Sustainable Design: Advantages of Going Green

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Sustainability has achieved a more ecological tone in the past few decades in terms of a business model, but it originally derives from the concept that a business is successful due to the interconnected areas of economics, culture and ecology. Sustainability is now becoming a somewhat fad and thus it is understandable that it could be misconstrued by some as a form of “greenwashing”. Greenwashing is the idea that a company markets their “green” or environmentally friendly changes in policy and values, despite no actual concrete changes in these areas, for example some argue that Fiji Water greenwasher in terms of their marketing as an environmentally friendly water company despite their little effort to actually go carbon-neutral. Many companies are seeing the

To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the

The current study will support the need to create new, environmentally sustainable and socially responsive organisations, whilst enhancing company values (Closs, et al; 2011). Decision makers will develop a positive attitude towards sustainable development. It will present an opportunity for the organisation to be pro-active in discussing sustainability issues and it will also present an opportunity for the organisations to partner with

The researchers of “Green to Gold” have put together three viable reasons for, as they say, “adding the environmental lens” to business practices (Esty and Winston 11):

Sustainability and business are not always looked as a good functioning pair. Businesses often struggle to implement sustainability measures, as they think that it is costing money to shareholders/investors. However, due to increasing pressure from the public, businesses are being forced to reconsidering at adopting sustainability and good business practice. In today's interconnected global economy, the long-term goals and success of business are inevitably connected by embedding the environmental, social and governance issues into corporate management, operations and supply chain. While corporate sustainability recognizes that, though the corporate growth and profitability are vital, it also requires the corporation to pursue societal goals, particularly those relating to sustainable development like; safeguarding environmental, social equality and economic development.

What we know today as sustainable architectural design began in the early 20th century; born

The world faces many issues, but the most important which will affect people living on this planet is that it is slowly deteriorating. Pollution, excessive greenhouse gases, and the ozone layer depletion are causing the environment to slowly degrade and cause chronic and fatal health issues such as cancer. One of the main ways to help the environment be a better place is by having businesses be more environmentally friendly. Businesses don’t have to put a lot of effort in helping the environment, but instead small changes can make a big difference. Businesses can help the environment by reducing their carbon emissions, reducing carbon capping, reducing pollution, and reducing the amount of greenhouse gasses that are being emitted into the air. Businesses helping the environment could also save money for the company and make the world a better place.

The earth’s environment in the year 2017 is in a vulnerable state that is believed to have been caused by humanity. Humans have impacted most, if not all of the environmental concerns we have today. These include overpopulation, global warming, the extinction of species and the loss of genetic diversity, deforestation, expansion of landfills and toxic waste, oil spills, and nuclear contamination. Interestingly, the countries who contribute to these problems the most do not experience the repercussions as much as the countries who are contributing the least. With the ecological crisis in full force, scientists and innovators are looking for ways to control the issues. Consequently, companies are trying to go about their business in a more environmentally friendly way. Not only is this good for the environment, but going “green” can also improve the businesses themselves as customers may choose their products instead of the competitor’s products which may not be as environmentally friendly. Therefore, it comes as no surprise that many companies have caught onto the “going green” trend with hopes of helping their own company. However, many companies are taking advantage of this trend by misleading people into believing a company is environmentally friendly, when in fact it is not. This kind of deception is called greenwashing.

As people get more aware of the environmental issues, the demand of sustainable products will rise. Many companies believes that as you get more environmental friendly, the level of competitiveness will decline. This is not the case as the authors of the article “Why sustainability is now the key driver of innovation” describe. They believe that it is a smart move to conform to the rules before they are enforced.

In today’s world sustainability has become one of the major issues. As we all know about global warming ,water pollution, air pollution and noise pollution , we all have some idea about these issues but no one really care about it. Many businesses such as paint manufacturer or fertilisers organisations do unethical practices to enhance their profits without realising the damage they are doing to the world. Before studying this course I was not really aware of the consequences of unethical business practices or may be I did not pay much attention to it. But as I studied this course I discovered that sustainability is a big issue and to overcome this problem many of us need to change our life style, which no one would want to do.

Green growth can be seen as a way to pursue economic growth and development, while avoiding environmental degradation, biodiversity loss and unsustainable use of natural resources. Making business sustainable is not just a moral choice. It’s a practical one. Being eco-friendly and socially thoughtful is an overhaul of what is known about business: it requires business owners to reconsider everything from suppliers to which products to stock on the shelves. Companies in every industry are re-evaluating their operations in order to become more ecologically conscious while remaining competitive. The results suggest that green foreign direct investment in HMIL will increase over the future period 2020, and that, as a result today’s vision will be tomorrow’s reality for Hyundai Motor India Ltd. and it is upto the government to encourage its growth.