Sustainable Marketing

The purpose of this paper is to compare the sustainability practices of two companies in the same industry. The two companies chosen for comparison are The Hershey Company and Coca-Cola Enterprises, both of which are in the consumer staples industry. These two corporations are ranked sixth and eighth, respectively, on the Newsweek Top Green Companies in the U.S 2015. They have taken pride in creating sustainable product designs, having environmentally sustainable processes and supply chain management.

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

I think what we need to overcome is the idea that our resources are something which can be used past capacity.

Resources are important to all facets and forms of life. From the smallest microorganism that feed on the small particles, to the largest whales which feed on a vast supply of krill. Even the plants that require sunlight for photosynthesis finds the sunlight as a valuable resource. Some organisms found that stockpiling resources or controlling a territory where resources are plentiful allows them to have the greater chance of survival. Humans found a way to utilize both methods, and effectively maximized their chances of survival. In the case of stockpiling resources, we see those who grow their own resources like farmers or people who hunt down for their food and save the surplus. This strategy is effective when we are talking about the individual, but in a society, we are presented with a problem. Nature only can provide so much substance to care for the people. This means that there will be people who will be able to prosper since they reaped all that nature has to offer,

* Resources are scarce – that is, the resources we have to satisfy our wants are

Tassal is working in the market for almost 25 years. They are delivering healthy and frssh salmon for the people of Australia. More than 800 employees work with them and the employees who are working with Tassal share the passion for delicious seafood. The growth curve of the company is impressive. It started operating in the year, 1986 and has been able to make its presence felt

Today, society is cluttered with marketing activities, and these activities surround us constantly. Among the issues of marketing, a vital part that influences human roles and activities is “environment”, more specifically the “green environment”. The green environment is now a leading concern for marketers. Moreover, on a global level, there is an increased awareness of global warming and adverse climatic conditions and as a result there is a spur in interest toward environmental protection and sustainable development. This study attempts to find out if Australian young consumers’ pro-environmental concerns, awareness and knowledge about environment related issues impact their buying behavior to prefer and buy eco-friendly products and pay a premium price for such products.

When people is faced with a lack of resources, the loss of humanity will follow

The goal here is to keep the prices down, keep the people buying and keep the materials flowing. A key strategy business use to keep prices down is to externalize costs. That means that the price tags on consumer products don’t capture the true costs of producing and distributing all these stuff.

Moving ahead,in order to get the idea about company’s internal environment and its capacity to survive and prosper in the market(Strategic capability), I analysed the resources and competencies(Appendix 3) ,the value chain (Appendix 3),the Cultural Web(Appendix 5). To find out the influence of stakeholders on the company I applied Power/Interest to the company and finally analysis of strengths,weaknesses ,opportunities and threats to the company(SWOT Analysis-Appendix 7) provide with clear idea about the strategic position of M&S.

imagine living in a world in which there are infinite amounts of goods and resources to satisfy every human desire. People will not find need to budget their limited incomes, businesses will not worry about the cost of labor, and governments will not have reason to tax its citizens, or give importance to environmental issues. People living in this society will be equal to one another and everything would be free, like water in the ocean and sand in the desert. All prices would be zero and society will not find need for markets or financial institutions. Unfortunately we do not live in a utopia of limitless possibilities; we live in a scarce world of unlimited wants. Given unlimited wants, we must make the best use of our limited resources, a science our ancestors have developed and named economics. This study measures how societies use scarce resources to produce valuable commodities and distribute them efficiently among different people.

The product itself is arguably the most important part of the marketing mix because this is what the customer is actually going to buy, so it is very important that it meets the demands of customers. By taking a customer centric approach, a business can ensure that the product meets the customers demands rather than a product centric approach as this wont meet all of the target markets needs. “Customers want a product which is both environmentally friendly and safe” (Gbadamosi, n.d.) By providing these two things when a product is being launched, would help ensure that a product launch has been successful. However in some cases, some businesses will struggle to meet this for example a motor vehicle. Due to the fact that cars release emissions, cars are not going to be environmentally friendly, however if the company is able to show that the business is improving on what they previously offered in terms of reducing emissions from their cars, customers are more likely to be pleased and therefore makes it likely that the product is going to have a successful product launch.

Any product need to planning and marketing strategies before start. The company makes study for society and environment to overcome the obstacles the problem for the product in future, make sour for way.

2. Then we need to understand the customers with whom we have been successful and why.

Abstract. Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There has been a lot of literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and environmental safety.