Swot Analysis : A Swot

852 WordsFeb 28, 20164 Pages
Strength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language and cultural barriers, tax compliance issues, local competition and political atmospheres. These things must be discussed and evaluated, a SWOT analysis is a good way to do so. Many organizations perform a SWOT on their competitors to use as a comparison tool as told by Hill (2014). We as an organization have performed SWOTs on our competitors and the following slides will reflect the information that was assembled from the data we collected. The information obtained will be of great benefit, in our pursuit of international expansion. Strengths The Ecommerce platform is a way for us to market our product at minimal cost and to provide our customers great pricing structures because of there are no overhead expenses, it is our greatest strength. We provide our online customers with the option to chat with customer service professionals when shopping on our website. We have chosen to utilize the customer service-centric approach on our ecommerce website. We will focus on

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