Sustainability

7193 Words Feb 6th, 2011 29 Pages
‘Sustainability’

The Brundtland report (named after Dr Gro Harlem Brundtland, the youngest person and first women ever to hold the office of Prime Minister of Norway, who spearheaded the initiative which ultimately led to the earth Summit in 1992), published in 1987 by the United Nation’s World Commission on Environment and Development, defined sustainable development as “Meeting the needs of the present without compromising the ability of future generations to meet their own needs”. Sustainability has been used more in the sense of human sustainability on planet Earth. At the 2005 World Summit it was noted that this requires the reconciliation of environmental, social and economic demands - the "three pillars" of sustainability. This
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This simple bit of innovation led to significant savings in shipping costs as well as shelf space for the retailer.
“Natural Capitalism” is another crucial component of sustainability. Maria Stamas, analyst at Rocky Mountain Institute (an American organization dedicated to sustainability, working with more than 80 fortune 500 companies) and strong proponent of Natural Capitalism explains the principles behind the concept, “Natural Capitalism is about productive use of resources, biomimicry (modeling manufacturing process on biological ones), reinvesting in natural capital (business and government should invest in sustainable agriculture), and service based economy. People want hot showers and cold beer; they don’t care about how these services are produced. In other words it is not essential that we use fossil fuels to create the showers and drinks. Instead we can create more efficient processes and use renewable energy technologies to power them. The Kyoto Protocol, a set of international courtesy rules introduced at the Earth Summit in 1992, was one of the biggest steps taken in the direction towards reducing carbon emissions in industrialized countries. This protocol aimed at a five – pronged approach: commitment (towards reduction of greenhouse gases), implementation (of clean mechanisms), minimizing impact (on developing countries), integrity (through accounting, reporting and review) and compliance (through
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