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Brunswick Distribution Case Summary

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OPERATIONS AND PRODUCTIONS MANAGEMENT – GEMA 5400 | Brunswick Distribution Inc | Case Analysis | | | | Table of Contents Introduction ………………………………………………………………..1 Executive Summary ……………………………………………………2 Application and Analysis ……………………………………………..3 Literature Review………………………………………………………….4 Conclusion……………………………………………………………………..5 Bibliography…………………………………………………………………..6 Appendix…………………………………………………………………………7 INTRODUCTION Brunswick Distribution started as a small distribution company 10 years ago when Alex Brunswick stated using his grandmothers shed. The company further grew and moved into a 20,000 square-feet leased facility. Ten years ago, the company entered into an agreement with Kitchen Helper Corp, as their high-end …show more content…

They can consider changing the way they presently take orders (fax or phone) and include an internet based ordering system which will provide reports on customer trends, locations, goods movement and inventory control. The capital input would be quite hefty in the initial stages especially in the face of its present financial situation, as they can incur a higher charge than its present debt. Investing in a new infrastructure may not necessarily improve the inventory turnover but can assist to expand the customer base, increase assets and sales increase. Streamlining appears to be more realistic and more efficient given Brunswick’s present financial position. The potential of having real-time ordering, after sales service and warehousing facilities would add a modernization effect to their business. As the cost would be amortized over a period of time the financial constraints would not be as damaging to their present credit rating. A new infrastructure would be perfect in a stable market and a stable company with the right resources. BDI is presently heading towards its credit limit with the bank and would need additional financing to commence such an undertaking. The present economy is not stable and orders have not been increasing, the risk would mean trying to lure new customers and markets without having dealt with the issues in the company presently. It would be recommended that Alex Brunswick considers

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