Sushi Factory Marketing Pl Company Description

Who would have ever thought a small amount of rice with raw fish on top of it would become so popular across the world? Sushi’s fame jumped an ocean across and became popular in the USA. Many factors contributed to its popularization and has helped make its place in the American cuisine. As time passed by, the simple creations of sushi evolved to complicated combinations and eye catching presentations today. This change was welcomed because it gave a new perspective of the dish, giving it a new face.

Chopstix Chinese Restaurant is a family-owned company founded in the early 1990’s in response to the changing social trends in Kenya. As the average customer was now becoming more sophisticated in their tastes, Chopstix, in turn, introduced a sophisticated variety of Cantonese cuisine for all customer demographics. The restaurant’s excellent location between the city centre and affluent residential suburbs, together with efficient

The typical diet of the average Japanese citizen is much healthier than that of an average American citizen. The Japanese diet is vastly different than the common western diet in terms of ingredients used, portion size, preparation, and relationship between its users and their food. While Americans commonly opt for unhealthy food high in calories, fat, cholesterol, and sodium, many people of Japan benefit from their healthy choice of rice, fish, vegetables, and soy products. The Japanese style of preparing and serving food is also very intricate and deliberate, which encourages diners to truly appreciate their food, instead of rushing through each meal without much thought, as done in the

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

Debany’s newest restaurant Fifty Coins, in New Canaan, CT has been struggling however, due to its location. In New Canaan there are different customers and more competition. The New Canaan location attracts a different customer base than the restaurant in Ridgefield, CT. Because of this, marketing is more important and a key element to gaining new customers. Marketing is important in New Canaan because of the competition from numerous restaurants available in the area (unlike its sister restaurant in Ridgefield, CT). Even though, Fifty Coins in New Canaan has proper marketing and management, it is suffering due to its location, concluding that each of these aspects is necessary for a successful restaurant.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Together, they developed a new menu around freshness. Next, “wood-fire grilling” was introduced, as research showed it was the most preferred way of cooking seafood. This was a very effective way of repositioning the brand, as it helped to shift perceptions away from the fried foods of the past to the new fresh preparation methods. Furthermore, “grill masters” were introduced, and the position quickly became the most prestigious job in the restaurant. This was also highly effective, as it added a higher quality feel to the food, and served a dual purpose as the centerpiece of the marketing plan in 2011. In addition, a fresh fish menu was provided to consumers, separate from the main menu, which highlighted the daily catch. Finally, select ingredients were upgraded and restaurant locations were remodeled in order to strengthen the perception of top quality and freshness, while appealing to consumers other senses.

Today people are trying to eat healthier and make better decisions. That can be hard sometimes when you go out to eat, thats why restaurants are always trying to find better ways to appeal to their customers. One way they are doing that is hyper local sourcing. That is food that is grown and processed in the community or on site. It is becoming increasingly popular; some places are even growing their own vegetables. It doesn’t get much fresher than that. This new trend can be good and bad for the restaurant. It may bring purchasing costs up, but it may also bring in more customers.

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

The cost factor is one of the major concerns for Benihana’s growth. Each new unit costs $300,000. In order to reduce the startup cost, Benihana must find revisit its operating model and re-evaluate what is the most important to the customers. Looking back at exhibit 4, majority of respondents valued quality and taste of the food, service and preparation of food. These are the qualities that truly separate Benihana from other restaurants. Changing Benihana’s staffing model, including training, and the use of materials and labor from Japan, will most certainly minimize new unit cost.

The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be

Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.

The main problems of the organization were that the company set strategies to achieve objectives that weren’t focused in the core business and set without considering how many resources and skills does the company would need to reach them, focusing their efforts in processes or products that didn’t add value to the company and decreasing the profits of the

Another weakness was the ability of management. Even the idea of switching from a commission base to a salary should never even have left the closed door meeting. This is their key strength which helped them to generate so many sales. Due to this, it seems like their decision making capabilities seem to be lacking as well as their problem solving abilities.

Masamoto Sushi & Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamoto's offer dishes from multiple Asian styles including Japanese, Chinese, and Thai as well as exceptional sushi creations. To help promote an upscale dining experience, earth tone colors throughout the dining room create a gentle, flowing ambiance for their customers. Their friendly,