Sustainable Tourism Through Alternative Forms of Tourism Essay

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Sustainable tourism is only achievable through the development of alternative and new forms of tourism. Critically discuss this statement with reference to one or more examples of alternative tourism in developed or developing countries.

The development of Sustainable Tourism has allowed society to meet their own present needs, without compromising such needs of future generations (Weaver and Lawton, 2010). Much attention in relation to sustainable tourism has been devoted to Alternative Tourism. Alternative Tourism aims to preserve environmental, economical and socio-cultural impacts tourists have on a destination. This paper will explore the benefits and criticisms of sustainability by a means of Alternative Tourism and also the
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This coincides with the statement of some companies suggesting they will only attempt to achieve sustainable tourism if they can see a strong market demand for eco-friendly holidays (Forsythe, 2006). On the other hand, however, consumer activation has indicated that there are actually a number of people increasingly willing to purchase and consume environmentally friendly products. A study from the International Hotels Environment Initiative and Accor has shown 90% of hotel guests to prefer residing in a hotel that has a strong focus on the environment (Mensah, 2004). From such demand the green strategy has become more centralized with a greater willingness to pay a premium for green products, corporate image, employee morale, and customer satisfaction and demand (Manaktola and Jauhari, 2007). Thus, this allows us to conclude that Sustainable Tourism can only be achieved through each alternative form of tourism adapting to meet the demand of the market (Forsythe, 2006).
A different, but increasingly popular new form of tourism is Volunteer Tourism. It has been argued that it is vital to a model of alternative cultural tourism, as intrinsic motivation was found to be evoked within the tourist, when such experience was endured, thus being beneficial to both the host and volunteer, and provides a meaningful interaction (Wearing and Neil, 2000). It has been said that
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