Supply Map Chain Essay

847 WordsOct 9, 20144 Pages
Map the Supply Chain Caroline Evans MKT/421 September 18, 2014 Dr. Michael McKinley Abstract The supply map and the supply chain management consist of manufacturers, distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer to assess the success of the garment. The selection of the garments plays a volatile role in the supply chain because without the right garment/raw materials the finished product may not result to the vision of the designer. “The…show more content…
For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.” (www.britannica.com) The manufacturing and fashion designers plans the product mix before sketching designs. Targeting males, females, children and babies are the typical product mix. The fashion designers are influential to the fashion industry from trend-setting to haute couture designs. The designers meet the needs of the customer’s demand; they typically get ideas from television, active wear, film, street styles and magazines. The designs are drawn and sketched before the designers select the garments/materials. “Some companies use their production facilities for some or all of the manufacturing process, but most rely on separately owned manufacturing firms or contractors to produce garments to the fashion company’s specifications.” (www.britannica.com) The distribution of the fashion/apparel industry consists of finishing, distribution, the relationship with the retailers, the breakdown on how the garments later distributed throughout their marketing mix

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