Sushi Express Report Essay

Who would have ever thought a small amount of rice with raw fish on top of it would become so popular across the world? Sushi’s fame jumped an ocean across and became popular in the USA. Many factors contributed to its popularization and has helped make its place in the American cuisine. As time passed by, the simple creations of sushi evolved to complicated combinations and eye catching presentations today. This change was welcomed because it gave a new perspective of the dish, giving it a new face.

What impact, if any, do you think that the nature of Wesley's charges have on KELP's image? Can KELP recover? Consider the perspective of not only the customers but the employees as well. Also, consider whether Wesley is part of the brand or not.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

The position of the business is an integral component to its success as the location can either make or break the business.

The location of a business has a large impact of future sales and success. The potential location holds communities that are very close-knit and once loyalty is established sales can be maintained. The personal relationships with the customers are highly important in this area.

As we know, there are many Chinese immigrants started the sushi restaurants in the United States. It is surprising that the majority of them think that the price of Chinese food in America is relatively low, however, the Japanese food in America is a profitable industry. So, most of the earlier immigrants decided to choose the simple and elegance sushi to start their own business.

a. According to the textbook, the reasons that provide motivation for companies’ international expansion and describe them.

The sushi served traditionally are usually with fewer sauce than those that are American style sushi, also in the beginning sushi was made with fresh fish and without any sign of fried food. So it gives out a fresh and cool taste, which somehow doesn’t fit with the American taste. So usually when going out to buy sushi you see how many are sauced deeply or with fried food in the sushi.

The 2011 documentary Jiro Dreams of Sushi by the American director David Gelb is about an 85-year old sushi master named Jiro Ono and his Michelin 3-star rated restaurant Sukiyabashi Jiro in a Tokyo subway station. Like many films about food, Jiro Dreams of Sushi shows artfully arranged and delicious-looking sushi with a tasteful background of classical music. Naturally, after watching a movie about sushi, anyone would want to make a reservation and book a flight to Japan. However, there is more to this documentary than the food alone. The story of Jiro 's quest to perfect the craft of making sushi and presenting it in his restaurant for the

Full Moon Sushi is a local favorite of many San Clemente sushi lovers. First let me decribe what you will see in the small restraunt. When you walk in the front door you will see a sushi bar directly across the room. Sitting at the sushi bar can be entertaining because you can see the chefs making all sorts of different rolls and things. The sign in sheet is hanging on the inside of the door where you enter. Because the restraunt is small, it can sometimes be a strugle to fing seating for larger groups, so once in a while you will find youself waiting in a group of people outside. On each table are two soy sauce bottles, one regular with a red cap and one low sodium with a green cap. Next i will tell you what you when smell when you are dining

The movie I decided to watch and do my assignment was on the movie Jiro Dreams of Sushi. This is a documentary movie about an 85 year old Japanese man named Jiro Ono that loves to make sushi. Jiro has been making sushi ever since he was a young child. He loves making sushi so much that he even dreams of it at night. He owns a small restaurant in Tokyo at a subway station named Sukiyabashi. The restaurant only has a 10 bar seat capacity which makes it more difficult for people to have his sushi as often as they wished. Some people make reservations as much as one year in advance when they know they are coming to Tokyo. A typical average night eating at Sukiyabashi can cost about $300 dollars. People from all over the world come to taste the best sushi that everyone is talking about. Jiro is a well-known chef that built his reputation throughout the years and has been awarded a prestigious

This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast food industry is discovered with respect to the history and future plans of fast food chain Subway international for expanding and accretion in Asia-Pacific and Latin America, containing the four factors that Subway should use to compete and success in those markets. Each proposed country market has unique cultural and religious requirements should be realized by Subway, as well as the consumption patterns, market trends, and the franchise values which determine from the local traditional fast food compared to the viewpoint of Subway’s healthy alternatives and low expansion costs.

Based on Lee (2013) states the employees of Sushi Zanmai need to train in very discipline and good ways to serving customer. Employees need to have an ability of able to recognize returning customers and make the customer feel like they are valued customer by connecting with the customer personal basis. Sushi Zanmai also treat the employees as a family. However, there is no obvious evidence that it have any online engagement with its employees. BenefitsPro (2013) state that New Media is a platform for the employee and employer to improve their communication. Not only for employee and employer, the employee can also improve the communication with their co-worker and also the customer. Therefore, Sushi Zanmai should have

Place – Place is also very important in the terms of business because before opening the business they should consider the location properly that are they targeting the proper market according to their business. Place must be easy accessible for customers, suppliers etc.

The company has to decide between the two locations based on their virtues, availability and higher margin of profit.