Supreme Court Case: Coca-Cola Vs. Koke

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used

When reading the letter from the chief Executive Officer Muhtar Kent the content of the letter was optimistic and upbeat. Also, the CEO references to the company as global thirst quenching corporation that do not take the size for granted, this helps the reader understand Coca-Cola modesty. Likewise, the CEO added Targeted disciplined investments for the future of the company that will help the company to expand and grow. Furthermore, increasing revenue, profit and growth by building the brand Coca-Cola. Furthermore, Simplifying and streamlining operations of the company enabling to standardize the operation around the world.

Therefore landing Ms. Williams the 8 years sentence she received. Ms. Williams’ team tried to appeal the decision, but the U.S. Appeal court upheld the decision as well. The court decided that based on the harm Coca-Cola could have suffered if the deal had actually went

In a globally competitive environment, Coca-Cola engaged in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination for a few reasons (Ferrell, Fraedrich, & Ferrell, 2013). Coca-Cola used channel stuffing as a short term tactic to artificially report an increase in sales, which could entice more shareholders to invest into their company (Edwards, 2015). But in the long run, it becomes similar to a Ponzi scheme. The distributor returns the unsold cases of soft drinks to Coca-Cola, in which Coca-Cola would add them as sales returns on their accounting ledger. The shareholders see an increase of Coca-Cola shipments and an increase of sales revenues on the financial reports. Channel stuffing draws a lot of attention from executives and investors as profits decrease and sales increase (Edwards, 2015).

Coca-Cola and Pepsi were fought over for a very long time in the carbonated soft drink beverage industry. Today, I will used AFI framework to analyze Cola-Cola performance and find out how did this company deal with the decline in the CSD consumption and its rivalry.

Trademark. Coca-Cola is the source identifier of the company used in commerce, hence, it is the Trademark of the company, which is also registered with the USPTO. There are five types of trademarks: fanciful; arbitrary; suggestive; descriptive; and generic. Coca-Cola’s mark is at least a suggestive mark and has become and American Hallmark in its own way. Thus, Coca-Cola is a large conglomerate, which is known for protecting its trademark aggressively to preserve its status at the USPTO and avoid becoming generic. The standard for trademark infringement is likelihood of confusion. Infringement can be direct, vicarious, contributory, or dilution. Coca-cola will assert that Friend’s poster is causing likelihood of confusion and that his infringement is direct and contributory, because Follower disbursed the

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca Cola Israel has been fined by breach of antitrust laws, this company was accused of allegedly cross-marketing the way, involving some of the monopoly of Coca-Cola products ‘cross-marketing’ behavior is a criminal offense, so the company was fined 17 US million dollars (Coren, 2017). Risk of litigation when Coca Cola is sued for product related.

At the time of 5-7 years ago, Coca-Cola persisted in its aggressive market share strategy with its retail strategy. In addition, Coca Cola compete by monopoly strategy in caferias, fast food chains, cinema theaters. With Coca Cola, there will be without PepsiCo and vice versa.

Water management – Coca cola has faced flak in the past due to its water management issues. Several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regions. At the same time, people have also blamed Coca cola for mixing pesticides in the water to clear contaminants. Thus water management needs to be better for Coca cola.

A pharmacist named Dr. John Stith Pemberton founded the Coca-Cola company on May 8, 1886 in Atlanta, Georgia. Taking it down to Jacob’s pharmacy where it was mixed with carbonated water and selling for five cents a glass, is when Dr. Pemberton first created this caramel-coloured liquid. Frank M. Robinson, who was Dr. Pemberton’s accountant suggested the name Coca Cola and penned it in it’s now famous script. Offering more than three thousand products and selling more than 1.4 billion servings each day in over two hundred countries in more than one hundred and twenty years later Coca-Cola has over four hundred brands. There are many stakeholders in The Coca-Cola company today with so many brands and products. Few of the company’s stakeholders include: suppliers, investors, partners, consumers and the employees. In 1999 with the race discrimination action lawsuit, these stakeholders would experience some sort of negative ramifications from any legal or ethical issue that may arise involving The Coca-Cola Company.