions the company stands by its quality related objectives. Good food at fair prices, providing a satisfying shopping experience, spreading and reaching out to customers by opening new stores at various locations. Hygiene anh heath and safety issues given utmost importance .
Supply-chain management consists of developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain. A supply chain strategy, an essential aspect of supply chain management, seeks to design a firm’s supply chain to meet the competitive priorities of the firm’s operations strategy.
Target works on trying to find environmentally friendly ways get the product to the customers. They work on reducing their carbon footprint by working with experts on ways to improve their packaging and transportation. (Target Corporate 2016.) They also try to get their manufactures to use sustainable apparel and footwear products. They encourage their customers to follow manufactures suggestion by washing apparel in cold water to help reduce the usage of water and energy consumption. (Target Corporate 2016.) Targets products come from all over the world.
Therefore not being able to gain a profit, suppliers like Heinz and Kellogg’s that if they do not supply their products to Sainsbury’s it can lead to Sainsbury profit loss. The communication methods that Sainsbury’s use to communicate to their suppliers is through written, oral and online methods. The stakeholders of suppliers have affected the business of Sainsbury’s is that they are able to give them the products that will help them be able to meet their aim of serving high quality products to their customers so that therefore can increase their sales/profit to then be Able to become the number 1 largest supermarket in the
This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark
Ford supply chain strategy case study is an in-depth analysis report based on the inside and outside factors affecting the organization. Our analysis have included two alternatives and a few other attributes of the Ford which focuses on production on various countries and how the factor supply chain is contributing to the company policies. Moreover the report will focus on the current objective and suggest new ideology of Ford with global environment changes in mind.
Sainsbury 's is the second largest cable of supermarkets in the United Kingdom with a share of the UK supermarket area of 16.8%. Originated in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company developed the biggest grocery dealer in 1922, recognized self-service trading in the UK, and taken its peak through the 1980s. In 1995, Tesco passed Sainsbury 's to become the marketplace lead, and Asda developed the second leading in 2003, relegating Sainsbury 's to third place. The holding company, J
4. In a service supply chain, the (explicit) cost of information is higher than in a product
This report will show how Sainsburys have used performance management to increase their ability to provide a quality service and gain a competitive advantage, it will also show how systems have been implemented to achieve this and what Sainsburys have changed in recent years to achieve the competitive advantage it was looking for, The main area Sainsburys have changed is there Supply chain which had a cost gap of around £60 million. It will also look at how the operations functions carried out by Sainsburys can be linked in with other areas of the business like Finance, Human Resource Management and Marketing. The main contents of this report will