Supply Chain Management

3903 WordsAug 11, 201116 Pages
Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Moderate 4. A company’s product development strategy specifies the portfolio of new products that it will try to develop. Answer: Difficulty: Easy 5. A company’s supply chain strategy specifies how…show more content…
e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs. Answer: Difficulty: Easy 3. A company’s marketing and sales strategy a. defines the set of customer needs that it seeks to satisfy through its products and services. b. specifies the portfolio of new products that it will try to develop. c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted. d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product. e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs. Answer: Difficulty: Moderate 4. A company’s supply chain strategy a. defines the set of customer needs that it seeks to satisfy through its products and services. b. specifies the portfolio of new products that it will try to develop. c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted. d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product. e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs. Answer: Difficulty: Easy 5. Which of the following determines the nature of procurement of raw materials, transportation of materials to and from the company,

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