Surfrider Foundation Advertisement Analysis

Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.

The three advertisement from the World Wildlife Fund (WWF) is effective for the intended audience because of their credibility and the information they provide in the advertisement. Looking at the arrangement of the page of the air pollution ad. , the first thing I noticed was the smoke filling up the air, immediately one would think that this advertisement was going to revolve around air pollution in general. In the commercial a person would not know what to expect but WWF showed that they did there research. The third advertisement in the billboard conveyed ethos by demonstrating all aspects of the living and how we could be part in making a difference.

Found on “34 Facts about Pollution”, the text says 14 billion pounds of garbage are dumped into the ocean every year and most of it is plastic. It makes you wonder why people do it? To act cool or to act like a complete idiot? As a result for oblivious behavior, we won’t be able to drink anywhere without some kind of trash in our water. And we won’t even be able to shower ourselves with out some plastic coming out from the faucet.

In the essay “ The Harmful Effects of Ocean Pollution” by Clair Christofersen they state, “ Records show that 850 million meters cubed of liquid and solid wastes have been dumped into the ocean in the past 85 years. Not only does our population toss these solid wastes into

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

In the article When the Mermaids Cry” The Great Plastic Tide by Claire Le Guern Lytle, she wrote “For more than 50 years, global production and consumption of plastics have continued to rise. An estimated 299 million tons of plastics were produced in 2013, representing a 4 percent increase over 2012, and confirming and upward trend over the past years” This means that more and more trash is added to the 5.25 trillion pieces of plastic floating in the ocean. Almost everything around us is made out of plastic, this is later misused and ending in the wrong place. The Center for Biological Diversity wrote “In the first decade of this century, we made more plastic than all the plastic in history up to the year 2000. And every year, billions of pounds of plastic end up in the world’s oceans. Most ocean pollution starts out on land and is carried by wind and rain to the sea. Once in the water, there is a near-continuous accumulation of waste.” Our plastic is misplaced and it escalates from there. However, plastic pollution hurts us as well. “Trash in the water compromises the health of humans, wildlife and the livelihoods that depend on a healthy ocean;” wrote a non-profit group called Ocean Conservation. If our oceans are covered in trash, everyone that relies on the ocean is going to suffer. The effect is not just in our health, it also affects our economy. Ocean Conservation also

The first advertisement, The Humane Society uses diction to motivate their audience to adopt their pets. The text states “Be a hero for animals”, the word “hero” makes the audience feel like they could have a powerful role in helping these animals find a home. The second part of the text says, “Don’t let another animal be a victim of cruel and senseless abuse”. The Humane Society puts the blame on the audience by implying they have been allowing animals to be abused. The text makes it seem like if the audience does not act now, animal abuse will continue. The audience will feel guilty if they do not adopt a pet. As for the second advertisement, it states, “Her life is in your hands”. Instead of putting the blame on the audience like the first advertisement, it puts pressure on the audience to donate to the ASPCA organization. However, similarly to the first advertisement, it incorporates guilt toward the audience. The text suggests the dog’s life is the responsibility of the audience and if they do not donate they would feel guilty about refusing to help abused animals. In the third advertisement, Peta says “If you wouldn’t wear your dog please don’t wear any fur”. It brings the audience to the realization that animal fur comes from defenseless animals like their own dogs. It does not bring guilt since it does not talk about the consequences of wearing fur; it simply suggests not wearing it. Near the end of the first advertisement, it says “act now” with an arrow and if it is clicked on gives the audience access to their website. The Humane Society does not specifically state what they want the audience to do to support animal rights but they leave a link with more information on how to contribute. The second advertisement does not suggest a specific way of standing up for animal rights. It gives the audience the choice of acting upon the situation. On the other hand, the third

Society tends to blame the fisherman for the trash that turns into marine debris. They are wrong. According to the California Coastal Commission, “Only 20% of the items found in the ocean can be linked to ocean-based sources, like commercial fishing vessels, cargo fish or pleasure cruise ships. The remainder (80%) is due to land based sources like litter (from pedestrians, motorists, beaches visitor), industrial discharges (in the form of plastic pellets and powders), and garbage management.”. Fisherman and other trained workers in the oceans are not the only

Currently, 300 million tons of plastic are manufactured to supply the world demand and between 5 and 13 million tons are found in the ocean (Katsnelson, 2015). Based on current trends, by 2050, 2,000 million tons of plastic will be manufactured to supply the worlds demand for plastic, meaning more pollution in the oceans (Vaughan, 2016, May 23). As Richard Thompson has stated, “While some of the plastic floats at the surface, the heavier pieces sink to the ocean floor making it hard to clean up the waste” (Katsnelson, 2015). Some of the waste comes from fishing materials or cargo ships. For example, fishing nets, buoys and other debris that is left behind from fishermen lead to the

The Endangerment Wildlife Trust, started a campaign titled “If you don’t pick it up, they will” In 2009. This is a Visual Analysis on The Rhetoric used in this Ad which includes Pathos, Ethos and Logos, Pathos being the strongest of the three. The image displays a dead bird with a strong emphasis on the small manmade objects inside to direct our attention toward it and reflect feelings of guilt back to us. The artists wanted to bring the whole image together and deliver its intended message. EWT knew the text would get our attention by making us feel responsible for the crisis. This Ad is displayed for the purpose to increase awareness of pollution and man-made waste.

The modern advertisements for the companies, that pollutes the ecosystem, are created to greenwash the public images for the organization. Most of the big manufactures spends much bigger amount of money and time on its commercials to pretend to be clean or green other than actually developing the business to minimize the environmental imapct. In 2010, one of the popular gasoline company Chevron launched a campaign: 'We Agree," that represents that Chevron agrees and cares about the pollutions around the world. One of the images, that Chevron used, states "Oil Comapnies Should Fix The Problems They Create" with a picture of nature filled with the sludge from the gas companies and there is "We Agree" printed under the statement. This advertising angered some audience because many people believed that the Chevron was only pretending to care and the people changed the slogan to "Oil Comapnies Stop Pretending They Care," and made a "Chevwrong" nickname. For another example, there are many bottled water companies that produce a large amount of the plastic bottles.

 The garbage dumped in the ocean every year is roughly around 14 billion pounds. Plastic is the major constituent.

In the documentary “Inside the Garbage of the World”, the main social problem being explained is that there has been a great influx of plastic and other type of garbage in oceans and their beaches. This buildup of pollution has largely affected the wildlife population ranging from animals on the beaches to the creatures of the ocean. In oceans, what is called ‘garbage patches’, a large buildup of garbage that flow to one area in the oceans, are being created. Approximately 50 percent of all plastic sinks to the bottom of the ocean floor but about 2 times that much is actually already on the ocean floor. In fact, according to the documentary, there is a garbage patch that is to the left of California that is the size of half of the United States. Each year, about 4.7 million tons of plastic goes in the ocean a year and it is estimated that by 2050, there will be another 33 billion tons of plastic added to the present amount. Eighty percent of the current pollution comes from the land. According to marine researchers, twice as much plastic debris is one the ocean floor than it was 10 years ago. In the futures, plastic will break down into smaller pieces of plastic, creating a bigger problem from the habitat. This plastic pollution is one of the leading cause for beach and ocean inhabiting creatures be extinct because animals are mistaking these plastic pieces for food. When scientist began to dissect beach animals such as birds, they discovered that at least fifteen pounds of

Although the ocean covers approximately two thirds of the Earth’s surface, it is surprisingly susceptible to human influences. The effects of rubbish dumping have tainted our oceans and they have taken their toll on the vast marine environments and the populations in which they contain. Rubbish dumping involves depositing all the waste materials from factories and industries, tankers and ships and sewerage waste materials into the oceans and seas. In the report “Causes and Effects of Ocean Dumping”, the author Sharda states that “The wastes that are dumped into the oceans tend to have toxic substances which soak in all the oceanic oxygen. This

of the Great Pacific Garbage Patch, the exact size remains unknown. In addition, Doucette warns us that this patch contains more than ten million tons of waste. She describes the area to be a “fetid swamp of debris where tiny bits of decaying plastic outweigh zooplankton- one of the most prolific and abundant organisms on the planet- by a ration of six-to-one”(Doucette). It is now apparent that the amount of plastic particles residing in our oceans is damaging the natural habit and this trash is not going anywhere. Due to the currents in the ocean, plastic particles are