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Sustaining or Institutionalizing Change

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Sustaining change
Sustaining or Institutionalization change is making change permanent part of the organization and internalization is stabilization of change. (P Subba Rao). Gains made from change are lost from the abandonment of new practices is call initiative decay (Buchanan et al., 1999, Doyle et al., 2000). So strategy on how to sustain the changes made is a crucial element in change management process. But relatively little research has been carried out on the issue of sustainability. Most of the studies are focus on implementing change. Buchanan et al. (2005) argued that this is due to the expense of longitudinal research, as well as the generally negative perception of stability as “inertia” and a lack of responsiveness to the changing environment. There are eventually eleven main factors affecting sustainability. If this factor is address carefully the likelihood of sustaining change is higher (Figure 4). Later the factor were develop into a tentative model that displays both the relative weighting of these factors in terms of importance to sustainability of organizational change, and their interaction with one another (Figure 5). Figure 5 hypothesize that there are three issues that is significantly important to sustaining change. The first issue is the substance of the change (whether the change is central to the organization and agreeable to stakeholders and employees). The second issue is the executional process itself (how the change is managed and carried

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