Supply Chain Management

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LINKS Supply Chain Management Fundamentals Simulation Revised July 2010 Randall G. Chapman, PhD 2 LINKS Supply Chain Management Fundamentals Simulation Table of Contents Chapters 1/2: Introduction and Perspective ................................................................. 3 Chapter 3: Product Development Decisions................................................................. 7 Chapter 4: Procurement Decisions ............................................................................... 9 Chapter 5: Manufacturing Decisions........................................................................... 17 Chapter 6: Distribution Decisions ............................................................................... 25…show more content…
75. The learning objectives implicit in the LINKS simulation include the following: • Gaining exposure to all supply chain elements individually and to their associated interactions • Appreciating the need for balance and managing trade-offs in supply chains • Experiencing competitive dynamics in an evolving marketplace • Appreciating information flows and integration of information with decision making • Enhancing and encouraging fact-based analysis and decision making • Gaining familiarity with financial statements used routinely in for-profit businesses. LINKS Overview "The ability to learn faster than competitors may be the only true sustainable competitive advantage." – Arie P. De Geus LINKS is a supply chain management simulation. LINKS encompasses all major supply chain elements: suppliers, manufacturers, distributors, retailers, and end-users. Firms in LINKS are responsible for managing product development, procurement (purchasing/sourcing), manufacturing, distribution and warehousing, transportation, customer service, generate 4 LINKS Supply Chain Management Fundamentals Simulation demand, forecasting, information technology, and research studies. Traditional financial statements, various operating reports, and optional research studies provide an information-rich environment for LINKS. Information management is important within

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