1. Introduction
Businesses today are increasingly integrating sustainability into their strategy- not just only to minimize potential loses but to access the opportunities that are arising from the sustainable agenda. Sustainability can provide many benefits to institutions and corporation, from cost savings and increase efficiency to positive reputation and revenue growth.
According to a recent McKinsey survey over 70% of CEOs view sustainability as a priority on their agendas and 57% percent say their companies have integrated sustainability into strategic planning as important consideration for managing corporate reputation and brands. If organizations want to incorporate sustainability into their strategy and culture,
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Sustainable waste management can bring financial benefits to business by reducing the cost of dealing with the impact of the damage to the environment degradation; with regards to resource use, the focus is on efficiency. The less materials they are use, the greater the positive environmental impact. This also applies to human resources and time management. Minimizing waste has also positive financial effects because it drives costs down. Efficient use of resources and time is a vital part of project management, it has been suggested (Maltzman, Shirley 2011) that the discipline of project management always has been concerned on how to efficiently use resources even if that concern did not come from a sustainability background. Good project managers will always try to reduce cost and use resources in the most efficient manner. The only thing that is missing is to add that environmental layer to it. As Gill Friend clearly outline on his book The Truth About Green Business (2009) that sustainable business are not just about the environment, it presents a whole new way of seeing business and it brings a new range of direct opportunities to make money. There is an increasing social interest on sustainability; therefore, there is an increasing demand on products and services that take sustainability into account. 2.2 Social drivers
The
When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the
Although there is no formal definition for the term, individuals have tried to define sustainability according to their function or area of study. The term “sustainability,” once an obscure ecological concept, has now been adopted by many in the business world to connote the principles of social and environmental responsibility (Joseph Fiksel, Jonathan Low and Jim Thomas). Further, sustainability can be seen through the eyes of business as a way to create value. More likely than not, the term sustainability can be linked to the ability of decreasing costs, wastes and inefficiencies. According to the vice president of General Electric,
Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing
Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.
Business sustainability, which originally was viewed as a question of corporate governance, has now emerged as a central, multifaceted theme of the twenty- first century. It is now the responsibility of corporate boards and managers to focus on business sustainability by creating enduring value for shareholders and managing the interests of other stakeholders, including creditors, employers, suppliers, government, and society at large.
According to Whelan, about 37% companies believe sustainability is a top five priority. Additionally, sustainable companies outperform their peers—citing a reduction in material usage, increased market shares, positive
One point of view says that we should invest in the environment because it will increase our reputation among other things resulting in increased sales. Another point of view is to not invest in sustainability and since consumers gravitate towards the best products and the best prices, which a team could develop, then sustainability is just an unneeded expense. As a team we feel that there should a balance of both investing in sustainable business practices and turning a profit. This strategy can be seen when we turned a $4,600,257 profit in quarter six while investing in seven conscious
Sustainability is defined as the ability to endure.(1) Though the idea of sustainability can be applied to most anything from a sustainable ecosystem that has survived thousands of years to a sustainable workplace that uses green technologies. Paul Hawken captured today’s connotation of sustainability in saying “Sustainability is about stabilizing the currently disruptive relationship between earth’s two most complex systems—human culture and the living world.” (2) There are countless ways to live, work, and produce sustainably. Sustainability not only needs to be practiced by citizens, but businesses need to join the green movement as well. Without creating, following, and enforcing green policies, negative effects will be evident and innumerable
To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the
The idea of sustainability has become an increasingly common term in the rhetoric surrounding business ethics, as corporates are gaining broader acknowledgement of this pro-active method which guarantees business long-term viability and integrity by focusing on the triple bottom line. In business, the three aspects of sustainability include social, economic and environment.
Nowadays, many international companies take sustainable development seriously. They understand that sustainable development can enhance their quality of life and their reputation in public. Sustainable development is "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." (Brundtland, 1987) Sustainability requires monitoring and managing all the person to ensure that our economy and society can continue to exist without destroying the social and natural environment during development. The sustainability includes three pillars, which are economic, social and environment, forming a triple bottom line. The triple bottom line demands that a company 's responsibility lies
Communication of the high need of sustainability goals to all members of the company, Everyone needs to understand and be committed to ensuring that the same is met.
We started our research by finding a bank (Bank of America) that is moving towards sustainability but has not started to apply these concepts into their financial institution. We decided that Bank of America should focus on all the aspects of sustainability meaning they should have a strong role in being environmentally friendly, they should be socially sustainable, and should be economically sustainable. In our research, we looked at two major things: the process of any company becoming sustainable and how a bank should become sustainable in the financial world. We then decided the exact tasks that we want Bank of America to do and began more research on each specific area.
Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.
Chris Laszlo and Nadya Zhexembayeva, authors of the book Embedded Sustainability The Next Big Competitive Advantage is an excellent and compelling guide to educate businesses worldwide. The authors cleverly combine sustainability and strategy, now and in the future while maintaining that competitive advantage. They illustrate how to be successful in the 21st-century and that corporations will have the capability to embed sustainability in their everyday agenda. For any business that wants to profit and maintain growth, embedded sustainability is essential. This strategy will help keep a competitive edge on concepts that will help future leaders with the upcoming strategies. These are distinct but interconnected trends that fall