Swot Analysis : A Swot

1371 Words6 Pages
SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business.
SWOT analysis is a form of situational analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats are scrutinized to create a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. It identifies strengths and weaknesses that apply and is a type of administrative analysis. It is an audit of the company 's internal workings, which are usually more easily controlled than external factors. On the contrary, investigating opportunities and threats is a type of environmental analysis—the company must look externally to the business so it can decide on its opportunities and threats which it has less control over. http://www.referenceforbusiness.com/management/Pr-Sa/SWOT-Analysis.html
PEST is a form of situation analysis in which political, economic, social and technological factors are used to assess a company 's long-term plans. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to capitalise on

More about Swot Analysis : A Swot

Get Access