In Surfing the New Wave: Music, Leisure, and Consumption, Valeria Manzano explains that rock n’ roll and jeans are products of the juvenilization of mass culture caused by an increase in youth culture consumption in 1960s Argentina. These products allowed the youth generation to distinguish themselves from other generations, often raising moral concerns, while also placing them within the internationalized youth culture and aiding socioeconomic class distinction within the youth generation. To begin, rock n’ roll emerged as a youth-led movement largely due to El Club del Clan which represented Argentine youth and their musical tastes. Rock n’ roll in this context abided by traditional gender roles, family values, and restrained fun. Popular …show more content…
This is because jeans were the first clothes targeted to, and appropriated by, the youth of Argentina; previously youth clothing was the same as the clothing of their parents’ generation. Jeans also helped to connect youth with the international youth culture and, thus, their peers abroad because they were unified through the same generational marker. However, jeans also aided class and gender divides within the youth generation. The middle-class projected their intolerance of class tastes onto jeans, thus, promoting class division through their view of imports as authentic and a form of cultural renewal. Due to the emphasis on the value of imported jeans and their exclusivity, these brands, primarily Lee and Levi Strauss, became a socioeconomic marker of the upper and middle classes, distinguishable through their fade and loose fit style. Far West, the national brand of vaqueros, or jeans, that the working-class could afford to wear, and did wear, were bluer and tighter. Working-class men who wore jeans were subject to class specific anxieties that those who wore jeans had a social and sexual disorder and, thus, were a threat. This class prejudice was portrayed in Argentine films in which working-class men wearing vaqueros were rapists or homosexuals. Additionally, women were largely excluded from wearing jeans, due to formal and informal dress codes preventing them from wearing them for anything but leisure, but they still adhered to the class values placed on American brand jeans preferring them over national brands which they dubbed
Rock and roll helped break many people out of the pre-war mindset and into a new, fresh one. Although many adults detested rock, the younger generation felt that it symbolized a break from the war and the “age of anxiety” that the previous World War had caused. In addition, it promoted a promiscuous lifestyle that celebrated sex and drugs. Rock and roll seemed to be associated with this because many of the “rock stars” endorsed in a loose and laidback standard of living. Because many of the performers practiced recreational drug use, followers felt compelled to do so as well, feeling that that way of life was acceptable. Rock and roll was thought to be outlandish, primarily because of the performers’ gyrating and grinding of their hips, their suggestive lyrics, and rebellious undertones that provoked erotic senses in teenagers and upset parents. Rock and roll was said to establish a sense of identity and power in teenagers, mostly because of the new energy that came from the new style of music. Rock music was seen as satanic by the older generation because it seemed to lead to the
In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were
Rock and roll music emerged as a part of American teen culture during the notably conservative time period in the country’s history which shortly followed the traumatic events of World War II. Being that the genre’s target audience was white teenagers, many Americans- already overwhelmed and on-edge due to the anti-communist movement inspired by the Cold War- were apprehensive about the influence that this up-and-coming style of music might have on their country’s future. America’s youth openly accepted rock and roll’s racially integrated culture of performers and embraced the relatively lewd nature of many songs and performances associated with the genre, much to the dismay of their elders.
In the 1920’s this gap became more of a chasm as the nation’s youth entered the Jazz age, adopting the new styles of music and dress that accompanied it. Women wore shorter skirts, smoked, drove cars, and sported new haircuts, and men went to new jazz clubs that played edgy music that was good for dancing. Overall the new lifestyle was a complete departure from the Victorian mode of living that preceded it, and it was rejected by the older generation as energetically it was embraced by youth. In the 1950’s a similar change took place as parents allowed their children to have more freedom, and religion was not as strictly enforced. The widespread availability of automobiles allowed teenagers to travel around more than they ever had, and the automobile provided teenagers a new place to be free from the observation of their parents, which enabled many new activities, like petting. Just as the youth of the 1920’s had Jazz music, teenagers in the 50’s began to bother their parents by listening to Rock ‘n’ Roll music, whose stars included the scandalous Elvis Presley and even African-American stars like Little Richard, showing that the music allowed youth to transcend race. Just as F. Scott Fitzgerald’s literature alarmed more conservative Americans with its description of the popular culture of the time, literature during the 50’s was similarly troubling, dealing with themes of
Rock ‘n’ roll presented us with the emergence of a cultural phenomenon, which the book lays out for us. Altschuler sees rock as a “metaphor for integration, as the focal point for anxiety that cultural life in the U.S. had become “sexualized”, a catalyst
Ben Ross showed his students a documentary about the Holocaust. He was upset when he realized that his students asked question about the Holocaust that he couldn't explain. As he wanted his stundents to have a better understanding on this topic, he decided to start an experiment that would help his students to learn how it was possible for the Nazis gaining control without someone stopping them.
