Swan’s Ice Arena Essay

One place I feel at home is the ice hockey rink I go to everyday. I love playing hockey as much as I can and I know many people at the rink. Whenever I go I recognize someone, a former coach, or just even a good friend of mine. I usually go to the rink five to six times a day and enjoy every minute. I spend most of my time on the ice doing my drills, practicing, or even just fooling around with my friends at a fun stick time.

As discussed earlier Westlake does not have direct competition from its competitors because all the other bowling centers are located far away from the downtown area but they do have competition from indirect competitors so, the rivalry among the existing competitors is Low to medium. This Rivalry among the existing customers can be reduced by more number of loyal customers Westlake generated over past 30 years.

Mark proceeded to hire consultants who specialized in sport center business start-ups with his extra working capital. They had never advised the start-ups including a “wow-factor” such as laser tag or an arcade until they met Mark. Now every client who uses this firm is advised to diversify their market by including the “wow-factor.” The consultants conducted a feasibility test which gave Mark a report consisting of the amount of children, adults, schools, competitors, and other factors in the region he

History has framed the Miracle On Ice as one of those rare sporting achievements that transcend sport. The two hockey games that comprise the “miracle” – the 4-3 win over the mighty Soviets and the 4-2 gold medal clincher against Finland – are credited with lifting Americans from a decade of gloom and despair, reviving patriotism and foreshadowing a national renewal.

Kids spending more time inside using social media as a source of entertainment and the consequences of it.

ii) Marketing strategies can be segmented into different types of clients. This increases efficiency and reduces costs.

According to Twenge, the number of teens that go out with their friends has decreased by 40 percent compared to earlier generations. Twenge compares iGens to different generations such as Gen X (born between 1965 and early 1984), baby boomers (1946-1964) and Millennials (born around 1982-2002). Twenge emphasizes on the time teenagers spend on their phones. Social media plays a huge role in this. In accordance to Twenge, different forms of social media like Facebook, Instagram, and Snapchat are what teenagers spend more time on. According to Twenge, the more time teens spend on smartphones the greater they are at risk for suicide, depression, and loneliness. Twenge also explains how teens are not receiving an adequate amount of sleep, many teens now sleep less than seven hours. Twenge concludes the article by sharing her own experience with her children and technology, she recommends parents to limit the time their children spend on phones. (59-65)

Nike comes to mind when thinking about competitive rivalry. They endorse many of the most notorious athletes in the world in all sports. While speed skating is not a highly popular sport, they wouldn’t care to add one more product to their

By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The

For the kids he could have ice skating races where the winner wins a prize and offer times either on Saturday or Sunday afternoons where kids can come and have birthday parties.

As the hockey skate market matures and becomes more concentrated with a few large competitors (Exhibit 6),

One of the fundamental problems with Canadian hockey teams competing with their American counterparts is that Canadian teams pay all of the player's salaries and travel are in American currency. However, all the revenue from ticket sales, concessions and advertising is in Canadian currency. American teams have an advantage over their Canadian counterparts because all the money that was created from ticket sales, concessions and selling advertising is one-third more than what Canadian teams will make. This is because of a weaker Canadian dollar, 69 cents to one American dollar, means that Canadian franchises will always make one-third less from basic franchise profits as long as the Canadian dollar stays the same. "The teams are among Canada's fewest businesses that pay most of their salaries and expenses in U.S. dollars out of revenue earned in depressed Canadian dollars" (May p 2). This is a problem because the weaker Canadian dollar makes it harder for these franchises to run day-to-day operations (Duhatschek 7). "The result is

Have you ever been treated unfairly? Have you ever been treated like you have no rights at all? Most people have, but few of them have been treated as badly as Victor and his friends were in “Ice Man” written by Elmore Leonard, just because they are Native Americans.

Ice Break is a short story written by Astrid Blodgett. The story is told in a first person narrator and is from the main character Dawn's perspective. Dawn are at a ice fishing trip with her dad and her younger sister when the car falls into the water and her dad tries to safe them.

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment