Sustainable Consumption: The Responsibility of Consumers and Producers

In order to preserve our resources, environmentalists use the concept of sustainable development-sustainable development is a development that satisfies our current needs without compromising the future availability of natural resources, or our future quality of life. Our consumption rates have risen significantly higher; according to the World Watch Institute, and their article The State of Consumption Today, the rate has gone up thirty-five percent, and we are now ecologically at risk. Nevertheless, who can we blame but

Producers are enablers. They encourage people to spend money on things they don’t need and aren’t necessities. Consumers are like drug addicts, they shop for things they don’t need and are constantly striving to acquire what they don’t have. “We Americans are beyond a simple, possessive materialism.” (Rose) Americans have developed a shopping problem. We buy things simply for the

The environment is among some of the top issues to be looked upon by the human population in the world today. Sustainability is a word often times used when speaking of this subject. This is a concept represented in the articles “Sustainability” by Christian R. Weisser and “Attention Whole Foods Shoppers” by Robert Paarlberg. Each author addresses the issue in different ways; one giving examples of this issue and the other clearly defining it. Each author is writing to spread awareness of this issue. As overlapping topics, each article has similarities and differences to the other.

As a nation we all participate in daily consumption of food, clothing, shelter and some sort of transportation. to survive. We are destroying our environment with waist. On average Americans disposed over 200,000 tons of edible food daily. Pollute our air and water, destroy our forest, just so we can drive the newest car or have the latest crafted oak furniture We use top soil to build malls, so people can consume even more. In "The shadows of Consumption, Peter Dauvergne explain the coast of consumption by globalized corporations, trade, and finance." (Dauvergne, Peter. The Shadows of Consumption: Consequences for the Global Environment. Cambridge, MA: MIT Press, 2008. ).

In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take control of how people view themselves and their “need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example” (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd.

Pepsi or Coke? Apple or Android? Starbucks or Tim Hortons? These are seemingly insignificant choices between products; however, taken together they structure the lives of individuals. To reduce brands to anything less would be to negate the significance they hold in the fabric of individual’s lives. What is important, then, is to uncover the ways in which certain brands weave their way into this fabric through their advertising practices and promotional culture. This paper begins with a brief historical outline of consumer culture and it’s ties to neoliberalism, and then moves to an in depth exploration of the way in which companies work to create and maintain a positive brand image among consumers. Through a focus on branding, versus product-specific advertising, companies work to create attachments and emotional bonds, effectively creating a loyal and invested customer base. Corporations draw upon established systems of meaning, selling consumer’s values and beliefs back to them in the form of a brand. This process is not unidirectional, operating simultaneously through individual consent and participation. In our modern, neoliberal market place, notions of individuality have positioned “the choosing self at the center of consumer culture”, and individuals seek self-fulfillment and satisfaction from “active lifestyle choices” (Arvidsson, 2001, p. 48). The self has come to be defined by the brands one identifies with.

Many people claim that consumer purchases stand necessary! Like food, money, and means of transportation, but in modern day, consumers purchase products more for their looks and values, but less for their technicalities. All goods can hold a political statement. If one thinks poorly of a product that the bulk of society highly values, then they risk the chance of being frowned upon . Also, purchasing can increase one’s self-image but that feeling proves only temporary.

Sampson stated, “Advertising makes us remember and recognize brands better while also affecting our preferences and perceived needs. It changes our attitudes towards products.” He is explaining that companies have implanted brands into our heads, thus making their products very recognizable. Companies feel the need to materialize our lives. By doing this, they cause us to buy expensive engagement rings and other products that people do not necessarily need. Sampson also stated, “Store managers may also manipulate environmental cues to change our buying behavior. For example, research in a wine store found that people bought more expensive wines when classical music was played in the background than when they heard Top 40 music.” This shows how companies go to the extent of changing the environments that we shop in to further prompt us to buy more expensive items.

It's too small, too plain, ortoo crowded to be authentically wild’. I fell the last past of his work Cronon is asking us to all to lookaround and appreciate the little things we encounter everyday instead of outsourcing to find awilderness experience.Reading 2 Consumption and Materialism.The main theme I came away with from this reading was our need and desires to consume and toshow that we are doing so in a particular fashion in relation to the environment. Though there aremany facets to consumerism which have been touched on within this chapter, I particular want todiscuss how we are socially constructed to believe that on a personal level, what we buy/consumecan have a lasting effect on the environment, that the onus is on us the consumer.In a society that revers social status as a ‘power’ and with an increasing desire to ‘protect the earth’,without leaving the creature comforts of our perceived ‘rich’ lifestyle’s, we want to show that theenvironment is something that we an interaction with through our individual physical

Regardless of what one thinks about American consumerism or our high levels of production, it is a fact that we live in a throw-away society. What that means is that we produce a lot, throw away a lot, and most things are planned to become obsolete within a few years. Recently, there has been an unprecedented effort to correct these negatives habits of our society, seeing as they can’t last forever. This effort, aptly called sustainability, is one of the most grandiose undertakings in American society today. Universities, corporations, households, and everything in-between, are all striving towards sustainability, but what actually is it? According to the United States Environmental Protection Agency, “To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations” (EPA). With such a broad definition, there are plenty of critics and skeptics that say that such a proposition is too idealistic and therefore impossible. In fact, I agree with that faction and acknowledge that with such a loose definition, it will never be truly possible to be sustainable. However, my rebuttal, as it seems natural to say, is that nearly everything we do or strive for in America is, in a way, too idealistic. From that, I assert that we need to make a deliberate effort, as both consumers and producers, to work towards sustainability to move away from our throw-away tendencies.

According to the text, it is important for marketers to recognize and unravel the consumer's self-image because individual's possessions reflect their identifies "we are what we consume" (Kotler and Armstrong

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,

Consumerism and the effects of branding affect people’s lives. Branding allows consumers to easily identify which products are made by which companies. Yet, the brands create more of an influence on consumer’s lifestyles and in the end decide what kind of consumer that person is. Branding creates a blurred divide in our society. Consumers who are ore likely to purchase the branded products that are associated with better quality and higher prices are put into their own category bucket versus the consumers who choose the cheaper priced products that are made with less quality. When it comes to deciding who you are based off of the products and brands that you associate yourself with, it creates a capital divide in our society. Consumers than associate brands with personal feelings based upon whether or not they associate themselves with those brands. Lives of consumers are heavily influenced. Their lives are worse off when they feel the need to ‘keep up’ with brands in order to feel as if they are portraying themselves in the best light. In a way, this is similar to how all of branding began with livestock. Consumers want to physically brand themselves with specific brands by wearing logos and identifying with a brand. They might not be burning the brands directly onto their skin but they are burning the brands onto their clothes and burning holes in their wallets to keep up with society standards about brands.

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;