Sustainability 2014, 6, 6236-6249; doi:10.3390/su6096236
OPEN ACCESS
sustainability
ISSN 2071-1050 www.mdpi.com/journal/sustainability Article
Sustainable Fashion Supply Chain: Lessons from H&M
Bin Shen
Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China;
E-Mail: binshen@dhu.edu.cn; Tel./Fax: +86-216-237-3621
Received: 15 July 2014; in revised form: 15 August 2014 / Accepted: 19 August 2014 /
Published: 11 September 2014
Abstract: Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promote sustainability, the main linkage is to develop a sustainable supply chain. This paper contributes
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H&M is a
Swedish multinational fashion company with about 3100 stores across 53 markets. H&M launched the sustainability program, which is called as “Conscious Action” [11–15]. In this program, broadly speaking, more job opportunities in less developed countries are created, more recyclable resources are used in production and consumers are educated to be more ethical [14,15]. As a result, market and supply chain are turning to be more economically, environmentally, and socially sustainable. However, H&M also faces a number of challenges throughout the sustainable supply chain. Challenges and conflicts of being more sustainable and profitable are present at each stage of supply chain, including material production, garment manufacturing, transportation/distribution, consumer education, and retailing.
As a famous global brand, H&M is sufficiently representative to examine the sustainable fashion supply chain. Our objectives in this paper are: (1) to identify the structure of sustainable fashion supply chain; (2) based on the structure, to investigate the sustainable operations at H&M; (3) to discuss the lessons of H&M’s sustainable fashion supply chain from the country perspective. Our paper is different from that of Li et al. [11]. They focus on examining the impacts of corporate social responsibility behavior on the sustainability performance of H&M.
The organization of the rest of this paper is given as follows. We first show the related
Supply chains manage the movement of products from the acquisition of raw materials through production and finally distribution to the end user. A properly designed supply chain can create many opportunities to drive down cost and increase revenue opportunities. In order to create a supply chain that is sustainable and flexible it is necessary to identify and align company goals and initiatives with the manufacturing and distribution of products.
Nordstrom has continued to improve their dedication to the environment, steps such as: reducing carbon dioxide released into the air, using organic cottons and investing time and money into the discovery of more sustainable fabric clarification. Although many of these steps may seem like obvious choices so many large companies are still struggling to make the leap nordstrom has shown in these areas. The hunt for more sustainable fabrics is in hopes to lower the unlawfully logged forests and continue to encourage other brands, which they outsource from to be aware of how and where their fabric materials are made. The ethical decision to improve their own environmental practices and inspire other brands to do the same shows they care about the recent changes in society and are willing to form to these
The project plan is to import sustainable goods with an alternative supply chain. As a logistic coordinator at Eileen Fisher, I
In this revealing and thoughtful look at clothing and consumerism, author Elizabeth Cline sets out to reform how we look at fashion and how we shop for clothing. She approached this topic with a series of anecdotes and statistics to back up her findings. I became curious about sustainability in fashion through reading this book.
Cooperated with partners and leaders in the field of supply chains and transport, the World Economic Forum’s Global Agenda Council on the Future of Logistics and Transportation started to conduct research on the supply chain. The report “Beyond Supply Chains Empowering Responsible Value Chains” analyses the impact that supply chain practices has brought to business, society and environment, and explores the issue how shared value can be made through better supply chain decisions. The report identifies “a set of 31 proven supply chain practices which provide companies with a blueprint of where they can gain both commercial and socio-environmental advantage (both environment and local economic development)—driving a triple advantage” (). In addition, the report “provides a framework for evaluating the potential value at stake behind each of these practices, and an implementation framework for
Sustainable Supply Chain – working with and influencing suppliers to manage and reduce the environmental and social impacts of their operations and of the products and services they provide to Telstra.
Finding an exact definition for the terms “sustainable fashion”. “Green”, “Eco fashion” to a name a few, is close to impossible. We all have the impression everyone understands it the same way but it is false, it has different meanings for all of us.
Henninger, et al., (2016), assessments found that large, fast fashion firms are primarily responsible for disseminating the company’s core message and information on it’s sustainability initiatives. In spite of, many argued small progress still creates greater change, an owner-manager states: "If I'm 100% ethical and I have 5,000 customers and a [large retailer] is like 0.05% ethical and has 5 million customers they're actually reaching more, doing and making better change, even though what they do in entirety isn't great” (Henninger et al., 2016 p. 411-414). Nonetheless, the efficiency towards fast fashion sustainability is increasing. Women’s Wear Daily (2017), reported that brands such as, Reformation are becoming the leading pioneers in
According to Green Stategy, sustainable fashion is where products are created, sold, and used in "the most sustainable manner possible, taking into account both environmental and socio-economic aspects." This basically means that a sustainable product is environmentally friendly, as it has been made from natural resources, and can be reused to the best of its abilities. Limited or no processes through the clothing's lifecycle should be harmful to the environment.
Climate change is also now widely accepted to be due to the carbon dioxide and greenhouse gasses produced when burning fossil fuels which we have come to rely upon for most of our world wide power.
‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’
“ We hereby certify that this material, which we now submit for assessment for the module
(1) The supply chain managers should address the sustainability issues and should look at the entire supply
There are an overwhelming amount of communication issues in fashion. An example of an issue among the fashion industry is the lack of discussion of fast fashion’s environmental impact. The largely, unregulated use of fast fashion is putting too much pressure on our planet. Fast fashion is designed to replace quickly, not so much by desire but by need. Therefore, we send trillions of clothes each year to the landfills in the U.S. alone where they sit for centuries leaving toxic chemicals and dyes to contaminate local soil and water. Garment manufacturing and shipping in fast fashion leaves a serious environmental toll also. A large part of the environmental problem is that many well known fast fashion companies would rather increase large economic growth than advertise or acknowledge the need to be more sustainable.
The world has become fascinated towards the fashion. The first thing need to be considered is Fashion; it can be behavior, implementing new ideas on clothing’s, hairstyle, decorations and so on which are automatically linked to our day to day activities. In today’s context, fast fashion has become a trend to a fashion industry patterns yet delivered utilizing less costly materials to guarantee a low cost tag. Many companies have been successful and unsuccessful to earn a trust from their customer. For the matter of success level it depends on how innovativeness they are and also applies the principle of supply chain and logistic management activities for the growth of their