Swarovski Branding Strategies & Products

Our intrepid duo delves into their delightfully diverse cultural background and their travels around the world for the inspired custom made pieces that enhance the aesthetics of homes and public buildings.

In 1837, a man named Charles Lewis Tiffany founded the company Tiffany, but it was not until 1853 when the same man decided to rename the company Tiffany & Co. and make the switch from being a company that sold stationary objects, to a company that focused on the creation and distribution of luxury jewelry (Agrawal). Since the reconfiguration of the company, and over 150 years later, Tiffany & Co. has transformed from a regular retailor like the well-known Macys, JcPenney’s and Kohl’s, which all offer jewelry for sale, to a distinguished brand that is the leader of the specialty jewelry industry (Tiffany). The quest to becoming such an iconic brand, can be linked to the market structure in which Tiffany & Co. encompasses and how the company surpassed its competitors, maneuvered through the entry barriers, established market power and differentiated its standardized products to its consumers. However, before analyzing the market structure in which they reside one must understand all of the market structures.

I know good crystal from bad, and everything else there is to know about crystal. I know its dimensions and how it behaves. If we serve tea in crystal, the shop is going to expand. And then I'll have to change my way of life” (57). Even though the expansion of the crystal merchant’s shop is a good thing, he didn’t want it to happen because he was used to the way his life was.

The mission statement for this campaign is "To enhance the aesthetic beauty of every home."

This summer, to celebrate Carolina Herrera’s 35th anniversary in the fashion industry, SCAD FASH Museum has put on an exhibition of her work. Titled, “Refined Irreverence,” the exhibition is composed of both new and vintage pieces encompassing everything from her 1981 inaugural runway collection, day wear, bridal wear, and red-carpet gowns. Some of her new pieces on display were worn by celebrities such as Michelle Obama, Tina Fey, Lady Gaga, Lucy Liu, and Taylor Swift, Renee Zellweger. Herrera’s collections were inspirational and beautiful beyond belief.

Each of her pieces were beautiful dresses that hug a woman’s body to showcase its curves, while showing the right amount of skin. Her collection was filled with exquisite metallic appliqués, open backs, sheers and plunging necklines, all which makes the perfect look to wear when you want all eyes on you. The silhouettes and fabrics utilized simply embellished the women’s body and added seduction without crossing any lines. The collection counted with six gorgeous pieces that ranged from cocktail dresses to gowns which range from $1500 to

"Fremont Art and Wine festival was my very first festival and I love seeing returning customers over the years," says Diane Halstead of Crystal Obsession. Diane is a self-taught jewelry maker. who taught herself how to make rings, necklaces. bracelets, anklets and earrings before starting Crystal Obsession.

Material Lust is a furniture and home goods design studio run by Lauren Larson and Christian Swafford. After graduating at the same school (where they never talked to each other) they met and started to work together with the desire to fill some gaps in the home design field. The pieces they create are obscure, dark and elegant; they always work with the best materials in terms of durability and uniqueness, trying to involve in the production workers that are in the manufacturing field from many years (some are also Italian, from Florence), often family driven business where son, father and grandfather still work together learning one from each other.

the reputation for glass production spread, it was decided to change the name to Crystal City. Crystal

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Your Style.” Positioning Statement and Benefits Offered to Target. Through close analysis of the advertisement and Chamilia’s slogan, which can also act as a positioning statement, it is apparent that Chamilia is appealing to consumers as a company where customers can discover their own personalized style in jewellery. Through the use of a drawn picture, Chamilia’s message through the advertisement is that they can assist their customers in exercising their creativity and retaining control in painting their own unique world of fashionable jewellery. Furthermore, Chamilia claims this can be accomplished while maintaining high quality of the resulting piece of jewellery, as indicated in their advertisement by telling consumers that they can “[d]esign combinations of dazzling sterling silver, 14k gold, Swarovski crystal, colored stones and Italian Murano glass” (ELLE). This is furthered by their website, which describes their company as one where your “…options are endless. Create a special piece around a…style that’s meaningful to you. Your finished designs will be as dazzling as they are personal” (Chamilia). The benefits that can be derived from customers also include the satisfaction of social needs. Chamilia provides their customers with products that identify them as belonging to a higher status in society. Target Market of Chamilia. The advertisement is targeted at sophisticated women with

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

originated in California in 1997 as a boutique watch manufacturer creating a small line of custom built,

Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia.