Sustainability and Corporate Social Responsibility at IKEA

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Introduction Managers today are heavily influenced by the demands of customers and stakeholders. The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. IKEA is among the top sustainability leaders in the Scandinavian region. The company is able to confidently respond to questions of responsibility raised by consumers, employees, and investors regarding eco-friendly products and services. They have answered the call for both without sacrificing quality or price. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Pedersen & Andersen, 2006). Organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Strand, 2009). As IKEA has found, innovation can be the solution for process improvements and growth, especially during a tough economy. Analysis IKEA cooperates with companies, trade unions and organizations, to gain valuable knowledge that can be leveraged in everyday business practices (Norton et al, 2012). This enables the company to accomplish a great deal. Key stakeholders include: the Better Cotton Initiative (promotes improvements in cotton cultivation); Building and Wood
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