Surge Of Identity Through The Tobacco Industry Essay

Big tobacco is losing in a war for the public to the Center for Disease Control (CDC) and The Truth Initiative. Big tobacco being the large tobacco companies in the world like Philip Morris International, British American Tobacco, Imperial Brands, Japan Tobacco International, and China Tobacco. The CDC is a government operated agency that contributes to the overall health of the public. The Truth Initiative is the largest non-profit public health organization in the U.S. whose goal is to inspire tobacco free lives. Not only is Big tobacco losing, they may have already lost.

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

According to “Cigarettes by Eric H. Shaw and Stewart Alan, “advertising continued to increase the size of the market, despite an expanding awareness of health risks and increasing advertising restrictions,” (Source B). An ad isn’t looking to solve another person’s problems with something that will definitely benefit their wellbeing. An ad is made to make a person believe he needs the product they are selling so that the business can continue to profit off of someone’s vulnerability and grow off the people to naïve to even realize they are being played. According to “Exercise Your Moral Judgement Through the Way You Buy” by Renato K. Sesana, “they create unfulfilled desires and then they push us to buy the products that we do not need,” (Source F). As a popular catch phrase goes it’s “like taking candy from a baby.” According to Advertising Information or Manipulation? By Nancy Day,” Advertising tells you what you need. Before advertising told us to, who worried about dandruff...It can make us unsatisfied with who we are, greedy for what we don’t have, and oblivious to the miseries of millions who haven’t a fraction the comforts we take for granted,” (Source D). Before ads, there weren’t as many stereotypes or as many dissatisfactions that people have. On the other hand, an ad can inform someone of

Tobacco, Smokes, Cancer Sticks, Chew, Dip, whatever you want to call it, has been poisoning the innards of individuals since the days of the prehistoric Mayas of Mexico at around 600 to 900 A.D. This tobacco craze would resume in the society of the American Indians and later to the European settlers. In the early seventeenth century, tobacco was the chief cash crop of America’s first colony, Jamestown Virginia. This crop would continue to flourish in throughout history. By the early 1900’s, The American Tobacco Company was the leading and most influential tobacco corporation. The game completely changed at the time of the two World Wars however. Soldiers began receiving free cigarettes and the industry began targeting women as potential costumers as they were gaining new rights and liberties in society at this time. In 1964, the cigarette empire began to see its decline when the Surgeon General of the U.S. wrote a report about the dangers of cigarette smoking. After this statement by “America’s doctor”, legislation did everything in their power to detour people form purchasing these harmful products. They have gone as far as to make tobacco companies label “caution” on their products. Tobacco companies have recently been having trouble selling their

All over the country are kids sitting in the backseat of their parent’s car with smoke blowing in their faces and kids sitting in the living room with their parents standing at the door smoking. The smoke hits you with a burning fire in your nose as it makes its way into your lungs, like a viper pouncing on a mouse. The smoke im talking about is second hand smoke from cigarettes. But don’t get me wrong the world needs them. What would big tobacco companies do without them!

It is striking how much our world has changed in the last 75 years; our technology as well as our knowledge has advanced by leaps and bounds. The World War II era was a time of rampant progression for America on many levels. Women entered the workforce out of necessity, and as a result women became a driving force in the economy: they made money, and they spent it. Marketing agencies understood this and they began tailoring their advertisements toward women. When war broke out and we began shipping our men off to battle, marketing agencies used the American people’s sympathies toward our soldiers to sell more products. With the limited knowledge about the products they were selling, advertisements from this era focused more on how the item made them “cool”, how it was “good for you”, and how it was the better than the rest – all without truly understanding the product, or the long – term effects it might create. Modern advertising has changed dramatically, with the advancement of so many fields; we have more information about the products that are being sold, and there are many more regulations about truth in advertising. It’s a completely different playing field for marketing firms today, they have to employ far more creativity to hook an audience and get their message across than our counterparts in the WWII era. Advertising has a powerful role in shaping the culture of a nation, and has the power to change self-perception. Cigarette advertisements are one of the best

From 1890 to 1940, advertisements were produced in such a way of generalizing groups of people to make goods more appealing. Advertisements directed at women generally concerned beauty products and household goods, which were women’s main concern in this time period. These advertisements capitalized on women’s inferiority to men, and motherhood. However, women were also used to help sell goods, by making men think they will attract more women, or be able to provide for their woman with certain products. People of color were treated as almost a whole other species. African Americans were used on labels to represent a richness about the product, in that people who had this product seemed to have the resources to hire a person of color to work

