Supply Chain Management For Fast Fashion Industry

H&M’s vision is that all their operations are run economically, socially and environmentally sustainable. They believe that affordable fashion with high quality can be produced and sold in a way that is both fair and sustainable to the

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

* Inbound logistic: One of the core values of H&M is the sustainability, and, thus, sustainability in production. The aim of H&M is to offer good quality fashion at the best price and to achieve it, H&M tries to avoid the waste. In this purpose, all the waste coming from the manufacturing, the transport and other sources are planned to be reused, recycled and reduced.(H&M, 2012)

In this revealing and thoughtful look at clothing and consumerism, author Elizabeth Cline sets out to reform how we look at fashion and how we shop for clothing. She approached this topic with a series of anecdotes and statistics to back up her findings. I became curious about sustainability in fashion through reading this book.

Fashion tends to work in cycles, much like the technology industry: every designated cycle, a new innovation on a previous product or new reinvention is revealed to overshadow past generations. In fashion, rather than being met with a new smartphone every year, one is met with new collections twice a year: one for the fall and winter, and another for the spring and summer (i.e.- FW and SS). However, this cyclical behavior tends to reinforce a wasteful attitude towards products and textiles within fashion. For instance in 2010, despite the fact that almost all textiles are recyclable, Americans disposed of 13.1 million tons of textiles, and 11 million of those tons found their way into landfills (690).

For this assignment I am required to compile a report on the sustainable and environmental values held by a well-known company. The company I will be reporting on is Chanel. Chanel is one of the fashion leaders of the world specializing in both hand made couture and ‘off the rack' ready to wear fashions. Their target audiences are the wealthy members of society. Their logo and distinctive fashion styles since the 1920's have moulded this fashion label into a much sought after commodity. Many teenagers through to elderly women either would desire this image statement or are proud to be able to afford it and wear it. It is a very highly recognized brand with a luxury and

if supplier doesn’t supply on time may incur the company the loses of the clothes out of date fashion . Huge number of tons will be consumed faster than before because of this fast fashion. This was the possible disadvantage of the fast fashion distribution system. There are a lot of advantages that offset the disadvantages of the fast fashion distribution system. We may say here fast fashion requires innovation and brainstorming to get new designs overtime to be

One thing that is missing from the current market place is a fast fashion store that carries eco-friendly clothing. There is currently no store that has a fast supply chain and produces inexpensive clothing for a low price. Fast Fashion is one of the worst things that has happened to our environment because of how the clothes are made and how fast they are being thrown out by consumers. A missing category in the fast fashion industry is an ethical/ sustainable clothing. Topshop Green will fill in this niche market that is just starting to come together. This line will focus on fashion forward clothing but the first thought when creating the clothes will be how to make them as ecofriendly as possible. This line will target the millennial generation because they are the most aware of what’s going on with our planet and will be attracted to a sustainable clothing line.

In conclusion, while doing and enjoying the fashion industry, people and fashion companies should be conscious of the environment because it is a concerning subject and it should be addressed. Because if the environment is being neglected continuously, there will be no future to maintain the fashion industry. In order to achieve ethical fashion, the fashion companies should also try to practice ethical fashion on the production of the products for the conservation of the environment and for the happy environment of work for the

Fashion industry has been changing for the last few decades (Hirscher, 2017). Intense price competition among the brands lead them to find some option to reduce the production cost, increase production volume and increase the profit. Lower wage in some countries such as Eastern Europe and Far East Countries causing manufacturer choose to do offshoring due to cut the production cost, and sustainability for the company (Biraldi et al. 2017). However, companies start to consider the risk of offshoring based on their strategic factor and supply chain, not just the cost analysis (Moradlou and Backhouse, 2014) (Tate et al., 2014). Furthermore, it has been proved that offshoring has issues in environmental, work ethic and social which induce the transparency to the consumer for some brands in western countries (Gulmann and Meiker).

The global fashion industry affects almost everyone, from factory workers to the consumers. And with the increasing number of garments being produced as part of ‘fast fashion’ the more unsustainable this process can become. “The phrase ‘fast fashion’ refers to low-cost clothing collections that mimic current luxury fashion trends” (Joy et al, 2012, pg 274). ‘Fast fashion’ is considered to be an unsustainable way to produce clothing as it encourages a short lifecycle for the garment; with companies renewing the clothes in their stores regularly. Thus, providing the consumers with ever more opportunities to purchase the latest trend for the cheapest price.

Firstly, Uniqlo is able to keep high quality products. The system helps to support the production of clothing meeting the world's highest standards. It also ranges to improve the quality in all manufacturing processes and production efficiency to secure the safety working environments. Uniqlo’s goal is producing the world-class clothing and they are tried to achieve the exceptional levels of quality in its products. For the world-class clothing is the product with the responsible of sources, safety and having a comfortable workplace environment and its good production of processes. On the other hand, there are three keys area of requirement in quality for world-class clothing which is quality from a social perspective, quality partnerships and quality business

In this chapter, the author mentions the context of the global apparel value chain as well as the current situation of researched company, TNG. Then the problem in their value chain and the need of upgrading their value chain are explored, which are the base to reach the research objective and research questions.

The paper explores business strategies firms in the industry can adopt to respond to ‘Eco Fashion’. The Triple Bottomline is highlighted as a good business strategy for responding to ‘Eco Fashion’. Then new skills required for the marketers in the industry are discussed at the end of the paper. To respond to ‘Eco Fashion’, marketers in the industry need to develop skills such as; information gathering skills, strong personal communication skills and skills in strategic planning.

There are a large amount of social and environmental problems within the global apparel industry.