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Supply And Demand At The University Of Michigan

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Supply and Demand Paper The article which I chose in this assignment comes from “The Michigan Daily”, which is a newspaper native to the state of Michigan and its residents. The main subject of the article is the recent increase in season ticket prices for the University of Michigan football games. This price increase will mostly impact the students of the University of Michigan who are normal in attendance, but will also impact the loyal non-student fans as well. Michigan is a nationally renowned college football powerhouse who is famous for its enormous stadium and its extremely loyal fans. There is evidence of this ticket price increase. By looking at the numbers below you can see the definite price changes. By the …show more content…

They may also purchase more tickets for standing room only sections or tickets which they put on sale right before the game starts. The law of demand states that if the price of a good or service increases, consumer demand for the good or service will decrease. In the case of the University of Michigan, evidence has led them to believe that although the price of tickets has increased, it has only done so slightly. This means that fans and students will still have the same interest in buying as they did before. Also, since the economy has recovered from the crisis in 2009, fans will still have the same desire to seek leisure through UM football games and they will have the same loyalty to the football program that they have displayed in past years. There are also other factors which affect the demand curve of UM football tickets. These factors include income of buyers, number of potential buyers, and expectations of a price change. In the case of UM all of theses factors remained the same or even increased, so demand should do the same. This would cause the demand curve to shift to the right, which is shown in the graph below. [pic] In conclusion, the University of Michigan is still expected to increase profit and sell out at every home game. The reasons for this are because the increase is slight in relation to the economy and the price of tickets for competitors, increasing market value. Also, the increase in price is not significant for

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