Sustainability For New And Existing Hospitality Assets

Sustainable tourism development merges environmental concerns with economic policy (Dresner, S. 2008: 69) and allows for tourism’s products in the form of intangible services or the natural environment, to be environmentally cautious through a responsible trade off between production and use of assets. Some influences apparent are environmental, social, and economical and it is further important to emphasize that one or a combination of the aspects, with market cooperation, creates a sustainable agenda. Travel services are increasingly seen as less of a luxury good and more as an everyday purchase (Page, 2003:3) due to marketing becoming more prominent which means organisations must complete vigorous promotion strategies for long-term viability. Marketing therefore has a highly important role, as Holloway (2004) explains marketing understands the needs and wants of customers, ‘to what can be sold, to whom, when, where and in what quantities’ (Holloway J.C. 2004:7). Holloway (2004) writes that successful organisations anticipate demand “recognising it, stimulating it and finally satisfying it” (Holloway, J.C. 2004: 7). Marketing is absolutely crucial within creating and maintaining a sustainable agenda in a variety of ways, moreover reference to consistency among stages of development, unique benefits produced from varied strategies, relevancy of market research, adapting to changing market demand and the positive outcome of identifying new markets.

It must make sure that all the employees are aware of the causes behind implementing the eco-friendly practices. So, it must conduct regular seminars, workshops, and employee training sessions. There have been several instances where the economic downturn has greatly affected the goals and objectives of the hotel. As they were focusing on many activities at the same time, they could not manage timely payment of the staffs. They were focusing on increasing the volume of business, so they had to interact with many buyers and sellers.

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.

The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)

The purpose of this report is to evaluate and analyse the Marriott Hotel chains sustainable tourism development. The hotel has a well-established history of being known as one of the most prestigious hotels. The company operates successfully on a global basis. Marriott has “more than 6,000 properties in 122 countries and territories” (Marriott, 2017a). This Business report will cover the internal and external challenges & issues of implementing sustainable tourism policies, the companies approach to sustainability and the impact of the company’s policies and activities in fostering sustainable tourism in the wider global industry. The Social, economic, and environmental aspects, also known as the triple bottom line will help

According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.

The environment is also a beneficiary of the hotel’s environmentally friendly programs aimed at reducing the use of chemical agents used in the upkeep of the hotel.

The core areas of the three pillars are the social science, economic and Environmental protection of sustainable development. These pillars form the backbone of the core areas that the world now faces. In short, social science is caring about the awareness of the health of people from pollution and other harmful activities of the all-round business industry. For example, if we relate this to the hospitality industry. How can we build a sustainable hotel, with sustainable material. Next to this, we have the economic development, this is about getting what we consume and giving people what they want without compromising the quality of life. At last, but also the most important core in the pillars is the environment protection. By recycling and reducing our use of electric power and water saving we protect the environment. The technological advantages can help the hospitality in this, but can also be a damage for in the

Intercontinental Hotel Groups (IHG) is one of the world’s most popular and leading groups of hotel and resort chains in the luxury 5-star segment category. Juan Trippe founded it in the year 1946. Since it’s foundation, Intercontinental has become one of the most recognized brands with over 6 years of expertise and it’s chains in more than 60 countries around the world. The IHG group has done responsible business over the years by using the IHG green engage system which is the online sustainability management system; helps in the consumption of energy, water and reducing waste; providing advantage to their hotels by using fewer resources.

Throughout this analysis, my purpose is to clarify and condense the information so the reader will have a better understanding at the end of the analysis. This analysis will be broken up into six categories; the executive summary, issue statement, alternatives analysis, recommendations, actions and implementations, and data analysis. In the issue statement, there will be a brief overview on how the hotel companies and the environmental regulations clashed. Throughout the alternative analysis we will discuss different alternatives that Damai could have focused on to benefit and sustain his hotels. As we move to

The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. This has been driven by multiple factors including owners’ and operators’ desire to reduce operational costs, changing investor attitudes toward the environment, increased regulatory focus on facility operations and development, and a

In the topic asset light strategies refers to international hospitality companies owning less assets. Assets are “items of economic value owned by an individual or corporation, especially that which could be converted to cash” (www.investorwords.com). The various different strategies international hospitality companies use in order to ‘lighten’ their assets could be by franchising, management contracts and offshoring (also known as outsourcing). Each of these strategies will be explained in depth throughout the essay. The reason why businesses would want to have fewer assets is because they want to get out of having asset-heavy balance

The study of Croatia focuses on how to keep sustainability an increasing trend throughout the hotel industry. Trying to bring hotels in due to the amount of benefits both the environment and hoteling will get if sustainable action is taken. There would be an increase in revenue, visits and overnight stays by reducing costs and gaining competitive advantage against other hotels that are not helping preserve the environment. Taking steps that in the long run will only help its short longevity with sustainability being the root of this problem.

Sustainable tourism is an industry that attempts to make a low impact on the environment and local culture while helping to generate income, employment, and the conservation of local ecosystems. It is responsible tourism that is both ecologically and culturally sensitive. Meaning, sustainable tourism activities have minimal impact on the environment and culture of the host community. It aims to meet the needs of the present tourists and host communities whilst protecting and enhancing needs in the future. According to the United Nations Environmental Program (UNEP), sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these