Susan Bordo Globalization

There are all too many people that look in the mirror and are dissatisfied with the person gazing back at them. Society begins pushing unrealistic standards onto people starting at a very young age. An individual that was once happy with their appearance may now pick themselves apart, frowning at each imperfection their eyes see. In the essay, The Globalization of Eating Disorders, author Susan Bordo shows her audience the effect that social media can have on self-esteem. For example, eating disorders were scarce in the Fiji islands until 1995, when the first television station aired, exposing the people to popular Western aesthetic. Bordo uses ethos, logos, and pathos to depict various body image issues, alongside eating disorders.

In the article “Never Just Pictures,” the author, Susan Bordo, addresses the cultural reasons behind the rise in eating disorders. She asserts that modern media and advertising campaigns have played an integral role in this increase. Though unfortunate, the media’s focus is not on the well-being of its viewers, but on the level of cash flow they provide. The advertising moguls use their agencies as double edged swords; they will make ads for McDonalds, then go in the next room and conduct a photo-shoot with a six-foot-two, eighty pound woman. The world of advertising needs to realize their work is being seen by millions of people and is affecting some of those people in extremely negative ways.

In the essay “The Globalization of Eating Disorders” by Susan Bordo speaks about eating disorders. In society today appearance is a huge factor. Even though appearance has always been a major thing but now day’s people take it to the extreme when trying to have a certain body image. Now day’s people think beauty is whatever is on the outside, instead of the inside and the outside. Most people go on crazy strict diets, surgery and some go through starvation in order to become a certain body size. Eating disorders are becoming more in effect now and not just in the United States , but happens to be going worldwide and not only with just the women, but now with men as well. Within the essay Bordo’s explains about how the body image, media, and culture influence the standard of the beauty leads to eating disorder. Another factor is family that causes someone to form an eating disorder. Those four factors are the main key roles that play apart on how eating disorders are being used.

Food. It is essential for survival. Without it, people die. However, oddly enough, many struggle to live without it to accomplish the standards that our culture has created for us. We are taught that being thin is perfection and will lead to a happier life. However, lurking are the health risks that one pays for obtaining the “perfect body”. Still, along with a distorted body image, others struggle with keeping weight down and fall into the diet fads that the world parades. From movies, magazines, and television, the media also sends us messages that being fat is bad and unhealthy while being thin and beautiful is acceptable. The impact of such influences has increased eating disorders in America. These disorders do not

As of the year 2013, an estimated 805 million people worldwide suffer from Hunger. This number represents a group of people who suffer from food insecurity. This means they have inadequate access to food and don’t know when their next meal will be. This being said, an estimated 70 million people worldwide suffer from some sort of eating disorders as of 2015 with 30 million being made up of Americans. Eating Disorders can be defined as any eating habit that negatively affects ones overall health. Media has had a large impact on how both males and females see their bodies.

In the writing “The Globalization of Eating Disorders” the author, Susan Bordo strongly uses the pathos appeal to influence the emotions of her audience. This writing speaks in detail about the growing issue of eating disorders, that is not only becoming an international issue; but as well I an issue that now affects young men and women alike. The way that this author uses this specific appeal is in a large part with very personal and relatable dialogue, about the sufferings of young adults that are affected by these issues. The author goes as far as to begin the writing, telling the story of a young girl “never fat to begin with, she’s been on a diet for a couple of weeks and has finally reached her goal weight of 115 at 5 to 4 inches… but in her eyes she still looks dumpy” (639). The author goes on to make a point to this narrative, but just the thought of this girl’s unhappy nature with herself, is enough to captivate the audiences’ emotions. The author uses this type of the pathos appeal throughout the rest of the writing to continue influencing the emotions of her audience, as to make her argument stronger.

