Surveillance Of Consumers Is Manipulative Or Unethical

Unauthorized surveillance is a violation of privacy. Corporations insist that the use of video monitoring is strictly documented for legal purposes. What many companies fail to do is give handouts that clearly inform their employees and customers that such methods are being practiced and most don't even attempt to inform them. Some retail stores place security cameras in dressing rooms, monitor emails and even inspect online activity. Upon learning of these procedures, employees may feel violated, and customers may become nervous and uncomfortable. Word of these tactics can spread and prove detrimental to the organization. To avoid this,

Manipulation of consumers in stores and other establishments, is at a new high. Capitalism acts as the encouragement to large corporations to use these controversial practices. Norton uses blunt language and Gladwell explains the significance of retail to show how capitalism encourages manipulation. Norton used

Having knowledge of your consumer and them of you verse having them have knowledge of your business will draw them to the front door of your business.

Thesis: Although some claim that retail anthropologists’ placement of surveillance cameras for consumers while shopping is manipulative, it is not in fact unethical because their actions are meant for the benefit of the consumers, the benefit of the producers, and most importantly, shoppers are aware of the surveillance cameras.

Overall people are are harmed by surveillance because it violates privacy and dehumanizes populations. This can been seen through biased algorithms, police surveilling minority communities, and apps having confusing terms and conditions that makes it difficult to understand how data is used to make a profit off users. Racial and religious minority groups, the transgender population, and those who do not look like the creators of surveillance technology are unjustly

Identify what consumers might want in the future, thus making more informed choices to be one step ahead of their competitors.

Would you like to have someone snatch an item from your store?Tracking customers are becoming more and more popular for stores in the United States. Currently, retailers are using cameras and smartphones to learn about their customers’ shopping experience and tendencies. Critics may argue that spying on customers is creepy, but it prevents shoplifting and gets customers good deals and coupons.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Hi Riza! It seems that we are getting on the same page because I also refute the claim that retail anthropologist surveillance of consumers is unethical and manipulative. In my opinion, by applying the results from retail anthropologist, a retail store has facilitated their customers while they are shopping. For example, retail storeowners can reorganize their store in order to create more shopping space for their customers or diversify their products so that customers will save their shopping time. Moreover, retail stores can improve customer satisfaction as well as customer experience when they use information collected from surveillance of consumers. For instance, by looking at surveillance cameras, store manager will recognize the crowded

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

Economist, business analyst, and statisticians all are using consumer decision-making as a strategy. They use the information to ponder, “how different amounts of prior knowledge

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Nowadays, the purchase is essential to humans because of humans’need in daily lives. They shop as a habit in their free time or need to buy foods, drinks, vegetable, rice, and household items. When they purchase many times, they need the preference such as free gifts, coupons, and products discount. Then, to understand customers’ behavior is very important to retailers, so the customer surveillance is applied for a lot of stores popularly. Customer surveillance extends to many ways which are separate cameras, loyalty cards, Internet shopping behaviors, and infrared heat maps. These are good ideas to take care of their customers. Retailers should monitor their customers, which are logical because they can capture the interests and needs of the customers, create favorable conditions for obtaining the products and develop their marketing strategies.

Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical