Susan Bordo

Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is "great tasting or less filling". Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to worry, the advertising agencies have not forgotten about giving the ladies some commercial eye candy as well. Remember the commercial about the office full of women employees drinking there diet soda while staring out the window at the shirtless,

As you begin Beauty (Re) discovers the Male Body your read of author Susan Bordo spilling her morning coffee over a shockingly sexual advisement of a nude man. Initially, I rolled my eyes and settled in assuming, I was going to read about the tragedy of how men are now being objectified and exposed in adverting like women. As I flip through the pages looking at the scantily clad images I’m not really shocked; this essay was written fifteen years ago; I see these kinds of images going to the mall. What was shocking, however, was how Bordo a published, woman philosopher born in 1947 wrote about these images. I felt myself blush as I read “it seems slightly erect, or perhaps that’s his nonerect size, either way, there’s a substantial presence

People are so used to seeing ads that they have become immune to them, so advertisers blatantly use sex to sell their products. Most people, immune to ads, won’t even think about the deeper meaning behind an ad. They will notice the product, but because the product is in a sexual situation, they will associate that featured product with sex. The problem with this advertising is that it, more often than not, uses women in compromising situations where the man has power over the woman. Some of these ads she presents as evidence are extremely violent and aggressive. One ad she mentions is three guys blatantly attacking a woman and it’s advertising women’s jeans. I agree with Kilbourne when she states, “Male violence is subtly encouraged by ads that

Dominance over woman is also a huge role in violence in advertisements. The dominance over women is brutally shown in this advertising of the women in the diagramed picture. In a society in which violence against women is normalized, this ad is accepted and considered. This means that it has become a normalcy to see a women naked in an advertisement. In places where this ad is shown, millions of women and girls are raped, beaten, and trafficked

In Susan Bordo’s article entitled, “Never Just Pictures,” Bordo explores the driving forces behind the ever-intensifying, pervasive, and obsessive behaviors related to perceptions of and adherence to “acceptable” dictates regarding body image. Bordo’s insightful observations, examples, historical development, and logic shed light on how these dictates developed and from where they currently emanate, including the self-appointed societal, cultural, philosophical, and psychological “gatekeepers” of beauty in today’s society.

Every girl at one time or another goes through a phase of self conciseness of how they look to the public eye. Susan Bordo, who is a Singletary Chair in the Humanities and is involved in woman's studies at the University of Kentucky has studied woman and how eating disorders have become a global issue in the last century. Many factors have played a part in the growing problems of eating disorders. Mirrors, magazines, TV shows, pageants and one of the most important factors, social media, all play a significant role in the beginning stages of developing eating disorders. Bordo states that what used just be a significant problem in America has become a global problem within cultures. African-American woman are always imagined and thought of as

In the article “Never Just Pictures,” Susan Bordo acknowledges how the cultural perception of body image of both men and women has been increasing in viciousness exponentially. The societal views of the models in advertisements, on television or in magazines, have proven themselves to be “fabulously” horrific throughout the last few decades. However, an incredible amount of commercial funding, euphemistic language, dietary support groups and other lifestyle changes are merely thought up, created and shipped out door-to-door to virtually all people who cannot simply stand being a kind soul towards others who are apparently suffering, in the medias (blind) eyes. This terrifying phenomenon is especially shocking since there have been articles

Many people who are immersed in modern society are interested in or affected by the issue of body image and how media affects not only how we as individuals view ourselves and others, but how we as a society treat, tuck, and trim our bodies to fit the imagined requirements of how the human form should look. Body image is an important topic that has become more frequently, analytically, psychologically, and scientifically debated and represented in the past decade or so. After critical analysis of the article, per your request, I have come to the conclusion that, although Susan Bordo mentions some major issues pertaining to body image within her article, this article’s cultural context is too outdated and many of the celebrity references will

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

This quickly spread to western countries; all the while, continuing to escalate into a sexual projectile within America’s society. Meanwhile, other European countries differ from America’s strong sexual attraction. In some countries women aren’t permissible to show anything other than their eyes. Yet, in most western European countries, females often and routinely go topless on beaches and in public bathhouses. Thus, fast forward to the late 1950s in America to see how and why the sexual stature boomed into

In Susan Tardanico’s article “Is Social Media Sabotaging Real Communication”, she expresses her opinion that people have a tendency to hide behind media and create an image of themselves that are not at all what the actual picture is. In the article is a story about a mother who had been exchanging text messages back and forth with her daughter. The daughter sent smiley emoticons and seemed happy to the mother, but later that night, the daughter attempted to kill herself. Tardanico states, “We are more connected - and potentially more disconnected - than ever before.” (pg.1) I agree with Susan Tardanico that social media sabotages communication, but media also creates a dangerous place for its users.

According to the article, Why Sex Sells...More Than Ever, “Using sex to sell everything from alcohol to banking services has increased over the years: 15 percent of ads studied used sex as a selling point in 1983. That percentage grew to 27 percent in 2003,” (Why Sex Sells…). And we can assume percentages went nowhere but up from there. Having ads sell on sex appeal is not only happening in the United States of America, but all over the world as well. “In 2003, as with previous years, approximately 30% of all complaints to the Australian Advertising Standards Board related to portrayal of sex/sexuality/nudity and for the past four years this has been the most common issue prompting complaints,” (Beer, Boats, and

Advertisements we see it all the time, some of them we ignore and some it gets our attention. Advertisements have many different pictures from food, people, clothing, cars and they are located everywhere in order to sell their product. But what if I told you that they have hidden messages projected throw them in many ways, and that we do not see it right of way. When it comes to advertisement in magazine and commercials, men are often portray as strong and big showing the image of power, but in the other hand women for a very long time have been portray in different ways as weak or a toy for sexual advertisement. In addition Kilbourne mention in her video “Killing us softy 4” they advertise images that show violence, sexuality and health issues.

The other sources cry for men becoming nude, stating that it is unfair and wrong, but stay silent when it is a woman take off their clothes according to

Now, todays advertisements have come a long way compared to those back in the day. 80% of what you watch daily is advertisements. You can not turn on the t.v. without having to cover up childrens eye because what they are showing. Today adevertisements are people taking off clothes and pretty much you are watching a sex scene that is trying to promote something about Hardees. You have this world that is trying to portray this everyone is equal type thing and make everyone feel welcome and that is not the case.