She explores the reality of eating disorders, the misconceptions often held behind it, and provides information on various prevailing reasons that lead to them. According to Bordo, eating disorders “have to do not only with new social expectations of women and ambivalence toward their bodies but also with more general anxieties about the body as the source of hungers, needs, and physical vulnerabilities [are] not within our control” (par.5). In addition, as a Professor on Gender and Women’s Studies at the University of Kentucky, Bordo is likely familiar with the causes that push women, and even men, to change aspects and features about themselves based on the changing themes and views of society and culture. In consideration then, some people probably develop eating disorders as a result for their correspondence to the current trends of society. Consumer culture is among one of the aspects of society that frequently undergoes change. Bordo builds on this likely candidate and explains how consumer culture is a likely link to eating disorders. She remarks that consumer culture is “continually encouraging us to binge on our desires at the same time as it glamorizes self-discipline and scorns fat as a symbol of laziness and [a] lack of willpower” (par.5). By tying

One example of how social media has impacted the eating disorder problem comes from Fiji. In 1998, Television became available to the residents who called Fiji home. In just that year, eleven percent of girls started throwing up and went on dietary programs. Bordo argues that now more than ever, we are taught how to live through the demonstration of pictures. Our would has become digital and we are constantly being shown the “way we are supposed to look.” Bordo also discovered that eating disorders now have been pushed onto men as well, just in a different way. Men take steroids, are constantly working out, and always are looking at ways to become more muscular. With so many enhancement services the medical field has to offer, people think it is easier to obtain their “ideal” weight, when in reality it is just a way for the medical professionals to make a profit. Bordo concludes that families, racial, and cultural backgrounds all contribute to the way a girl wants to be perceived. Yet, until we can figure out how to halt the dysfunction and twisted view of ideal bodies through images and social media, this problem will never go

The article written by Lisa Lowe refers to globalization as it relates to the United States. This article touched on the transitions which occurred. The shifts from culture in neighborhoods due to migrants arriving. This article also referred to the critiques of globalization. It’s important to know who is against or for this process. As it provides perspective to those who want understand motives behind the negative stance.

A key aspect of this essay is the exposition of the main problem behind it. Bordo believes that Americans are far too caught up in the premise that being skinny means you will be healthy and that possessing fat is the work of the devil (Bordo). Part of this problem is the way America sees health. She relates much of it to something small-scale. During the 1996 Summer Olympics, held in Atlanta, the media reported heavily on the beauty of the muscular bodies of the competitors. Of course this motivated so many Americans and people around the world to want to look just like them. But this is not possible without encountering issues that everyone in America faces. These people do not look the way they do because of genetics. They did everything they could to look like this. Bordo’s point is eating disorders are not exclusive to normal people. She claims that there is no way that a nineteen female gymnast is maintaining her “skimpy level of body fat” without an eating disorder. According to Bordo, there is growing evidence of it

Susan Bordo, in her article, “The Globalization of Eating Disorders,” argues that images of “perfect people,” in media are causing everyone to change the way we see our bodies, which ends up causing eating disorders. She supports this claim by first giving an example of a girl who is on a no-fat diet because of all of the women that are in the media and portrayed as perfect, despite the fact that this girl is at a healthy weight, then she gives an example of an African-American girl and proves that this is happening everywhere in the world and to all races, then she gives an example of Asian countries and how there was no such thing as an eating disorder, but now when most of these countries have been westernized eating disorders have become

In longing to reach the norm many people fall victim to these detrimental illnesses. Sadly, women are more subject to these eating disorders than men, the number of men suffering from eating disorders is on the rise. Our culture puts pressure on each of its inhabitants to attain this ideal body type that is unrealistic for most people. The images that pollute television and magazines make us all feel inadequate if we don't meet the credentials of slenderness; therefore, continuing the role of our society in the development of eating disorders.

In her essay, “The Globalization of Eating Disorders,” Susan Bordo informs her audience of the growing trends in eating disorders. Through her argument, Bordo illustrates the cruel identity of body-image distortion syndrome while she searches for a solution to the eating-disorder problem by looking to its birthplace in culture. Making use of several examples and scenarios, facts and statistics, and appeals to pathos and logos to construct her argument, Bordo shows a strong intent on eradicating the growing crisis in a reasonably sound argument.

“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it

Scholte briefly examines six differing theoretical approaches to explaining globalization – what are they? What is the central theme of each?