Sushilicious Case

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Black Seed Bagels is one of the most promising small businesses that are currently operating in New York. The bakery concentrates on the provision of tasty bagels to the city’s numerous dwellers who love the snack. There are also exciting items on Black Seed Bagels’ menu that can entice any hungry fellow looking for a quick and delicious bite. Tuten & Solomon (2013) indicate that the success of most up and coming small businesses is highly dependent on their social media marketing strategies. According to Tuten & Solomon (2013), Social commerce refers to a branch of e-commerce that “uses social media applications to enable online shoppers to interact and collaborate during the shopping experience and to assist retailers and customers during the process” para 2.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

On the other hand, social media marketing is the process of promotion by creating content that attracts the attention of people around the world across various social applications and websites at a much lower cost. Unlike traditional marketing, social media marketing reaches and connects far more prospects than would have been possible. Marketing through word of mouth has been in existence for years but social media has changed the process of both the speed and distance of information sharing through the mediums of direct texts, posts, blogs or tweets from a trusted source (Social Media Marketing ebook, 2012 p.43). Author Reza Kiani (1998) also adds that the World Wide Web “offers wider and deeper

This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapore’s major restaurant chains. This report talks about the methods

    Sushi was first introduced to the United States in 1966. Business partners Noritoshi Kanai and Harry Wolff opened the first Sushi restaurant, “Kawafuku”, in the Little Tokyo neighborhood of Los Angeles. The success of Kawafuku led to the creation of many other sushi restaurants as the popularity of the Japanese cuisine spread rapidly across the US. One of the many restaurants that was influenced by Kawafuku, Sushi Ko, was established in 2013 in Porter Ranch, California. After searching for Sushi restaurants near me on Yelp, I decided to give the highly-rated Sushi Ko a try. I visited Sushi Ko on Saturday, October 1 and purchased the all-you-can eat Dinner service for $27.95. Based on my previous experiences with Sushi, I thought the price was fair based on the amount of food I expected to consume. As I walked into the restaurant, I noticed most of the seats were occupied and thus expected to have a good dining experience. My prediction was valid as I walked out of Sushi Ko extremely pleased with the restaurant’s attentive service, their delicious food, and the traditional Japanese atmosphere.

At your request, I am submitting this report detailing my recommendations to improve the sales of the restaurant. As a branch manager, I am responsible towards the sales declining in my branch. Therefore, I had conducted a survey regarding the restaurant to the targeted customers such as UTAR students and Sungai Long’s residents to gain information and reasons of sales drop.

Yelp has revolutionized businesses’ and customers’ interactions by giving consumers the power to influence others, creating a dependency between businesses and their customers and making a positive social media presence a key to entrepreneurial success. Whereas businesses previously relied on self-advertisement to draw in customers, Yelp emphasizes the importance of making a good impression so that the customer will do the advertising for the business. An example of a business that has become successful because of social media is a Cuban bakery, Porto’s Bakery, located in Burbank, California. Porto’s rise on Yelp’s “Top 100 Places to Eat in the US” from number forty in 2015 to number one in 2016 is evidence of the business’s success. Upon the social media phenomenon that brought success to the bakery, the owner of the bakery, Betty Porto, remarked, “All of a sudden with social media, with Facebook, with Yelp, look how much faster we’re getting recognition.

As we can see in Sakae Sushi organization, the chairman and general manager work hard to achieve the highest level of revenue besides to satisfy the customers by determine the mission and vision of company or yearly achievement. Douglas Foo, the chairman has led the growth and development of the Group and has since established over 100 outlets. He also responsible in strategic direction and management of the Group’s global strategic plans and its philanthropic initiatives. He had won awards and attended various international program which provides professionals who have demonstrated exemplary leadership with an intensive and individually designed program, inspiring to achieve consequential outcomes across sectors and borders. With this invaluable knowledge he applying to Sakae Sushi in strengthen the Group as they forge ahead. Revenue management department also play a huge roles in developing strategic planning by analyzing data throughout Sakae Sushi. They will looking for brand, region or property-specific trends and creating rate strategies to increase their revenue. Only at urban area and highly potential area will the new brand suggested as to minimize the competition with others such as Sushi King which has been known worldwide. As in plan 2015, the company will open new branch at Bintulu this September. Usually strategic plan is made for a period two to five years in improving their quality of

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Other than Sushi Zanmai, Malaysia also has a lot of the Kaiten sushi restaurants, which are doing quite well and have their own loyalty customers. Therefore, new media is a way for Sushi Zanmai to attract more customers and compete with the other Kaiten sushi restaurants. According to the Corinne (2013), The Chief Marketing Officers (CMOs) has mentioned that businesses, which do not know the potential of the social media, will be left behind because they are lacking of customer interaction and customer retention in their businesses. Consumers and the company’s sales prospects have various kinds of interactions across the multiple touch point in this interactive economy. In this era, customers have become more empowered. They expect organizations to provide them the things they want. Hence, social media has become the platforms for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. Moreover, according to Tood et al. (2013), social media is a new way for food and beverage company to interact with their consumers. Facebook has been effectively used by Sushi Zanmai to interact with its customers. Sushi Zanmai use Facebook to stay connect with their customers by updating information frequently regarding any special promotions, getting free vouchers, launching of new outlets and more. Not only that,

All of those company did well they have their own strength and also their own royalty customer. Therefore, new media is a way for the Sushi Zanmai to attract customer to compete with the other kaiten sushi restaurant. According to the Corinne (2013),The Chief Marketing Officers (CMOs) has mention that a business who do not know the potential of the social media will be left behind due to they lack of customer interaction and also customer retention in their business. Consumer and the company’s sales prospects have a various kind of interactive across the multiple touch point in this interactive economy. In this era, customer are always the most important, they expect the organization provide them the thing they want. So that social media have become the platform for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. So, to improve the reputation of Sushi Zanmai, social media is one of the tools that can’t lack of. Sushi Zanmai come out with Facebook and twitter to interact with the public. Due to social media is the platform for them to deal with customer. Moreover, according to Tood (2013), social media is a new ways for food and beverage company to interact with their consumer. Sushi Zanmai use facebook and twitter to keep connect with their customer by provide information of company to the customer and provide a feedback column for their customer to give feedback such as dissatisfied or satisfaction about their products in order to improve their own company and maintain their reputation. According to Thorsten (2010), by using new media, a company can communicate with the consumer, measure their communication by knowing their related purchase behavior. Thus, in this