preview

Supply and Demand and Dell Laptops

Better Essays

1.1 Origin of the report As a part of the ‘Principles of Microeconomics’ course, this report has been assigned to me by our respected Professor Dr. A.K.M. Saiful Majid as a term paper. The topic has been decided after consultation with our course instructor and have been asked to submit an elaborate report on the topic. 1.2 Objectives and scopes * Analyzing the demand and supply of Dell laptops. * Analyzing the current market situation of Dell laptops. * Analyzing the factors affecting the demand and supply of Dell laptops in Dhaka city. * Analyzing the price elasticity of demand and supply of Dell laptops. 1.3 Methodology The data needed to prepare this report was basically learned from the course …show more content…

In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. Dell first opened their retail stores in India. Dell started selling their laptops in Bangladesh back in late 2002. Since then they have been able to capture the greater market share(about 29.91%). 2.3 Market overview The laptop market can be described with two aspects- * The products that different sellers are offering are exactly the same. * The number of sellers and buyers are so numerous that each has a negligible impact o the market price. In economic theory, perfect competition describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets.Perfect competitive market seems a bit theoretical for Bangladeshi context. By considering these aspects of the laptop market, I concluded that the laptop market is a competitive market. Because each brands are selling laptops with same configuration, consumers have so many choices. Nobody can be a price maker because of the wide range of choices. Figure: Product life cycle 3.1 Factors influencing demand 3.2 Shift of demand curve The demand curve shifts in two ways. If

Get Access