Sustainable Entrepreneurship

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Sustainable Entrepreneurship

Sustainable development is defined as “Development that meets the needs of the present generations without compromising the ability of future generations to meet their own needs” (IISD, par. 1 ).
In today’s economy, sustainable entrepreneurship is a popular topic. Companies all over the world are trying to create a green image. A sustainable business has a positive impact on the global and local environment, community, society and economy, and focuses on the three P’s: People, Planet and Profit (Milieufocus, par. 3). The focus on pPeople looksstand for fair and beneficial business practices towards labor and the community and region in which a corporation conducts its business. Emphasis on the pPlanet
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Boycotts may be in effect.
Another argument often used against sustainable entrepreneurship is the price increase of products. Opponents claim that customers will choose for a low price instead of for a more expensive, though sustainable and green product or service. And of course this assumption may apply to some products; on the other hand, opponents seem to completely ignore the increasing awareness of new values of the modern educated customer. It is not enough any more for a product or service to just meet traditional business criteria, such as functionality, quality, fashion and price. Nowadays, people who can afford it in the developed world expect at least a basic level of sustainability of the products they buy as well as of their manufacturers. Research shows that almost 75 percent of the customers indicate that there is too little background information about products and services (Lageweg et al., par.5). Providing reliable and clear information about sustainability maywill benefit for the competitiveness of many organizations. I believe tThe market for sustainable products and services will continue to grow and someoon customers will simply refuse to purchase things ifof which the origin is not known as education increases across the world.
Also, opponents maintainstay to the idea that successful sustainable entrepreneurship depends on constant
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