Tobacco has been around since the 17th century and was the first crop grown for money in North America. In 1612, the settlers of the first American colony in Jamestown, Virginia grew tobacco as a cash crop. Tobacco helped pay for the American Revolution against England. By the 1800’s, many people had begun using tobacco in different ways. Some chewed it, others smoked it in a fancy pipe, and some even hand rolled a cigarette or cigar. Most people only smoked about 40 cigarettes a year. It wasn’t until 1865 that the first commercial cigarettes were made by Washington Duke on his 300 acre farm in Raleigh, North Carolina. He made hand rolled cigarettes and sold them to the soldiers at the end of the Civil war. In 1881 cigarette smoking became wide spread due to James Bonsack’s invention of the cigarette making machine. Bonsack’s machine could make 120,000 cigarettes a day. Because of this machine, he created a business with Washington dukes son, James Duke. They built a factory and made about 10 million cigarettes the first year and around one billion cigarettes only five years later. They packed the cigarettes in a box with baseball cards and called them Duke of Durham. They were known as the first brand of cigarettes. Buck Duke and his dad started the first tobacco company in the U.S. and names it the American Tobacco Company. The American Tobacco Company became the largest and most powerful company until the early 1900’s. By then, several companies had started making

The Courier Journal analyzed how tobacco impacted the life of six Kentuckians: a farmer, a tobacco retailer, a cigarette factory worker, a smoker, a small business owner, and a cancer patient. The farmer argued that tobacco kept their family farm in business and that tobacco was no more harmful than coffee. The tobacco retailer talked about how his sales would fall if the price of a pack of cigarette was raised. According to the cigarette factory worker, she was intrigued by how the government would choose to spend the money that they would make from the taxes. The smoker argued that he had begun smoking when he was 9 years old and that teens would continue to smoke no matter what. The small business owner was concerned that her business would go under if farmers no longer had the money to spend at her store. And according to the cancer patient, she had been charged over $235,000 in medical bills. (Hopkins

Unhealthy habits were not questioned in the 1960’s. Consequently, as long as everyone got along and looked the part an unhealthy habit was ignored. Advertisement dominated many people's decision making reasoning. If people saw an ad encouraging smoking they wanted to smoke as well. You never second guessed what you were told or else you were thought of as a rebel or someone who went against the grains of society. Such as Smoking in the 1960’s was the thing to do; it was not questioned. It would be equivalent to owning a cell phone today or not owning one. You are considered odd if you didn’t follow along. Roger Sterling is one character in Mad Men rarely seen without a glass of vodka in his hand even at work. Drinking and smoking on the job was the social norm, as long as everyone behaved, it was accepted.

The United States in the 1960’s was an exceptional decade for African American citizens. Social movements during this time period were at an all-time high, leading to a sense of unity within the African American community. This decade was eventful and is considered a “decade of revolution” because of its vast change in politics, music, and society throughout the country. At this time in America, there were plentiful protests due to the country’s lack of unity and equal rights for all. A mass popular movement that was initiated by African Americans early in the sixties soon grew in popularity amongst blacks and those who believed that African Americans should have equal rights.

The 1950s was a changing time for America. Emerging from World War II, Americans were feeling a sense of security. Starting the age of baby boomers and many other culture changes, it was also the age of cigarettes, tobacco, and smoking. While other companies took the liberty of doctors and celebrities to promote their cigarettes, Lucky Strike Cigarettes took a different approach. They gained their audience’s attention by alliteration, repetition, and appealing to their hearts to sell their cigarettes.

In “A Silence that Kills” Lyndon Haviland expresses the idea that the public must confront the social inequities of tobacco use. Haviland believes the communities must communitcate a sence of urgency and engage all Americans in the battle against tobacco use. The author expresses her ideas thoroughly by concentrating on certain fact of tobacco use or second hand smoke affect, the epidemic in out current communities, the silence of the government, and the concern for public health. With the constant repetition of unity and a well-organized, concentrated article, the author easily captures the attention of the reader and the intended American audience. However, the author lacks information on

The Philip Morris tobacco company started in 1847 on a small street in London (Sanders, Wisse, & Van, 2015). One of the primary goals is to be a socially creditworthy company, at both local and global level. Consequently this is the reason Philip Morris had passion for social performance. They began as a very small family business specializing in hand rolled cigarettes. In 1902, the company moved to New York City and merged. Even though the company stayed small by 1960 it was the sixth largest company in the United States. The company acquired popularity using their Marlboro Man advertising campaign. The Marlboro Man brought Phillip Morris to the top of the industry. Marlboro used the image of a rugged cowboy enjoying a cigarette on horseback quickly adapt men into enjoying their brand. The success of the advertisement was incredible. In 1954 Marlboro sales accounted for $154 million in cigarette sold (Stevenson, & Proctor, 2008). Phillip Morris growth was rapid in the United States in 1983. Manufacturers could not understand how ammonia improved the taste of tobacco. The tobacco company discovered that ammonia would also increase the tobacco volume in cigarettes. From there, the company began to grow into other businesses expanding on its outside market. Philip Morris accepted Miller Brewing Company, General Foods, Kraft and the merger between South African Breweries with Miller Brewing. In 2003 Philip Morris Companies changed its name to

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.