1.1 Origin of the report As a part of the ‘Principles of Microeconomics’ course, this report has been assigned to me by our respected Professor Dr. A.K.M. Saiful Majid as a term paper. The topic has been decided after consultation with our course instructor and have been asked to submit an elaborate report on the topic. 1.2 Objectives and scopes * Analyzing the demand and supply of Dell laptops. * Analyzing the current market situation of Dell laptops. * Analyzing the factors affecting the demand and supply of Dell laptops in Dhaka city. * Analyzing the price elasticity of demand and supply of Dell laptops. 1.3 Methodology The data needed to prepare this report was basically learned from the course …show more content…
In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. Dell first opened their retail stores in India. Dell started selling their laptops in Bangladesh back in late 2002. Since then they have been able to capture the greater market share(about 29.91%). 2.3 Market overview The laptop market can be described with two aspects- * The products that different sellers are offering are exactly the same. * The number of sellers and buyers are so numerous that each has a negligible impact o the market price. In economic theory, perfect competition describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets.Perfect competitive market seems a bit theoretical for Bangladeshi context. By considering these aspects of the laptop market, I concluded that the laptop market is a competitive market. Because each brands are selling laptops with same configuration, consumers have so many choices. Nobody can be a price maker because of the wide range of choices. Figure: Product life cycle 3.1 Factors influencing demand 3.2 Shift of demand curve The demand curve shifts in two ways. If
Supply and demand is constantly changing for different products and services for a number of reasons. The good I chose to write about is the laptop I purchased to be used for school. The following are factors that could cause possible changes in the supply and demand of laptops on the market. When looking at the supply aspect of a laptop from manufacturers’ one factor that could change the supplied amount would be the cost to produce the item. If the cost to produce a laptop was to increase too much the supply may go down. Another factor would be the demand of the laptop. As long as there is demand for the laptop than the supply should be available however if the demand was to drop than the supply of the laptop could drop as well.
A pure competition market may be be rare in the real world, but it acts as a vital introduction into the topic of markets. To
relatively large number of sellers. The various products available in this market are similar and
In economic theory, perfect competition describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some auction-type markets, say for commodities or some financial assets, may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly competitive markets.
It is indicated in the proposal that the company has potential given its product superiority in the market to increase profits through tapping into markets in the developing world. It has been researched and ascertained that the market for computers has not been fully exploited. Dell Corporation has the potential and capacity to venture in the developing world market and increase its sales and revenues.
Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.
Dell provides different pricing for different budgets. The secret lies in the customer choice in selecting which parts s/he wants to have in the computer. Does the customer want a simple or a more luxurious computer and how much is he willing to invest
Perfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely found in markets today. There are some approximations, such as online auctions, such as eBay. Such firms’ demand curves are perfectly elastic. These markets are theorized to have an unlimited number of buyers and sellers. There are likewise no barriers to entry or exit.
Monopolistic competition describes a marketplace offering differentiated products, and as such are not perfect substitutes. This is found in restaurants, shoes and other preference-driven goods. Such firms find a high elasticity of demand (in the long run), likely excess profits in the short term, and price
Perfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely found in markets today. There are some approximations, such as online auctions, such as eBay. Such firms’ demand curves are perfectly elastic. These markets are theorized to have an unlimited number of buyers and sellers. There are likewise no barriers to entry or exit.
Dell is a computer technology corporation that involves sells, repair, support computer and their parts. Dell has found out that supply chain is becoming more and very important for the success of nowadays business global world and they work consequently to retain a
Monopolistic competition also features an abundance of sellers, as in the example above, but not all products are necessarily identical, as might be the case with raw yellowfin tuna. Products under this competitive construct may differ slightly or be perceived as being different, even though they actually are not. Product differentiation could occur through quality, location, brand name, price
COMPLICATION: With Dell’s old core business in rapid free fall and competition eating away at its margins, Dell shares have plummeted from their all-time highs. As a result any
Place: For this reason, Dell has been able to affect the location strategy aspect of its marketing campaign. As Dell's products are always available at the nearest dealers customers develop trust for the "local Dell" thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.
The domestic market is the field which grows fast, whether the desktop or laptop, the growth rate of domestic markets in the commercial market is faster. The consumer notebook market (individual purchase market) is showing explosive growth. The market share of Dell in foreign increased gradually while the market share of domestic