Music is often considered “the universal language.” Throughout, history it has symbolized love, brought people together, and has been the cornerstone of many lives. In the 1950s, a new form of music entered American mass culture that drastically changed the culture of the United States (U.S.): rock music. In the U.S., it began as Rock ‘n’ Roll, a originally “black” music genre that was then taken and promulgated by white Americans. Post WWII, many Americans—especially teenagers—struggled with the newfound societal conformity and normalcy, and rock provided them a form of retaliation. From its beginning, Rock united the younger generation of Americans, stirring up a sense of community amongst teenagers and troubling many adults by their actions—heightening
The impact music had on teenagers was significant. Teenager’s developed a new style of music called Rock ‘n’ Roll, because the lyrics reflected and embraced their lives. High school sweethearts, fast-cars, and rebellion against authority resembled what teenagers craved the most. Parents disliked the message and influence behind the lyrics of Rock ‘n’ Roll, because they believed it caused juvenile delinquency. Parents hated the sexuality of the songs, the performers,
The emergence of Rock and Roll was one of the most pivotal moments of our nation’s history. The impact that this genre of music made is still evident in our culture. However, before this genre was able to gain momentum, it faced many cultural conflicts. The book, All Shook Up: How Rock ‘N’ Roll Changed America by Glenn C. Altschuler analyzes the impact that rock and roll music has made on American culture. It explores how the Rock and Roll culture was able to roughly integrate and later conflict with preceding cultural values. This is especially apparent in chapters regarding race and sexuality. Overall, Rock and Roll was extremely controversial amongst parents and educators. This new music genre was condemned by the previous generation as
Youth culture in the nineteen fifties was a time that opened up the world to be integrated for whites and blacks. In this paper the fifties are analyzed through the clothing, styles, cars, family life, and most importantly entertainment.
Artistic endeavors can be classified into movements or eras: paintings have Impressionism, Cubism, Neoclassical, etc. Music is no different. As with other methods of expression, music, like art and literature, is frequently a mirror of the social, political and economic times during which it is created. Jazz music, which originated with black musicians, began out of the depths of the depression and quickly went through a period known as the Swing Era, which brought jazz music out of dark, smoky clubs and into the mainstream of America. It created a positive energy so desperately needed by a country going through one of its most depressing times in history, the 1930s.
Teen culture in the 1950’s took off with the introduction of “Rock ‘N Roll”. An estimated 13 million teens spent $7 billion in 1956.(5) Teens felt free to do whatever they wanted, but that was not totally true. There were many common rules for the teen society in the 1950’s. Some of the rules were: Obey authority, control your emotions, and don’t even think about sexual intercourse.(Silverman 6)
The discussion here will be of the invention of rock ‘n’ roll and how did it emerge from the new working class youth culture. Styles of this are said to be fused from black and white popular music. All Genres have been studied for years but for rock itself was hard to get an agenda to just focus on this as for some didn’t considered if rock as form of music was as worthy to study than others. The body of my essay will discuss the history of rock ‘n’ roll and the popular youth cultures in the last century and how their choice of music was developed.
Yvon Chouinard’s autobiography Let my people go surfing (2005), Chouinard asserts his ideas in order to teacher the audience his views and how he made Patagonia so successful. The Financial Philosophy chapter in Chouinard’s book persuades the reader that he has the best views to make a successful business. The chapters use of pathos persuades the readers by using their emotions to like his beliefs. Logos in this chapter provides statics to prove why his beliefs are the best. The expert testimony proves to the reader that Chouinard puts his ideas to use through Patagonia. Chouinard provides pathos, logos, and expert testimony in the Financial Philosophy chapter to persuade future entrepreneurs and business men/women to put his beliefs to use in their businesses.
The decade of the 1960s can be said to be a subversion of the United States. From the civil rights movements, anti-Vietnam war demonstration, Kennedy’s presidency, to the assassination of the civil rights leader Martin Luther King, the impact of the surging social movements and political turmoils to the American society is extremely far-reaching. There has been a lot of researches on the various social movements in this period. However, people 's attention seems to be limited to another important cultural phenomenon of this period, that is the prosperity of rock & roll. This paper is intended to analyze the